Megarama and THX: A new collaboration to elevate the cinema experience 

THX logo from Genesis trailer

PARIS [December 14, 2023] – Megarama, France’s fifth-largest cinema operator, is proud to announce its new strategic collaboration with THX Ltd., a world-class high-fidelity audio and video tuning, certification, and technology company. This visionary partnership aims to certify and modernize Megarama’s Horizon auditoriums, offering customers an even more exceptional cinematic experience. 

Megarama, already recognized for its commitment to innovation and quality, is taking the next step by teaming up with THX to enhance the audio-visual performance of its Horizon auditoriums. Thanks to this collaboration, Megarama is committed to equipping its Horizon auditoriums with THX’s leading cinema certification standards that ensure moviegoers experience entertainment the way the filmmaker intended the movie to be enjoyed., guaranteeing an unrivaled cinematic experience. 

MEGARAMA customers can look forward to a series of significant improvements in Horizon theaters, including: 

Superior Sound Quality: Horizon theaters will be THX Certified, ensuring exceptional sound quality for total immersion in the film. Audiences will feel every note of music and hear dialogue with crispness and clarity and every other audio nuance as intended by filmmakers. 

Advanced Video Resolution: Theaters equipped with state-of-the-art projection technology for exceptional image quality and color accuracy, offering breathtaking detail on the big screen. 

Ultimate Comfort: Seating and layout in Horizon theaters will be optimized for optimum comfort and viewing experience, allowing moviegoers to fully enjoy every moment of their cinematic experience. 

Megarama and THX will work hand in hand to ensure Horizon auditoriums meet the world-class THX Certification standards for cinema excellence.  

The first THX Certified Horizon auditorium is located in their new cinema complex in Givors, which opens on November 22 

About Megarama: 

Megarama is the 5th largest cinema operator in France. Founded by Jean-Pierre Lemoine, the Megarama group currently owns 26 cinemas across France, 6 in Morocco, and 2 in Spain. A total of 248 screens. Megarama is also a leading film distributor in Morocco. 

About THX Ltd.: 

Founded in 1983 by filmmaker George Lucas, THX Ltd. today continues to excel at empowering great entertainment experiences. The company provides innovative modern technologies and the assurance of superior audio and visual fidelity that truthfully delivers the artist’s vision. THX offerings go beyond studios and cinemas to consumer electronics, content, automotive systems, and live entertainment. Its THX® Spatial Audio and patent-rich THX AAA™ (Achromatic Audio Amplifier) audio technologies and world-class THX® Certification standards help THX partners bring premium entertainment enjoyment to market in the cinema, home, and mobile lifestyle electronics. For more information, visit, find us on Facebook, Instagram, YouTube, TikTok, and follow us on Twitter.   

THX, THX Certification and the THX Logo are the property of THX Ltd., registered in the U.S. and other countries. All other trademarks and copyrights are the property of their respective owners.