THX is committed to delivering high quality entertainment experiences to audiences everywhere. Read the full story of the original vision for THX set by legendary filmmaker George Lucas and for details of our leadership team.


At the height of his powers and acting alone, George Lucas spearheaded a unique initiative to improve the audio-visual quality of cinema experiences.

It is May 21st 1982. You are George Lucas and Star Wars Episode V: The Empire Strikes Back has just debuted in theaters to great acclaim. It will go on to be considered one of the greatest movies of all time.

Instead of resting and lapping up praise after years of difficult production, you do something extraordinary. You hire audio scientist Tomlinson Holman and brief him to examine and improve film audio throughout the entire production chain from Set to Theater.

These first steps led to the birth of THX and are a testament to George Lucas’s obsession with quality and artistic vision.


Holman was shocked at what he found. Although there had been significant improvements to how sound was recorded and played back on film, there was no control over what happened on set or in the cinema itself.

It was like discovering a huge black hole in the middle of film production, sucking the artist’s vision away and leaving audiences unsatisfied.

Poor viewing angles and bad light levels in cinemas made a mockery of high production values. Low-quality sound systems and terrible auditorium acoustics made it difficult for audiences to hear dialogue, let alone experience the artist’s original vision.

Holman took all this learning and set up the state-of-the-art audio mixing rooms that eventually became Skywalker Sound. Soon after completion, Hollywood started to take notice and studio executives started calling to incorporate Lucas’s performance standards into their cinema auditoriums and aging mixing rooms.


Realizing this could positively disrupt a sluggish film industry, George Lucas and team designed a certification program to help every artist deliver their truest vision to their audience. Thus THX was born and made available to audiences with the release of Lucas’s next film “Star Wars Episode VI: Return of the Jedi” in 1983.


In the thirty-five years since its inception THX has progressed beyond cinema certification and now certifies consumer electronics, content, automotive systems, and live entertainment. THX also manages an active technology portfolio and prestigious audio-visual education programs that continue to build on THX’s founding mission of delivering the artist’s true vision.


Anyone who has been in a cinema, car or a live event knows the THX Deep Note. It is the deeply resonant chord that plays at the start of a THX Certified performance. The THX Deep Note was composed by Lucasfilm sound engineer Dr. James ‘Andy’ Moorer and was screened at the start of the 1983 premiere of Star Wars: Episode VI – Return of the Jedi.

In 2015 Dr Moorer refreshed the THX Deep Note and made it even more spellbinding for modern cinema formats. It remains one of the most recognized sonic identities in the world.



  • Min-Liang Tan

    Chief Executive Officer

    Min-Liang Tan provides executive leadership and vision to THX. Min-Liang is a trained technology lawyer and worked at one of the top intellectual property and technology law firms in Singapore before founding Razer in 2005. He was born in Singapore and resides in San Francisco.

  • Grace Qaqundah

    VP, Global Marketing

    Grace Qaqundah leads the THX global marketing and communications strategy across its business units. She comes to THX with deep consumer insights and industry experience, having led communication efforts for some of the world’s most recognizable entertainment and technology brands over the past 15 years.

    Prior to joining THX, Grace was director of global communications at Dolby Laboratories, where she oversaw PR.


    GM & SVP, Home

    Peter Vasay oversees the THX Certification program as well as all product testing operations. He leads a team of engineers and technicians that work with the world’s leading CE manufacturers. In his role, Peter is responsible for expanding THX Certification standards to include new technologies and categories that address current and future trends.

  • Jason Fiber

    GM & SVP, Mobile

    Jason Fiber oversees development of new products and technologies, and is responsible for leading teams that deliver enhanced solutions for the playback of music, movies and gaming content on multiple devices. Products include the THX Spatial Audio Platform, THX AAA™, and THX Battery Boost. He previously held a variety of senior leadership roles with Audio Rover, LLC, Cordless Recordings (Warner Music Group), and Wherehouse Music.


    VP, Finance

    As VP, Finance, Aaron assists in company growth by overseeing accounting, finance, IT, and facilities functions. Aaron comes to THX from his role as a consultant and employee within the Interactive Entertainment and Filmed Entertainment Industries.