Genesis Trailer Documentary

THX Deep Note Trailer 2019 – Behind The Scenes

Original Concept Sketches



Founded by Ben Rosenblatt and Micho Rutare, American Meme is dedicated to the proposition that great stories begin with great ideas. American Meme develops and produces original IP with a millennial point of view, aimed at a diverse, emerging demographic. With Rosenblatt’s experience producing VFX-driven tentpole films and Rutare’s experience creating viral phenomena, American Meme delivers high-concept, high production-value entertainment to clients and audiences.

BEN ROSENBLATTExecutive Producer

Managed and organized the Genesis trailer project, including hiring key artists and crew, liaising with THX, overseeing finance, and ensuring quality and delivery.

Ben Rosenblatt is a producer of feature films, television series, and short media. He is currently serving as Executive Producer on the TNT/Netflix show The Angel of Darkness, a follow-up to Emmy award nominated The Alienist, on which, along with SNOWPIERCER, he was Co-Executive Producer. Ben is also known for his time as a producer at J.J. Abrams’ production company, Bad Robot, where he helped produce installments of the Star Wars, Star Trek, and Mission Impossible franchises. Before that, Ben was an executive at Paramount Pictures and DreamWorks SKG. He lives in Malibu with his dog George.

MICHO RUTAREWriter/Director

Responsible for creating the concept and guiding the execution of the Genesis trailer project, including the visual action, sonic landscape, and style aesthetic.

Micho Rutare is a Los Angeles-based writer, director, and producer. He oversaw the inception and development of the Sharknado movies, as well as over 100 other feature films, including DEAD 7, which he produced with Nick Carter of The Backstreet Boys. Rutare has written, directed, or produced features and episodic shows for Syfy, Lifetime, MTV, YouTube Red, and Sony Home Entertainment.

ANDREW KRAMERDirector of Animation

Oversaw and implemented all look development, final and rough animation, lighting, rendering, and compositing for the picture along with his company, Video Copilot.


Sketched and illustrated storyboards and contributed ideas to the visual narrative for clarity and emotional impact.


Created the entire soundscape including the introduction of original sound effects design elements as well as manipulation of the Deep Note itself.


Shaped the sonic experience via adjustments to panning, levels, and EQ in order to build a dimensional experience for the ears.


Assembled the storyboards into a moving animatic and added the first sound and music to help the iterative process of bringing the piece to life.



Behind the Scenes / The making of the THX Genesis Trailer Documentary

Michael Coleman is an award winning director and cinematographer. For over fifteen years he has focused on making films about audio and music. His behind-the-scenes work has been featured in such films as Director Brett Morgen’s The Rolling Stones: Crossfire Hurricane, Director Cameron Crowe and Producer Morgan Neville’s Pearl Jam Twenty, Director Edgar Wright’s Scott Pilgrim vs. the World, Director John M. Chu’s G.I. Joe: Retaliation, Director J.C. Chandor’s All is Lost, Director Michael Bay’s Transformers: Dark of the Moon, Director Nimrod Antal’s Metallica: Through the Never and Aerosmith’s multi platinum film, You Gotta Move.