WHY LIVE MUSIC?

Live performances are intrinsic to THX’s mission to truthfully deliver the artist’s vision to audiences. We leverage our expertise in system design and acoustics to optimize state-of-the-art systems for large event spaces, whether residencies or touring shows. Fans recognize THX for delivering a premium entertainment experience. If you’re a fan of an artist, you’ll become a fan of the THX Certified venue and live experience.

Aerosmith Residency 2019

WHY CERTIFICATION MATTERS

Concert venues are complex environments that leave some seats with better sound than others. THX provides an independent analysis of the venue to determine how best to enhance the entertainment experience. We evaluate the system design, optimize its implementation, and verify the alignment of the acoustic systems to ensure seamless integration of the equipment and technologies.

After completing the THX Certification process, concertgoers will benefit from sound improvements such as a wider sweet spot (more consistent coverage), improvement to vocal quality playback (speech intelligibility, articulation, etc.), and a more consistent frequency response throughout the venue.

DURING THE SHOW’S DESIGN PROCESS:

THX engineers review the audio system proposal and compare the system design to high-fidelity engineering specifications. THX then works in conjunction with the show designers, sound engineers and equipment providers to establish the ideal system design and equipment package that improves the acoustical experience and best meets the performance requirements of the artist.

Certification categories include:


THX Certified Live! Certification categories infographic

THX Live Concert

BEFORE THE SHOW:

THX reviews system installation and implementation to confirm that the tour performance goals have been met. THX reports these findings and works with the technical team to identify any potential outstanding issues and possible areas for improvement.

THX Live Concert

DURING THE SHOW RUN:

THX works with sound engineers to ensure a consistent performance experience throughout the tour/residency via various feedback channels e.g., on-site visits, show data, engineering reports, etc.

THE VIP EXPERIENCE

THX Certified Live! experiences also offer a variety of different VIP packages for fans to take their concert attendance to the next level. Through partnerships with THX Certified headphone brands, fans receive the best audio for an onstage or pit VIP experience— the most up close and immersive view of the show, with lounge access, commemorative gifts and more.

Become a partner

Let’s work together to bring your customers the ultimate live entertainment experience.