‘Approved by THX’ Certifies Key Components of Electronic Devices to Achieve Superior Audio and Visual Performance Quality
SAN FRANCISCO, Jan. 5, 2017 /PRNewswire/ — THX, renowned for the certification of world-class cinemas and consumer goods, has launched a new program designed to help product manufacturers and brands deliver premium entertainment experiences by certifying key components used to build complete electronic devices. “Approved by THX” offers a first-time opportunity for top-tier original design manufacturers (ODM) to build superior audio and visual quality components that meet the high performance requirements necessary to achieve THX certification.
“We have identified ODMs that can build high quality and performance products for our partners and we are thrilled to create an easier path to certification for them through this new THX Approved program,” says Scott Francis, Chief Technology Officer at THX. “Using our decades of expertise creating best in class products, we are helping even more companies build certifiable devices. Our ODM partners can help brands bring these products to market in less time at a lower cost than the traditional pipeline to certification. This results in better margins, faster time to market, and with the THX Certified badge the ability to sell more units.”
THX Approved components endure application specific THX laboratory testing to predict their performance when used in actual consumer products. Using THX Approved components accelerates product development and time to market while minimizing the testing costs and engineering cycles necessary to achieve THX product certification.
Initial ODM partners of the “Approved by THX” program include Claridy Audio (whose reputation for building award winning products for their OEMs across all audio categories spans 20 years), StreamUnlimited (a technology powerhouse in the field of IoT and streaming audio multi-room solutions) and Zylux (industry leader in a wide range of home theater audio products). Claridy Audio will produce loudspeakers, starting with a powerful subwoofer designed specifically for Outlaw, the Ultra-X-13. This will be the first Subwoofer built using THX Approved drivers and will debut at CES 2017 in Las Vegas. StreamUnlimited is completing final testing for its Stream810 module, a high-end streaming device for flagship audio products, including low power portable units. Zylux plans to develop a new product with THX Approved components later this year.
“Partnering with THX gives our customers a way into the world of THX Certified products that is efficient and affordable,” says Robert Wills, Claridy Audio President. “We understand the difficulties our customers face with meeting stringent THX specifications. We are excited to provide THX Approved components and utilize our world class engineering skills and methodology to ensure the products will meet THX specification before a sample is made. Abridging the product development process from conception to market implementation is a critical business component for success and this is why in partnering with THX, Claridy Audio is TOPS – ‘The One Pass Solution’ – for our customer’s needs.”
Founded by legendary filmmaker George Lucas in 1983, THX Ltd. and its partners provide premium entertainment experiences in the cinema, in the home and on the go. Over the past thirty years, THX has expanded its certification categories beyond studios and cinemas to consumer electronics, content, automotive systems and THX Live!, a live-entertainment certification program. Today, THX continues to redefine entertainment, providing exciting new technologies and assurance of experiences with superior quality and high performance that guarantee an artist’s vision is truthfully delivered to audiences worldwide.