THX and CGS are targeting to roll out 400 screens worldwide in the next three years based on the jointly developed next generation cinema experiences.
SAN FRANCISCO, Dec. 13, 2017 /PRNewswire/ — THX Ltd., renowned for the certification of world-class cinemas and consumer electronics, today announces it has entered into a strategic partnership with China Film Giant Screen (Beijing) Co., Ltd. (“CGS”), a subsidiary of China Film Group, for both technology and business collaborations.
The strategic partnership between THX and CGS is expected to enable both parties to work together over the next three years to secure commitments from exhibitors to roll out a target of 400 screens worldwide featuring jointly developed next generation cinema experience. THX and CGS are also committed to developing new offerings for exhibitors which will be announced at Q2 2018. The partnership will also enable THX and CGS to produce co-marketing and publicity events that will drive box office sales for studio and exhibitor partners.
On December 7, 2017, THX and CGS also announced the grand opening of Zhuhai Haiyun China Film Cinema, China’sfirst all-THX certified multiplex, together with two CGS’s auditorium. This milestone reinforced THX’s close ties with CGS and strengthened its presence in the cinema industry.
Min-Liang Tan, CEO of THX, commented: “We are delighted to establish this strategic partnership with CGS to bring the very best cinema experience to viewers in both China and the US, the two largest cinema markets in the world. THX and CGS are respective technology leaders in cinema, and we are confident that the partnership will help bring superior audio and visual entertainment experiences to audiences.”
Mr. Lin Minjie, Chairman of CGS added: “We share the same vision with THX to provide the best viewing experience to customers. The collaboration between CGS and THX enables both companies to promote their respective technological edges at the theaters. We believe that our partnership with THX will further elevate the status of the China cinema technology in the international arena while bringing the best in class cinema technologies to the world.”
About THX Ltd.
Founded by legendary filmmaker George Lucas in 1983, THX Ltd. and its partners provide premium entertainment experiences in the cinema, in the home and on the go. Over the past thirty years, THX has expanded its certification categories beyond studios and cinemas to consumer electronics, content, and automotive systems. Today, THX continues to redefine entertainment, providing exciting new technologies and assurance of experiences with superior quality and high performance. It defines standards and specifications for cinema acoustics, sound system design and image quality – ensuring that audiences are fully immersed in the thrill of the onscreen action. To date, THX has certified over 5,000 cinema screens and studios worldwide, setting the industry benchmark for delivering the finest quality cinematic experience that are faithful to the filmmaker’s original intent.
THX Ltd. is a subsidiary of Razer Inc. (HKEX: 1337).
Setup under the leadership of China Film Co., Ltd., China Film Giant Screen (Beijing) Co., Ltd. (“CGS”) focuses on the R&D and promoting its high-end Premium Large Format systems. The company’s proprietary CGS system offers audiences immersive movie experiences through its mega-sized screen, latest projection, sound technologies and customized auditorium design. Its proprietary re-mastering technologies further ensure superior sound and image quality for contents distributed to CGS screens. From the opening of the first commercial CGS theater in Hefei, Cinema 1912, to the ceremony of the 200th CGS screen in BONA Theater, NanChang, CGS has entered a stage of rapid and stable development in domestic market. There are over 280 CGS theaters in China to date, located among 140 cities and still increasing at an average pace of 6 screens per month.
Nancy Xiao / Marketing & Business Development Director, CGS / [email protected]