THX Appoints Entertainment Technology Veteran as CEO

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A Proven Catalyst for Corporate Evolution, Ty Ahmad-Taylor Joins THX in San Francisco San Francisco, CA (November 10, 2015) – THX Ltd. today announced the appointment of industry trailblazer Ty Ahmad-Taylor to the position of CEO, effective immediately. As CEO, Ahmad-Taylor will oversee the growth and development of the core THX business as well as expand the company’s reach into new business areas. Originally founded to convey the technical design and quality of the production studio to the cinema, over the past thirty years THX has expanded to truthfully deliver the integrity of the artistic intent and the content stream in the cinema, at home and on the go. As a result of rapid changes in new content consumption mediums and the corresponding shift in viewer habits, the assurance of high quality audio and video playback experiences is of equal relevance today as it was in the cinema three decades earlier. THX is pleased to welcome digital media veteran Ty Ahmad-Taylor to help drive the development of programs that satisfy industry needs and further advance the quality of today’s content consumption methods. Ahmad-Taylor’s career has been dedicated to creating deeply engaging experiences for viewers across various media platforms. His background includes more than 25 years in information design with over 18 years in interactive television platforms. He possesses a thorough understanding of consumer entertainment habits and what’s needed to enhance the platforms that satisfy their demands. Ty is a successful entrepreneur and business leader having founded multiple start-ups, the latest of which was acquired by Samsung Electronics in 2012. He became Vice President of Smart TV Services at Samsung where he led the teams that created interactive television applications and OTT products for the world’s largest TV and smartphone manufacturer. Prior to Samsung, Ty was the Senior Vice President for Strategy and Product Development at MTV Networks’ Music & Logo Group and a Senior Director of Interactive Products and UI at Comcast. In addition to his accomplishments as an entrepreneur and business manager, Ty has credits as a patent holder and thought leader whose career and personal interests uniquely meet those of THX – at the intersection of art and technology. His creative aptitude will be instrumental in shaping THX’s future brand strategies and reinventing THX to scale new heights. “I’ve always admired THX’s dedication to delivering the highest quality entertainment experiences while remaining technology and brand agnostic” explains Ahmad-Taylor. “I’m excited to blend my expertise in entertainment and digital trends with THX’s repute as the benchmark for audio and video standards across the many media consumption platforms and formats – it’s a perfect pairing.” About THX: Founded by George Lucas 30 years ago and recognized by audiences around the globe, THX is synonymous with the certification of world-class cinemas and recording studios, premium audio systems for home and automotive applications along with high definition and 4K displays. THX develops and licenses new technologies and specifications for audio and video applications. For more information on THX please visit Media Contacts: Allied Integrated Marketing Ginger Chan / Vice President, National Publicity/ [email protected] Nyrie McKenzie/ Publicist – NY / [email protected]