Cinemaster, a leader in audio and video custom installation industry in China, and THX, and THX Ltd., a world-class high-fidelity audio and video tuning, certification, and technology company, today announced that they have partnered to improve the quality of private cinemas and promote the development of related projects and services such as THX® Certified Private Cinemas.

Founded in 1999, Cinemaster aspires to become the best provider of comprehensive home audio and video entertainment solutions in China and an internationally renowned agent for audio and video brands. Cinemaster has created the unique retail concept of “7+1 Home Audio and Video Entertainment “, advocating the integration of “design and sound”, and establishing a “CineSchool” dealer training system. Working together with brand owners, distributors, retailers, designers, cross industry peers, and consumers, Cinemaster creates a beautiful home entertainment life.

Cinemaster has over 300 distributors and 400 retail outlets in more than 80 cities in China. At present, it is still developing and growing. Cinemaster Hi Fi and Cinemaster Fashion LifeStyle will meet consumers’ personalized needs with new consumption concepts and retail concepts.

The strong alliance between Cinemaster and THX marks their partnership to promote the healthy development of China’s private cinema market. It is not only a reflection of Cinemaster’s concept of “bringing good audio to everyone” but also utilizes the professionalism of both companies to better meet the needs of consumers for higher quality entertainment experiences, injecting vitality into the private cinema market.

Due to his higher pursuit of audio-visual experience in movies, George Lucas has established THX to produce standards for cinemas covering the entire process from the room design, audio and visual equipment to calibration. To this day, THX continues its rigorous attention to detail and focus when it comes to entertainment playback, ensuring that audiences receive high-quality sound and visual experiences.

    Strict sound and visual standards, effective standardization processes, are all aimed at creating a higher level of cinema and providing audiences with an authentic viewing experience. THX® Certification and engineering management experience are interdependent and applied to the technological accumulation of the THX knowledge in commercial cinemas. All aspects are closely linked, from room design, room acoustics, to sound and image specifications, and every part of the playback system can be organically integrated. From thundering explosions to whispers in the ears, authentically conveying the film world in the eyes of creators.

In addition to THX® Certified Private Cinemas, which is built entirely according to THX Certified Cinema processes and standard, there are also two service options: Tuned By THX™ Private Cinema and THX® Reviewed Private Cinema, providing integrators, video and audio enthusiasts with more flexible choices while ensuring cinematic experience. All levels adopt THX approved design and equipment solutions. According to project requirements, testing and calibration will be conducted by THX engineers or THX approved technicians.

Five initial dealers of Cinemaster have passed THX’s review and tuning and obtain the Tuned By THX™ level certificate. (The following exhibition halls are in no particular order.)

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Guizhou Huanyu Huasheng Trading Co., Ltd

Address:27thFloor, Building 2, Huaguoyuan Fortune Plaza, Nanming District, Guiyang City, Guizhou Province

Wuhan Haosheng Trading Co., Ltd

Address: Room 208, Phase 2, Vanke Golden Home Store,742Jinghan Avenue, Jianghan District, Wuhan City

          Ningxia Juxiang Intelligent Technology Co., Ltd

Address: No.37-14 Jinmao Building Materials Plaza, Xinhua East Street, Xingqing District, Yinchuan City, Ningxia Province

Yichang Xinruizhi Intelligent Technology Co., Ltd

Address: Cinemaster,1st Floor, Taoci Hall, Jindongshan Building Materials Plaza, Xiling District, Yichang City, Hubei Province

Beijing Huayushiting Trading Co., Ltd

Address:1stFloor, Baiwanzhuangyuan Building, No. 15 Taoyuan Dongli, Dongcheng District, Beijing

   Showcase and dealer information can be found on the official THX website：https://www.thx.com/thx-private-cinema/

For further information, please contact [email protected] or [email protected].