boAt Launches Flagship Neckband ‘Rockerz 378’ Featuring Tuned by THX™ Sound in BEAST™ mode, a Gaming Mode, and 25H Battery Life

boAt Rockerz 378 Featuring Tuned by THX product image

Comfortable and lightweight with spatial sound for an all-day immersive audio experience

India’s No.1 audio and wearables brand boAt (Imagine Marketing) announces its flagship audio wearable Rockerz 378 sporting large dynamic drivers with Spatial Bionic Sound that is Tuned by THX™;  as well a dedicated gaming mode for low-latency audio, and a whopping 25-hour battery life with ASAP charge.

Sporting an excellent seamless one-piece design, the boAt Rockerz 378 shows excellent craftsmanship when it comes to design. Built using a soft skin-friendly silicone exterior over a lightweight frame makes it comfortable for all-day use. The neckband hosts all the required buttons at a convenient and reachable distance for quick selection, while the buds are magnetic to help prevent unnecessary tangling of wires when not in use.

Underneath its premium silicone exterior are some of the latest technologies that drive the Rockerz 378. This includes an advanced Bluetooth v5.1 chip for an uninterrupted gaming experience and unparalleled listening pleasure. Powering that technology is some awesome battery (250mAh) technology that boAt relies on — ASAP charge. A single charge can run the Rockerz 378 for a whopping 25 hours, and a mere 10-minute USB-C charger visit can offer a non-stop 15-hour playback.

When it comes to audio performance, there’s nothing that can beat the twin 10mm dynamic drivers. The drivers are specially Tuned by THX when in BEAST Mode for Spatial Bionic Sound which makes a dramatic difference when watching movies and gaming. The drivers also feature boAt’s Signature Sound for deep and thumping bass and rich highs. From a whisper to a thundering clash, hear things super clear with the Rockerz 378.

And finally, when it comes to gaming, the boAt Rockerz 378 performs like a pro. The neckband features BEAST Mode that delivers audio with 65ms low latency, beneficial especially for gaming enthusiasts. A dedicated Quick-Switch BEAST Mode button is also available so you don’t waste time when switching from casual music to gaming. And there’s an instant voice assistant available too so you can call on Google or Siri for your instant voice commands. This allows you to get the latest news, ask for weather updates or inquire about the cricket scores with just a single press of a button.

The boAt Rockerz 378 is now available for a price of just Rs 1,499 on and

About Imagine Marketing Limited (Parent company of boAt):

Established in 2013 by Aman Gupta & Sameer Mehta, Imagine Marketing Ltd. offers a product portfolio ranging from audio gear, smart wearables, personal grooming, mobile accessories, and much more. Under the Imagine umbrella, boAt came to life and was able to disrupt the audio industry to become the #1 Audio brand in the country (In terms of shipments per the latest IDC data). boAt’s portfolio offers well-designed, innovative, and distinctive fashionable lifestyle-oriented products at attractive price points targeted at a young and widely addressable audience within India. Furthermore, with a massive cultural shift towards DIY post-covid, Imagine Marketing Ltd. forayed into personal care appliances and introduced MISFIT, a self-care and grooming brand with the motto ‘Never Fit In’, the brand is aimed at addressing gender stigma through a colorful brand vision and bold conversations. In 2020, Imagine Marketing also acquired RedGear, a gaming accessory brand that deals in gaming keyboards, mice, gamepads, and headphones. RedGear aims to bring gaming to the masses and support the ones who wish to turn their passion into their profession. Imagine Marketing has associated itself with global names such as Qualcomm and Dolby to innovate their products and is backed by Warburg Pincus, a global private equity fund. The company currently has offices across Delhi, Mumbai & Bengaluru.

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