For decades, many consumers have struggled with the incredibly complex audio and video gear that populates the average living room. As technology advances, products have gotten harder, not easier, to use. The VCR that blinks “12:00” may be obsolete, but that doesn’t mean everything in a modern system is set correctly.
THX Media Director, now available in many devices, bypasses all the confusion, preserves the content creator’s artistic intent and enables the consumer to get the most out of their hard-earned home theater system. No menus, no buttons, just put in a Blu-ray and CE devices automatically select the most appropriate audio and video settings – allowing consumers to sit back and enjoy the show.
What do you need for a complete THX Media Director enabled system? Funny you should ask…
From the source to the display, companies are rolling out products that are THX Media Director enabled.
- The Dune HD Max and the Dune HD Smart B1 are the first Blu-ray players to integrate THX Media Director. If you already own a Dune HD media player, an automated firmware update will automatically add THX Media Director (it doesn’t get much easier than that).
- One of the bestselling projector brands worldwide, Epson, is being used for THX Media Director demonstrations at the THX suite at CES 2012. Epson is planning to offer THX Media Director in forthcoming models.
- Sharp is the number one selling TV brand for 60” plus screen sizes. The Elite LED LCD, a joint venture with Pioneer, offers some of the best picture quality available in a TV today. Elite TVs were the first displays to demonstrate THX Media Director technology, and will be shown in the THX suite and on the show floor at CES. Although current Elite models aren’t THX Media Director enabled, Sharp intends to integrate THX Media Director in future models.
- On the audio side, Indy Audio Labs’ stunning Acurus Act 4 is the first THX Media Director enabled preamplifier. The 7.1-surround preamp/processor has five HDMI inputs, high-rez audio decoding, and will be available in Q2 of this year.
The THX Media Director environment begins with the content itself. To that end, several of the largest authoring facilities have signed on to deliver THX Media Director enabled content.
- BluFocus Inc. is a premier facility to create content-related information, or “smart content,” required to support THX Media Director. Its clients include Fox Home Entertainment, Lionsgate, Sony Pictures Home Entertainment, Walt Disney Home Entertainment, and many others. BluFocus is the first THX Media Director quality control facility.
- Deluxe Digital Studios was the first authoring facility in the U.S. to offer THX Media Director encoding with the THX Certified and THX Media Director enabled Star Wars: The Complete Saga. It is also the world’s largest Blu-ray and DVD authoring facility, a highly respected Hollywood institution for nearly a century.
- re:fine is the first THX Media Director partner in the U.K.. It authors content for 3D Blu-ray Discs and delivers digital content to BT Vision, Hulu and iTunes. Truth or Dare re:fine’s first THX Media Director enabled Blu-ray title, will be released next month.
2012 looks to be an exciting year for THX Media Director, and for consumers everywhere who want optimal performance from their home theater devices with as little hassle as possible.