ABOUT THX

THX is committed to delivering high quality entertainment experiences to audiences everywhere. Read the full story of the original vision for THX set by legendary filmmaker George Lucas and for details of our leadership team.

HISTORY

At the height of his powers and acting alone, George Lucas spearheaded a unique initiative to improve the audio-visual quality of cinema experiences.

It is May 21st 1982. You are George Lucas and Star Wars Episode V: The Empire Strikes Back has just debuted in theaters to great acclaim. It will go on to be considered one of the greatest movies of all time.

Instead of resting and lapping up praise after years of difficult production, you do something extraordinary. You hire audio scientist Tomlinson Holman and brief him to examine and improve film audio throughout the entire production chain from Set to Theater.

These first steps led to the birth of THX and is a testament to George Lucas’s obsession with quality and artistic vision.

THE QUALITY ‘BLACK HOLE’

Holman was shocked at what he found. Although there had been significant improvements to how sound was recorded and played back on film, there was no control over what happened on set or in the cinema itself.

It was like discovering a huge black hole in the middle of film production, sucking the artist’s vision away and leaving audiences unsatisfied.

Poor viewing angles and bad light levels in cinemas made a mockery of high production values. Low-quality sound systems and terrible auditorium acoustics made it difficult for audiences to hear dialogue, let alone experience the artist’s original vision.

Holman took all this learning and set up the state-of-the-art audio mixing rooms that eventually became Skywalker Sound. Soon after completion, Hollywood started to take notice and studio executives started calling to incorporate Lucas’s performance standards into their cinema auditoriums and aging mixing rooms.

DISRUPTING HOLLYWOOD

Realizing this could positively disrupt a sluggish film industry, George Lucas and team designed a certification program to help every artist realize their truest vision to their audience. Thus THX was born and made available to audiences with the release of Lucas’ next film “Star Wars Episode VI: Return of the Jedi” in 1983.

THX NOW

In the thirty years since its inception THX has progressed beyond cinema certification and now certifies consumer electronics, content, automotive systems, and live entertainment. THX also manages an active technology portfolio and prestigious audio-visual education programs that continue to build on THX’s founding mission of delivering the artist’s true vision.

DEEP NOTE

Anyone who has been in a cinema, car or a live event knows the THX Deep Note. It is the deeply resonant chord that plays at the start of a THX-certified performance. Along with the THX logo, truest expression of the artist’s vision.

THX Deep Note was composed by Lucasfilm sound engineer Dr. James ‘Andy’ Moorer and was screened at the start of the 1983 premiere of Star Wars: Episode VI – Return of the Jedi.

In 2015 Dr Moorer refreshed the THX Deep Note and made it even more spellbinding for modern cinema formats. It remains one of the most recognized sonic identities in the world.

 

EXECUTIVE LEADERSHIP

  • Ty Ahmad-Taylor

    Chief Executive Officer

    Ty Ahmad-Taylor was appointed to the position of CEO at THX Ltd. in November 2015. As CEO, he oversees the growth and development of the core business as well as expansion into new business areas. With more than 16 years of experience in creating revenue-generating sites for broadband, 15 years in interactive television, and 22 years in information design, Ty Ahmad-Taylor is a recognized authority in creating deeply engaging and profitable experiences for viewers across multiple screens.

  • BILL RUSITZKY

    Chief Revenue Officer

    Bill is Chief Revenue Officer at THX and spearheads global sales and business development efforts. Bill is an experienced executive who brings strong execution, partnership, sales development and innovation skills to the team.

  • SCOTT FRANCIS

    Chief Technology Officer

    Scott brings over 20 years of experience managing extremely complex and technical products and services. With a background in mixed hardware and software, Scott has a passion for delivering high-quality audio-visual entertainment experiences and has delivered on this throughout his entire career. From working on the very first desktop computer hardware to newer audio-inclusive digital signage in retail environments, he has focused on putting the best possible experience into the hands of consumers.

  • LAURIE FINCHAM

    SVP, Audio Research and Development

    As Senior Vice President of Audio Research and Development at THX Ltd., Laurie Fincham manages all audio direction and research for the company, in addition to designing and developing new audio technologies. With more than 17 years at THX, Fincham continues to pursue a lifetime passion for designing speaker systems and associated electronics.

  • TODD ROCKWELL

    VP, Business Development, Automotive

    With more than 10 years at THX, Todd leads THX efforts in the automotive sector. Todd has spent his entire professional career working in the audio industry.  Prior to THX Todd worked for Electro-voice, Community Professional Loudspeakers, Atlas Sound and NXT.

  • PETER VASAY

    SVP, Technology Operations

    As Senior Vice President of Technology at THX Ltd., Peter Vasay oversees the THX Certification program as well as all product testing operations. He is responsible for leading a team of certification engineers and technicians that work with the world’s leading CE manufacturers. In his role, Peter is responsible for expanding THX certification standards to include new technologies and categories that address current and future trends.

  • JENNY CLARK, SPHR

    Director of People

    Jenny is Director of People at THX where she leads human resources and recruiting. She is an experienced professional who designs HR programs to align with business objectives and strives to enrich the employee experience. Jenny joined the THX team in 2014.

  • AARON ENDO

    VP, Finance

    As the Vice President of Finance, Aaron assists in company growth by overseeing accounting, finance, IT, and facilities functions. Aaron comes to THX Ltd. from his role as a consultant and employee within the Interactive Entertainment and Filmed Entertainment Industries.

PROFESSIONAL ASSOCIATIONS