THX is committed to delivering high quality entertainment experiences to audiences everywhere. Read the full story of the original vision for THX set by legendary filmmaker George Lucas and for details of our leadership team.


At the height of his powers and acting alone, George Lucas spearheaded a unique initiative to improve the audio-visual quality of cinema experiences.

It is May 21st 1982. You are George Lucas and Star Wars Episode V: The Empire Strikes Back has just debuted in theaters to great acclaim. It will go on to be considered one of the greatest movies of all time.

Instead of resting and lapping up praise after years of difficult production, you do something extraordinary. You hire audio scientist Tomlinson Holman and brief him to examine and improve film audio throughout the entire production chain from Set to Theater.

These first steps led to the birth of THX and is a testament to George Lucas’s obsession with quality and artistic vision.


Holman was shocked at what he found. Although there had been significant improvements to how sound was recorded and played back on film, there was no control over what happened on set or in the cinema itself.

It was like discovering a huge black hole in the middle of film production, sucking the artist’s vision away and leaving audiences unsatisfied.

Poor viewing angles and bad light levels in cinemas made a mockery of high production values. Low-quality sound systems and terrible auditorium acoustics made it difficult for audiences to hear dialogue, let alone experience the artist’s original vision.

Holman took all this learning and set up the state-of-the-art audio mixing rooms that eventually became Skywalker Sound. Soon after completion, Hollywood started to take notice and studio executives started calling to incorporate Lucas’s performance standards into their cinema auditoriums and aging mixing rooms.


Realizing this could positively disrupt a sluggish film industry, George Lucas and team designed a certification program to help every artist realize their truest vision to their audience. Thus THX was born and made available to audiences with the release of Lucas’ next film “Star Wars Episode VI: Return of the Jedi” in 1983.


In the thirty years since its inception THX has progressed beyond cinema certification and now certifies consumer electronics, content, automotive systems, and live entertainment. THX also manages an active technology portfolio and prestigious audio-visual education programs that continue to build on THX’s founding mission of delivering the artist’s true vision.


Anyone who has been in a cinema, car or a live event knows the THX Deep Note. It is the deeply resonant chord that plays at the start of a THX-certified performance. Along with the THX logo, truest expression of the artist’s vision.

THX Deep Note was composed by Lucasfilm sound engineer Dr. James ‘Andy’ Moorer and was screened at the start of the 1983 premiere of Star Wars: Episode VI – Return of the Jedi.

In 2015 Dr Moorer refreshed the THX Deep Note and made it even more spellbinding for modern cinema formats. It remains one of the most recognized sonic identities in the world.



  • Min-Liang Tan

    Chief Executive Officer

    Min-Liang Tan is the CEO of THX. He provides executive leadership and vision to the company. Min-Liang is a trained technology lawyer and worked at one of the top intellectual property and technology law firms in Singapore before founding Razer in 2005. Min-Liang was born in Singapore and resides in San Francisco.


    SVP, Audio Research and Development

    As Senior VP, Audio Research and Development at THX, Laurie Fincham manages all audio direction and research for the company, in addition to designing and developing new audio technologies. With more than 17 years at THX, Fincham continues to pursue a lifetime passion for designing speaker systems and associated electronics.

  • Ruben Mookerjee

    SVP Products and Services

    Ruben Mookerjee joins THX with over 20 years’ experience. From launching the first consumer USB audio products, through pioneering today’s most advanced wireless media streaming solutions, he has a track record of commercializing technologies into premium consumer products for companies like HP, Logitech, Corsair, Simple Audio and Razer. Ruben now oversees the three business units developing THX products and services.

  • Jason Marr

    VP, Worldwide Sales and Partnerships

    Bringing over 10 years’ experience working with a range of companies from startups to AV heavyweights Dolby and THX, Jason is responsible for managing and driving all business initiatives globally. He has launched a number of partnerships with world-renowned organizations including Logitech, Bose, Harman, Sound United, and Edifier.

  • Rob Cowles

    Senior Director, Global Marketing

    As Senior Director, Global Marketing, Rob Cowles comes to THX with deep consumer insights and industry experience. Having built marketing programs for some of the world’s leading entertainment brands, he believes that creating passionate and engaged communities leads to the longevity of brands. Rob is inspired by the rich history of the THX brand and the company’s commitment to helping deliver the best entertainment experiences, worldwide.


    SVP, Technology Operations

    As Senior VP, Technology at THX, Peter Vasay oversees the THX Certification program as well as all product testing operations. He is responsible for leading a team of certification engineers and technicians that work with the world’s leading CE manufacturers. In his role, Peter is responsible for expanding THX Certification standards to include new technologies and categories that address current and future trends.

  • Russ Schafer

    SVP, General Manager, Technology

    Russ Schafer oversees development of new AV products and technologies, and is responsible for leading teams that deliver silicon, software and service solutions for the playback of music, movies, gaming, VR, AR content on mobile, PC, CE, and automobiles. Products include THX AAA™, THX Loudness Plus, Boundary Gain Compensation (BGC), and THX® Distributed Bass Technology™. He previously held a variety of senior leadership roles at Intel, IBM, Yahoo, AOL, and Sybase.

  • Mike Pascua

    Senior Legal Counsel

    With more than a decade of experience in the entertainment industry, Mike Pascua oversees and executes the daily legal matters of the company, including the protection and management of THX’s intellectual property, and the negotiation of technology-related agreements. Prior to THX, Mike was Vice President of Legal and Business Affairs for IMAX and an attorney for Paramount, Disney, Universal and Sony.


    Director of People

    Jenny is Director of People at THX where she leads human resources and recruiting. She is an experienced professional who designs HR programs to align with business objectives and strives to enrich the employee experience. Jenny joined the THX team in 2014.


    VP, Finance

    As the VP, Finance, Aaron assists in company growth by overseeing accounting, finance, IT, and facilities functions. Aaron comes to THX from his role as a consultant and employee within the Interactive Entertainment and Filmed Entertainment Industries.