Exciting New Partnership Delivers Optimized Audio Quality and THX Certification to Tour Venues Worldwide SAN FRANCISCO, Nov. 7, 2016 /PRNewswire/ — THX Ltd. has joined forces with Eighth Day Sound to further both companies’ commitment to delivering excellence in audio quality and services. The partnership seeks to improve design, implementation and alignment of audio systems for optimal playback in concert arenas through a premium THX certification program. THX® Live! – which first debuted at Beyoncé’s 2016 Formation World Tour earlier this year – ensures that concert-goers can enjoy a best-in-class acoustic experience in large performance venues. THX, synonymous with the certification of world-class cinemas and production studios, will work collaboratively with Eighth Day to optimize state-of-the-art audio systems. THX will create a certification reference design for the system architecture and targets for the audio presentation of musical tours. In turn, Eighth Day – widely regarded as the industry standard for live sound reinforcement services – will perform the system installation and implementation at concert arenas worldwide. “I couldn’t think of a more perfect pairing than to work alongside Eighth Day,” says Ty Ahmad-Taylor, CEO of THX. “We’re excited to extend our mission of truthfully delivering the artist’s vision to live performance spaces through THX certification.” Certification ensures the highest quality audio experiences, revolutionizing live performances as we know them by infusing cinema-quality sound in large concert arenas. The program is exclusive and limited to select top-tier artists, further differentiating specific tours as premier live music experiences. For THX Certified performances, concert-goers can expect improvements such as a wider “sweet spot” (more consistent coverage), improvement to vocal quality playback (speech intelligibility, articulation, etc.) and minimal technical issues from any seat in the house – just as the artist intended. Acerca de THX: Fundada por el legendario cineasta George Lucas en 1983, THX y sus socios ofrecen experiencias de entretenimiento de primera calidad en el cine, en casa y en cualquier lugar. A lo largo de los últimos treinta años, THX ha ampliado sus categorías de certificación más allá de los estudios y las salas de cine para abarcar la electrónica de consumo, los contenidos, los sistemas de automoción y THX Live!, un programa de certificación de entretenimiento en directo que se estrenó en la gira Formation World Tour de Beyoncé en 2016. Hoy en día, THX sigue redefiniendo el entretenimiento, ofreciendo la garantía de una calidad superior y experiencias de alto rendimiento que aseguran que la visión del artista se transmita fielmente al público de todo el mundo. Para obtener más información, visite www.thx.com. Contactos de prensa de THX: Allied Integrated Marketing Ginger Chan / Vicepresidenta de Publicidad Nacional / [email protected] Nyrie McKenzie / Responsable de relaciones públicas – Nueva York / [email protected]