Exciting New Partnership Delivers Optimized Audio Quality and THX Certification to Tour Venues Worldwide SAN FRANCISCO, Nov. 7, 2016 /PRNewswire/ — THX Ltd. has joined forces with Eighth Day Sound to further both companies’ commitment to delivering excellence in audio quality and services. The partnership seeks to improve design, implementation and alignment of audio systems for optimal playback in concert arenas through a premium THX certification program. THX® Live! – which first debuted at Beyoncé’s 2016 Formation World Tour earlier this year – ensures that concert-goers can enjoy a best-in-class acoustic experience in large performance venues. THX, synonymous with the certification of world-class cinemas and production studios, will work collaboratively with Eighth Day to optimize state-of-the-art audio systems. THX will create a certification reference design for the system architecture and targets for the audio presentation of musical tours. In turn, Eighth Day – widely regarded as the industry standard for live sound reinforcement services – will perform the system installation and implementation at concert arenas worldwide. “I couldn’t think of a more perfect pairing than to work alongside Eighth Day,” says Ty Ahmad-Taylor, CEO of THX. “We’re excited to extend our mission of truthfully delivering the artist’s vision to live performance spaces through THX certification.” Certification ensures the highest quality audio experiences, revolutionizing live performances as we know them by infusing cinema-quality sound in large concert arenas. The program is exclusive and limited to select top-tier artists, further differentiating specific tours as premier live music experiences. For THX Certified performances, concert-goers can expect improvements such as a wider “sweet spot” (more consistent coverage), improvement to vocal quality playback (speech intelligibility, articulation, etc.) and minimal technical issues from any seat in the house – just as the artist intended. À propos de THX : Fondé en 1983 par le cinéaste légendaire George Lucas, THX et ses partenaires offrent des expériences de divertissement haut de gamme au cinéma, à la maison et en déplacement. Au cours des trente dernières années, THX a élargi ses catégories de certification au-delà des studios et des salles de cinéma pour inclure l'électronique grand public, les contenus, les systèmes automobiles et THX Live!, un programme de certification dédié au divertissement en direct qui a été lancé lors de la tournée mondiale « Formation » de Beyoncé en 2016. Aujourd'hui, THX continue de redéfinir le divertissement, en garantissant une qualité supérieure et des expériences hautement performantes qui assurent que la vision de l'artiste est fidèlement transmise au public du monde entier. Pour plus d'informations, rendez-vous sur www.thx.com. Contacts presse THX : Allied Integrated Marketing Ginger Chan / Vice-présidente, Communication nationale / [email protected] Nyrie McKenzie / Attachée de presse – New York / [email protected]