Exciting New Partnership Delivers Optimized Audio Quality and THX Certification to Tour Venues Worldwide SAN FRANCISCO, Nov. 7, 2016 /PRNewswire/ — THX Ltd. has joined forces with Eighth Day Sound to further both companies’ commitment to delivering excellence in audio quality and services. The partnership seeks to improve design, implementation and alignment of audio systems for optimal playback in concert arenas through a premium THX certification program. THX® Live! – which first debuted at Beyoncé’s 2016 Formation World Tour earlier this year – ensures that concert-goers can enjoy a best-in-class acoustic experience in large performance venues. THX, synonymous with the certification of world-class cinemas and production studios, will work collaboratively with Eighth Day to optimize state-of-the-art audio systems. THX will create a certification reference design for the system architecture and targets for the audio presentation of musical tours. In turn, Eighth Day – widely regarded as the industry standard for live sound reinforcement services – will perform the system installation and implementation at concert arenas worldwide. “I couldn’t think of a more perfect pairing than to work alongside Eighth Day,” says Ty Ahmad-Taylor, CEO of THX. “We’re excited to extend our mission of truthfully delivering the artist’s vision to live performance spaces through THX certification.” Certification ensures the highest quality audio experiences, revolutionizing live performances as we know them by infusing cinema-quality sound in large concert arenas. The program is exclusive and limited to select top-tier artists, further differentiating specific tours as premier live music experiences. For THX Certified performances, concert-goers can expect improvements such as a wider “sweet spot” (more consistent coverage), improvement to vocal quality playback (speech intelligibility, articulation, etc.) and minimal technical issues from any seat in the house – just as the artist intended. 关于 THX： THX由传奇电影制作人乔治·卢卡斯于1983年创立，与合作伙伴共同致力于在影院、家庭及移动场景中提供卓越的娱乐体验。 过去三十年来，THX的认证范围已从电影制片厂和影院扩展至消费电子产品、内容、汽车系统，以及在碧昂斯2016年“Formation”世界巡演中首度亮相的现场娱乐认证项目——THX Live!。如今，THX持续重新定义娱乐体验，通过提供卓越品质与高性能体验的保障，确保艺术家的创作愿景能真实地传递给全球观众。 如需了解更多信息，请访问 www.thx.com. THX 媒体联系人： Allied Integrated Marketing 陈金英 / 全国公关副总裁 / [email protected] 尼里·麦肯齐 / 公关专员 – 纽约 / [email protected]