San Francisco, CA, March 31, 2026 — THX Ltd., a globally renowned company founded by Hollywood greats specializing in high-fidelity audio and video tuning, certification, and technology, today announced it has expanded its global footprint to include new audio-video technology laboratories in Asia—THX Shenzhen and THX Taipei. These two different regional state-of-the-art facilities have been designed to provide THX® Certification and Tuned by THX™ services, as well as to support THX® Spatial Audio innovations. In addition, the company today announced that its THX Shenzhen lab has been approved by HDR10+ Technologies, LLC as an Authorized Test Center (ATC) for consumer electronics device manufacturers seeking HDR10+ and Eclipsa Audio certifications. The THX Shenzhen lab is the first facility in China that is an Authorized Test Center (ATC) for both HDR10+ and Eclipsa Audio. 

This expansion strengthens THX’s global testing, tuning, and immersive audio and video technology infrastructure. The new THX Shenzhen lab will support the rapidly growing ecosystem of HDR10+ enabled displays, projectors, monitors, and entertainment devices, and the growing demand for the open Eclipsa Audio standard for TVs and sound devices. 

THX Ltd. CEO and SVP Ribbon Cutting at new THX Shenzhen audio-video technology lab 

“We are pleased to announce new THX facilities in Shenzhen and also in Taipei, expanding our ability to support global consumer electronics device manufacturers with leading‑edge, THX high‑fidelity services and technologies,” said Tuyen Pham, chief executive officer, THX Ltd. “To further strengthen our offerings for device manufacturers, we have also added the expertise and achieved the approval to provide HDR10+ and Eclipsa Audio testing services. The THX Shenzhen lab, as the only Authorized Test Center in China for both HDR10+ and Eclipsa Audio, marks an important milestone and a natural extension to our commitment to advancing picture and sound quality standards and experiences for consumers worldwide.” 

Ampliación del ecosistema HDR10+ y mejora de los estándares mundiales en materia de calidad de imagen 

HDR10+ es una versión mejorada de HDR10 que utiliza metadatos dinámicos para maximizar el nivel de negro y el brillo máximo de cada escena y fotograma en las pantallas. El resultado es una imagen que se ajusta más a la intención creativa original de los directores. Una vez que un dispositivo ha sido certificado por un centro de pruebas autorizado, el programa de certificación y logotipo de tecnologías HDR10+ facilita a los consumidores la búsqueda de dispositivos, contenidos y servicios que ofrezcan esta experiencia de visualización HDR de alta calidad. 

The THX Shenzhen lab will conduct the full suite of HDR10+ certification protocols, including distribution device compliance, display performance measurement, metadata processing validation, HDR10+ ADVANCED and HDR10+ GAMING assessments. This work complements THX’s long‑standing methodology of conducting hundreds of tests to ensure devices reproduce audio and video with exceptional accuracy. Combined with HDR10+’s advanced luminance analysis and dynamic metadata workflow, manufacturers can deliver consumer experiences that preserve detail, accuracy, and creative intent across all lighting environments and content types. The HDR10+ Logo and Certification program has recently expanded support introducing HDR10+ ADVANCED in December 2025.  

“For years, our organization has been in the forefront of testing and certifying thousands of HDR10+ devices at a dozen locations globally, to ensure the highest level of performance”, stated Bill Mandel, co-manager HDR10+ Technologies LLC. “Now thanks to THX LTD’s recent announcement, our partners located throughout Asia will be able to have their latest HDR10+ and Eclipsa Audio devices evaluated at one location, in the most timely and cost-effective manner possible.”  

Eclipsa Audio, el nuevo estándar abierto para el audio inmersivo y la reproducción 

THX Shenzhen is also an Authorized Test Center for Eclipsa Audio. Being an ATC for Eclipsa Audio means THX is now an officially recognized third party facility authorized to perform the rigorous tests required for devices seeking to earn Eclipsa Audio certification.  

Eclipsa Audio, basado en el Modelo y Formatos de Audio Inmersivo (IAMF), es un formato de audio de vanguardia diseñado para ofrecer experiencias de audio inmersivas y adaptativas en diversos dispositivos y plataformas. Permite crear un entorno sonoro rico y dinámico al permitir que el audio se adapte a diferentes entornos de reproducción y a las preferencias del usuario, garantizando una reproducción óptima del sonido, ya sea en la televisión, en una barra de sonido o en otros dispositivos de entretenimiento.  

“At Google, we are committed to advancing open standards that elevate the media experience for everyone, and Eclipsa Audio, based on the Immersive Audio Model and Formats (IAMF), is a significant leap forward in bringing high-fidelity, adaptive sound to the ecosystem. By enabling audio to intelligently adapt to diverse playback environments—from TVs to soundbars—Eclipsa Audio ensures that users experience content exactly as the creators intended. We are thrilled to see THX Shenzhen become an Authorized Test Center, providing the rigorous validation necessary to bring this next-generation immersive audio technology to consumers worldwide,” says Matt Frost, director of product management at Google. 

Cómo obtener la certificación: Estándares de referencia para la fidelidad de audio y vídeo 

For more than 40 years, THX Certification has represented the gold standard for audio and visual excellence, with THX engineers performing hundreds of tests to validate quality, performance, and consistency in top entertainment products. The new THX Shenzhen lab extends this mission by offering specialized testing and compliance services to meet both THX Certification standards, while also supporting HDR10+, the dynamic metadata HDR format delivering enhanced contrast, brightness optimization, and frame-by-frame tone mapping accuracy, and the emerging new open immersive audio standard from Eclipsa Audio. 

THX team completing the build out and blessing of the new THX Shenzhen Lab 

Para más información,escriba ahttps://www.thx.com/shenzhen-authorized-test-center opóngase en contacto con[email protected]. También puede encontrar más información en: 

• THX Certification:  https://www.thx.com/certification/ 

• HDR10+: https://hdr10plus.org/ 

• Programa de certificación de Eclipsa Audio: https://eclipsamedia.org/ 

Acerca de HDR10+ Technologies, LLC 

HDR10+ Technologies, LLC desarrolla especificaciones para aplicaciones HDR10+ y gestiona un programa de certificación, concesión de licencias y uso del logotipo. Actualmente, esta tecnología es utilizada, sin pago de regalías, por numerosos usuarios, entre los que se incluyen proveedores de contenido, fabricantes de pantallas, fabricantes de SoC, fabricantes de GPU, empresas de contenido y videojuegos, y proveedores de herramientas. Para obtener más información sobre el consorcio HDR10+, el programa de licencias y el programa de logotipos, visite:www.hdr10plus.org/ 

Acerca de « THX » Ltd. 

Founded in 1983 by filmmaker George Lucas, THX Ltd. today continues to excel at empowering great entertainment experiences. The company provides innovative modern technologies and the assurance of superior audio and visual fidelity that truthfully delivers the artist’s vision. THX offerings go beyond studios and cinemas to consumer electronics, content, automotive systems, and live entertainment. Its THX^® Spatial Audio and patent rich THX AAA™ audio technologies, and world-class THX^® Certification standards, help THX partners bring premium entertainment enjoyment to market in the cinema, home, and mobile lifestyle electronics. For more information, visit THX.com, find us on Facebook, Instagram, X and LinkedIn. 

THX, THX Spatial Audio, THX Certification, and the THX Logo are the property of THX Ltd., registered in the U.S. and other countries. All other trademarks and copyrights, including HDR10+, and Eclipsa Audio, are the property of their respective owners.