THX Ultimate Cinema powered by CGS at Nordisk Film’s Imperial Theatre to offer state-of-the-art, immersive entertainment experience for moviegoers 

SAN FRANCISCO, March 29, 2021–THX Ltd., acclaimed for the certification of world-class cinemas and consumer electronics, Cinionic, the global leader in laser-powered cinema solutions, and leading Scandinavian cinema company, Nordisk Film Cinemas, today announced their collaboration to launch the first THX Ultimate Cinema® in Europe, to be deployed at the Nordisk Film crown jewel, the historic Imperial Theatre in Copenhagen. THX Ultimate Cinema powered by Cinionic Giant Screen (CGS) provides movie exhibitors with a branded and differentiated PLF offering which includes best-in-class solutions from Cinionic, an immersive audio system, as well as acoustic and performance specifications and an auditorium experience that has been calibrated by THX.

“We are proud to present Europe’s first THX Ultimate Cinema at Nordisk Film’s historic Imperial Theatre in central Copenhagen,” said Casper Bonavent, executive country manager, Nordisk Film Cinemas. “Celebrating our 60th anniversary this year, Imperial continues as the premiere cinema in Denmark, and will now reach this important cinematic milestone by bringing to the Imperial Theatre the best movie experience available anywhere in the world to thrill and immerse moviegoers in Denmark.  The introduction of THX Ultimate Cinema shows our faith in the strong future of cinema as well as Nordisk Film Cinemas’ ambitions to enhance the cinematic experience for our guests.”

THX Ultimate Cinema powered by CGS at Imperial Theatre features laser technology from Cinionic, including dual laser projection integrating image optimization technology to deliver a 4K resolution image with increased brightness, contrast, clarity, and rich brilliant colors. It is also equipped with a Dolby Atmos immersive sound system, ensuring that movies can come alive for audiences in the nearly 1,000 seat auditorium on the impressive 1,500 square foot Imperial screen. As a CGS location, the theater has access to content specially remastered for high brightness on giant screens, including some of the most anticipated new films from major Hollywood studios. The THX Ultimate Cinema at Imperial Theatre joins over 350 CGS premium screens around the world.

“Today’s announcement evidences our sustained commitment to excellence in the moviegoing experience,” said Wim Buyens, chief executive officer, Cinionic. “Together with Nordisk Film and THX, we bring a rich heritage in cinema, rooted in a passion for the best cinematic presentation. Our long-term relationship with Nordisk Film Cinemas delivers the tools, solutions, and innovations to fuel a bright future designed specifically for today’s audiences. With CGS, we are dedicated to powering the leading premium large formats around the world, with specially remastered titles, unique technology and dedication to an elevated consumer journey.”

The THX Ultimate Cinema at the Imperial Theatre powered by CGS will be a premium cinema experience where movies look and sound their best. The auditorium will feature 4K dual-laser projection, a RealD Ultimate screen, immersive audio, and artfully remastered content enhanced specially for CGS screens, ensuring audiences absorb every detail of the story. THX Ultimate Cinema is an evolution of the historic THX Cinema offering, and a THX Ultimate Cinema powered by CGS takes the standard moviegoing experience to a new level, delivering brighter images, a sharper picture, brilliant colors, amazing acoustics, clearer voices, and better movies.

Caractéristiques principales :

• Système de projection double laser 4K : un tout nouveau projecteur double laser Cinionic de pointe, fabriqué par Barco, offre une image en résolution 4K avec une luminosité, un contraste et une netteté uniformes sur toute la surface, ainsi que des couleurs éclatantes.  
• Audio immersif : des systèmes de haut-parleurs immersifs entièrement optimisés, conçus pour renforcer l'effet enveloppant de la bande-son grâce à l'ajout de haut-parleurs sur toutes les surfaces de la salle, afin d'immerger totalement le spectateur dans le son.  
• Améliorations acoustiques : des exigences architecturales et acoustiques rigoureuses sont appliquées afin de garantir que la salle de spectacle soit optimisée pour améliorer la précision, la netteté et la clarté du son.
• Contenu remasterisé en exclusivité : les salles de cinéma proposent un contenu remasterisé avec soin, enrichi d'images d'une grande qualité, diffusé en exclusivité dans les établissements CGS. 

“For more than 35 years, THX has set the standards for the audio and visual fidelity of entertainment enjoyment,” said Min Liang-Tan, chief executive officer, THX Ltd. “The launch of the first THX Ultimate Cinema in Europe is an example of our commitment to enhance movie enjoyment. We are pleased to be working with Cinionic and Nordisk Film Cinemas to bring this offering to life for moviegoers to immerse themselves in films as close as possible to the way the artist intended the narrative to be heard and viewed.”

About THX Ltd.

Founded by legendary filmmaker George Lucas in 1983, THX Ltd. and its partners provide premium entertainment experiences in the cinema, in the home and on the go. Over the past 35 years, THX has expanded its certification categories beyond studios and cinemas to consumer electronics, content, automotive systems and live entertainment. Today, THX continues to redefine entertainment, providing exciting new cinema offerings, technologies and assurance of experiences which provide consumers with superior audio and visual fidelity and ensure an artist’s vision is truthfully delivered to audiences worldwide.  THX Ltd. is owned by Razer, and operates as a fully independent subsidiary. For more information visit https://www.thx.com/ultimate/ and find us on Facebook, Instagram, and follow us on Twitter.

À propos de Cinionic

Fondée en 2018 sous la forme d'une coentreprise cinématographique entre Barco, CGS et ALPD, Cinionic rassemble des leaders mondiaux déterminés à établir une nouvelle norme visuelle et à faire progresser l'industrie du cinéma. Les services améliorés et les solutions technologiques de pointe de Cinionic offrent des expériences cinématographiques captivantes. Le portefeuille technologique de classe mondiale de l'entreprise comprend, entre autres innovations, des projecteurs laser primés, la technologie HDR, des serveurs multimédia intégrés et des expériences cinématographiques haut de gamme. 

Avec plus de 90 000 projecteurs installés à travers le monde, Cinionic bénéficie de la confiance de plus de 200 exploitants de salles de cinéma, qui comptent sur l'entreprise pour capter l'attention du public à différents moments de son expérience cinématographique et le fidéliser. Aujourd'hui, plus de la moitié des salles de cinéma du monde sont équipées par Cinionic. 

Cinionic possède des bureaux en Belgique, aux États-Unis, à Hong Kong et au Mexique. Rendez-vous sur www.cinionic.com et suivez-nous sur Twitter, LinkedIn, Facebook ou YouTubepour plus d'informations.    

À propos des cinémas Nordisk Film

Nordisk Film Cinemas exploite 46 cinémas au Danemark, en Norvège et en Suède, qui enregistrent 10 millions d'entrées par an dans ces trois pays. Offrant une expérience cinématographique exceptionnelle et innovante, Nordisk Film Cinemas occupe une position de leader sur les marchés danois et norvégien. Nordisk Film Cinemas appartient à Nordisk Film, une société nordique de premier plan dans le secteur du divertissement, forte d'une longue tradition et d'activités rentables dans les domaines de la production et de la distribution cinématographiques, de l'exploitation de salles de cinéma, des jeux vidéo et des solutions de cartes-cadeaux numériques. Nordisk Film fait partie du groupe de médias Egmont.

À propos de la société « THX » Ltd.

Founded by legendary filmmaker George Lucas in 1983, THX Ltd. and its partners provide premium entertainment experiences in the cinema, in the home and on the go. Over the past 35 years, THX has expanded its certification categories beyond studios and cinemas to consumer electronics, content, automotive systems and live entertainment. Today, THX continues to redefine entertainment, providing exciting new cinema offerings, technologies and assurance of experiences which provide consumers with superior audio and visual fidelity and ensure an artist’s vision is truthfully delivered to audiences worldwide. THX Ltd. is owned by Razer and operates as a fully independent subsidiary. For more information visit THX.com, https://www.thx.com/thx-ultimate-cinema/ and find us on Facebook, Instagram, and follow us on Twitter.

Contacts :

Jody Privette Young

THX Ltd. PR / [email protected]

THX and all THX logos are registered trademarks of THX Ltd. THX Ultimate Cinema is a registered trademark of THX Ltd. All other product names, logos, brands, trademarks and registered trademarks are property of their respective owners.