{"id":930,"date":"2013-01-09T10:25:22","date_gmt":"2013-01-09T10:25:22","guid":{"rendered":"http:\/\/wordpress-28737-62149-188773.cloudwaysapps.com\/?p=298"},"modified":"2020-05-22T23:35:06","modified_gmt":"2020-05-22T23:35:06","slug":"thx-and-sontia-partnering-to-bring-big-quality-audio-to-small-devices","status":"publish","type":"post","link":"https:\/\/www.thx.com\/blog\/thx-and-sontia-partnering-to-bring-big-quality-audio-to-small-devices\/","title":{"rendered":"THX AND SONTIA: BRINGING BIG QUALITY AUDIO TO SMALL DEVICES"},"content":{"rendered":"<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-300\" src=\"http:\/\/www.thx.com\/assets\/uploads\/2016\/12\/THX-Sontia-Blog.jpg\" alt=\"\" width=\"616\" height=\"287\">\n\nThe growing popularity of mobile devices is changing the landscape of consumer entertainment. With 50 percent of adult Americans owning either a smart phone or a tablet or both, according to a recent Pew Research report, the television is rapidly ceding ground as the device of choice for entertainment. Video on small, portable and mobile consumer electronic devices has improved tremendously over the past few years. Unfortunately, audio has largely been left behind, caught between two opposing demands, more output power and smaller size \u2013 until now.\n\nAt CEDIA 2012, THX announced a partnership with Sontia, an audio technology company that has developed several audio processing technologies, including Sontia SPT \u2013 an innovative sound processing technology designed to enhance the acoustic performance of some of today\u2019s most widely used consumer electronics. The technology allows for high-quality sound (with reduced development\/production costs) in devices that rely on small, thin speakers for audio, including smart phones, headphones, speaker bars, and other compact and portable consumer devices; even cars.\n\nSontia and THX are working together to carefully analyze products and evaluate their capabilities, leveraging both Sontia\u2019s critical testing lab and THX\u2019s regime of precision tests. The goal of a two-layer testing approach is to provide the optimal audio performance relative to individual products.\n\nTHX\u2019s partnership with Sontia helps us continue to innovate and deliver the best possible entertainment experience for both video and audio. Just because the device is tiny doesn\u2019t mean the sound has to be \u2013 whether watching a movie on your phone or playing music through a speaker bar, we believe quality audio should be the standard on all devices.\n\nThe partnership between THX and Sontia is being illustrated through sound processing technology demonstrations at CES 2013.","protected":false},"excerpt":{"rendered":"The growing popularity of mobile devices is changing the landscape of consumer entertainment. With 50 percent of adult Americans owning either a smart phone or a tablet or both, according to a recent Pew Research report, the television is rapidly ceding ground as the device of choice for entertainment. Video on small, portable and mobile [&hellip;]","protected":false},"author":10,"featured_media":6057,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v14.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>THX - THX AND SONTIA: BRINGING BIG QUALITY AUDIO TO SMALL DEVICES<\/title>\n<meta name=\"description\" content=\"THX - THX AND SONTIA: BRINGING BIG QUALITY AUDIO TO SMALL DEVICES -\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thx.com\/blog\/thx-and-sontia-partnering-to-bring-big-quality-audio-to-small-devices\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"THX - THX AND SONTIA: BRINGING BIG QUALITY AUDIO TO SMALL DEVICES\" \/>\n<meta property=\"og:description\" content=\"THX - 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