{"id":667,"date":"2017-01-13T00:21:35","date_gmt":"2017-01-13T00:21:35","guid":{"rendered":"http:\/\/live-thx-www-0.pantheonsite.io\/?p=667"},"modified":"2020-05-31T03:53:50","modified_gmt":"2020-05-31T03:53:50","slug":"ces-2017-recap","status":"publish","type":"post","link":"https:\/\/www.thx.com\/blog\/ces-2017-recap\/","title":{"rendered":"CES 2017 Recap"},"content":{"rendered":"\"\"\n\nFrom voice control to autonomous cars, CES 2017 was huge. It drew another record-breaking turnout with over 165,000 attendees and 3,800 exhibitors spanning more than 2.5 million square feet.\n\nMany of us at THX have attended CES for over 20 years, and we want to give you our unique perspective on what to look out for in the world of consumer electronics in 2017.\n\nSo what stood out to us?<\/strong>\n\nWell for one thing, if you haven\u2019t heard already<\/a>, Amazon Alexa was everywhere. If a product doesn’t have Alexa, Siri, Cortana or other voice command services integrated, it’s behind.\n
\"\"Source: http:\/\/www.zdnet.com\/article\/at-ces-2017-amazon-revs-alexa-everywhere-strategy\/<\/a><\/h6>\nAuto autonomy – it\u2019s coming sooner than you think. Tesla, Ford, Hyundai, Nissan, Audi, BMW, Honda all implemented autonomous options. So brace yourselves, they\u2019re here.\n\nTesla may also find some serious competition from the Faraday Future FF91:\n
\"\"Source: http:\/\/www.inquisitr.com\/3865480\/ces-2017-faraday-future-ff91-toyota-concept-i-driverless-cars\/<\/a><\/h6>\nVirtual reality, augmented reality, mixed reality, oh my! It was all there, even that insane 4D Samsung ride<\/a>:\n\n\"\"\n\nWe were especially excited by the HTC Vive\u2019s wireless adapter, allowing users to detach from the tether that often takes away from the immersive feel of the experience.\n\nWe\u2019re also looking forward to the integrated audio options emerging for VR, which will enhance the \u201creality\u201d of the experience even further than we\u2019ve seen thus far.\n\nThe LG W7<\/a>. Just look at that thing:\n
\"\"Source: http:\/\/mashable.com\/2017\/01\/04\/lg-oled-hdr-4k-tv\/<\/a><\/h6>\nIt\u2019s a 2.57mm thick, 77-inch 4K TV. Thinner than an iPhone. Nothing more to say here.\n\nAlso, drones. But these are the drones we\u2019re looking for. Duh.\n

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The Audience was Listening<\/strong><\/p>\n

We were thrilled to design the audio configuration for Razer’s spectacular Project Ariana<\/a>, a next-level immersive video gaming experience they showcased at their booth.  And the crowd went wild!<\/p>\n

The Project Ariana demo won the 2017 \u201cPeople\u2019s Choice Award\u201d<\/a> from Engadget, the official awards partner of CES, and other awards.<\/p>\n

Want to see how we designed it? Watch:<\/p>\n