{"id":577,"date":"2015-09-01T12:00:57","date_gmt":"2015-09-01T12:00:57","guid":{"rendered":"http:\/\/live-thx-www-0.pantheonsite.io\/?p=577"},"modified":"2020-05-22T23:27:57","modified_gmt":"2020-05-22T23:27:57","slug":"thx-chinas-sapprft-test-institute-partner-define-new-cinema-quality-standards","status":"publish","type":"post","link":"https:\/\/www.thx.com\/blog\/thx-chinas-sapprft-test-institute-partner-define-new-cinema-quality-standards\/","title":{"rendered":"THX and China&#8217;s SAPPRFT Test Institute Partner to Define New Cinema Quality Standards"},"content":{"rendered":"<em>Addressing the Need for Improved Monitoring, Implementation and Education, THX is Lending its Expertise to Advancing China\u2019s Cinema Industry.<\/em>\n\n<strong>Beijing, China<\/strong> (September 1, 2015) \u2013 THX Holdings Ltd. (THX) announces a cooperative agreement with SAPPRFT Test Institute of Film Technical Quality (TIFTQ). The State Administration of Press, Publication, Radio, Film and Television (SAPPRFT) operates through TIFTQ as the only third-party testing institute for China\u2019s film industry.\n\nOn August 28, 2015 a ceremony in Beijing kicked off the cooperation, marking the beginning of the companies\u2019 efforts to co-develop new cinema standards and services for the Chinese market. Industry leaders and key media were present to witness the execution of the agreement by Gong Bo, Deputy Director of SAPPRFT Film Technology and Quality Inspection Center, and Louis Cacciuttolo, THX Executive Vice-President of International Business Development and Brand Strategy.\n\nIn the past few years, China\u2019s cinema industry experienced tremendous growth with approximately 5,000 new auditoriums opening each year. This feverish pace of construction has outpaced the education of cinema design, installation and maintenance professionals \u2013 often resulting in poor architectural and acoustic design as well as underperforming audio and video systems.\n\nThe collaboration between SAPPRFT\u2019s TIFTQ and THX is of utmost significance as it is the very first time a foreign entity will participate in defining national quality standards for China\u2019s cinema industry. The goals of the partnership are to develop advanced evaluation, testing and calibration methodologies that will be applied by the administration to ensure the newly defined standards are met by all operating auditoriums regardless of location, size or playback format.\n\nThe two companies plan to open a quality inspection laboratory that will provide testing, evaluation and certification services for audio-visual professional products and relevant cinema equipment. The companies also aim to create specialized training courses for cinema technicians, calibrators and projectionists for the technical installation, adjustment, operation and maintenance of Chinese cinemas.\n\n\u201cThis strategic partnership is an ideal combination of both parties\u2019 strengths,\u201d explains Louis Cacciuttolo. \u201cTHX\u2019s 30 years of expertise in cinema design, coupled with TIFTQ\u2019s technical authority in the market will provide the optimal solution for better quality, better performance and system issue resolution for China\u2019s film industry.\u201d\n\n<strong>About Test Institute of Film Technical Quality, SAPPRFT:<\/strong>\nSAPPRFT\u2019s Test Institute of Film Technical Quality is the only state authoritative test organization for the film industry in China. Its functions include: testing and certification of film technology equipment and environment; testing and evaluating of film production and screening technique quality; software evaluation for the film industry; testing of radio\/ film\/ television related systems, equipment and products; bidding and testing of radio\/ film\/ television projects and equipment; providing testing and certification guarantees for film technology and quality; service of process design, equipment installation and debugging; and project supervision for screening environment, architectural acoustics and electro-acoustics. It owns a film technology and quality detection laboratory, software testing laboratory, and television technique evaluation laboratory, as well as advanced test equipment and devices for digital film, digital video-audio, optical equipment, film environment and technique \u2013 all up to advanced international standards.\n\n<strong>About THX:<\/strong>\nFounded by George Lucas 30 years ago and recognized by audiences around the globe, THX is synonymous with the certification of world-class cinemas and recording studios, premium audio systems for home and automotive applications along with high definition and 4K displays. THX develops and licenses new technologies and specifications for audio and video applications.\n\nFor more information on THX please visit <a href=\"http:\/\/www.thx.com\">www.thx.com<\/a>\n\n&nbsp;\n\n<strong>Media Contacts:<\/strong>\nAllied Integrated Marketing\n\nGinger Chan \/ Vice President, National Publicity\/ <a href=\"mailto:gchan@alliedim.com\">gchan@alliedim.com<\/a>\n\nYasmine Parrish \/ Publicist \u2013 LA \/ <a href=\"mailto:YParrish@alliedim.com\">YParrish@alliedim.com<\/a>\n\nNyrie McKenzie \/ Publicist \u2013 NY \/ <a href=\"mailto:NMckenzie@alliedim.com\">NMckenzie@alliedim.com<\/a>\n\n&nbsp;\n\n<strong>THX China Media Contacts:<\/strong>\nLittle Creative Co., Ltd.\n\nHelen Duan \/ <a href=\"mailto:helenduan@littlecreative.cn\">helenduan@littlecreative.cn<\/a> \/ +86 18500025696\n\nMedia Material Requests \/ <a href=\"mailto:thxmedia@littlecreative.cn\">thxmedia@littlecreative.cn<\/a>","protected":false},"excerpt":{"rendered":"Addressing the Need for Improved Monitoring, Implementation and Education, THX is Lending its Expertise to Advancing China\u2019s Cinema Industry. Beijing, China (September 1, 2015) \u2013 THX Holdings Ltd. (THX) announces a cooperative agreement with SAPPRFT Test Institute of Film Technical Quality (TIFTQ). The State Administration of Press, Publication, Radio, Film and Television (SAPPRFT) operates through [&hellip;]","protected":false},"author":10,"featured_media":6036,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v14.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>THX - THX and China&#039;s SAPPRFT Test Institute Partner to Define New Cinema Quality Standards<\/title>\n<meta name=\"description\" content=\"THX - THX and China&#039;s SAPPRFT Test Institute Partner to Define New Cinema Quality Standards -\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thx.com\/blog\/thx-chinas-sapprft-test-institute-partner-define-new-cinema-quality-standards\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"THX - 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