{"id":3075,"date":"2020-02-25T08:45:41","date_gmt":"2020-02-25T16:45:41","guid":{"rendered":"https:\/\/www.thx.com\/?p=3075"},"modified":"2020-05-18T16:52:53","modified_gmt":"2020-05-18T16:52:53","slug":"growing-thx-in-2020-and-beyond","status":"publish","type":"post","link":"https:\/\/www.thx.com\/blog\/growing-thx-in-2020-and-beyond\/","title":{"rendered":"Growing THX in 2020 and beyond"},"content":{"rendered":"Earlier this year at CES, the THX team introduced several non-traditional devices like smartphones, laptops, and wireless speakers.  We wanted to take a moment to address our fans directly about the evolving direction of THX. <\/span>\n\nOur core mission at THX \u2013 <\/span>deliver high-quality entertainment experiences that are true to a creator’s vision to audiences everywhere<\/span><\/i> \u2013 remains the same and that will never change. <\/span>\n\nBut let’s talk about the last word of our mission statement for a moment, because it’s essential to THX in 2020 and beyond. <\/span>\n

THX is Everywhere<\/i><\/b><\/h2>\nIn 1983<\/a>, THX started by certifying movie theaters because that was one of the hubs for high-quality entertainment, and we could (and did) make those experiences better. But as technology advanced and grew, so did the “quality black hole,” and with it, our mission grew in scope. <\/span>\n\nTo stay relevant, we needed to meet audiences where they were watching, listening, and enjoying their entertainment. We grew THX Certification<\/a> beyond the Cinema, to speakers, A\/V receivers, and televisions that ultimately became the core of the Home Theater program. It\u2019s through that initial expansion that we were able to build relationships with great technology partners and grow THX Certification into the gold standard it is today. And now we\u2019re expanding beyond even that.<\/span>\n\n\"\"\n\nA great example of adapting THX Certification is <\/span>1MORE’s Triple Driver headphones<\/span><\/a>, which were the first pair of headphones to pass the stringent tests of our Headphone Certification program. Fast forward to 2020, and we have multiple sets of certified headphones (both wired and wireless) from several partners heading to market. <\/span>\n\nThat’s not to say we’re replacing killer home theaters with earbuds – on the contrary! We’re developing new technologies that make exceptional home experiences accessible to everyone. <\/span>\n\nFor example, take the <\/span>Enclave 5.1 Wireless surround sound system<\/span><\/a>, the first wireless speaker system to pass THX Certification. This partnership was a significant step forward for the home theater world because it’s a marriage of simple setup (thanks to WiSA\u2019s multi-channel wireless technology), and great sound (thanks to Enclave and THX Certification). Usually, a system like Enclave’s would’ve been available to a small number of enthusiasts, but now setup can be accomplished by anyone regardless of experience. <\/span>\n\nAnd if you’re someone who loves running wires and getting the position of speakers just right, don’t worry. We’ll continue to work on products for you, too. The point is, new device categories like headphones, mobile phones, laptops, and readily available home theater equipment, as well as enthusiast products, can all achieve THX Certification as long as the performance is there.  <\/span>\n\nAnd since it’s 2020, and nearly everyone has an entertainment powerhouse in their pocket (smartphones and laptops), it’s crucial for us to make those experiences better. So the THX team worked tirelessly to bring technologies and certifications to mobile devices. In 2019, we introduced Tuned by THX\u2122, a way for manufacturers to maximize the performance of devices within the hardware\u2019s capabilities. Our engineers optimize video and audio so that regardless of price point, you get the most out of your device. Audiences want great experiences on the go, and we’re committed to delivering them.<\/span>\n

THX, a Technology Company<\/i><\/b><\/h2>\nFor the past few years, in addition to optimizing partner products and certifying the results, THX has been developing technologies to enhance partner products, including THX\u00ae<\/sup> Spatial Audio<\/a> and THX AAA\u2122<\/a>. <\/span>\n\n