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<\/p>\nTHX Showcases Innovation at CES with launch of new THX Certified Game Mode and partner products featuring <\/b>THX Certification and Technologies <\/b><\/p>\n
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THX Expands its THX Certification program for TVs with the launch of THX<\/span><\/i>\u00ae<\/b> Certified Game Mode in partnership with TCL at International CES 2020<\/span><\/i><\/p>\nSan Francisco, California (January 6, 2020) \u2013<\/b> THX Ltd., renowned for the certification of world-class cinemas, today announced an exciting lineup of new partner products featuring THX Achromatic Audio Amplifier (THX AAA<\/span>\u2122<\/b>), THX<\/span>\u00ae<\/b> Spatial Audio and THX Certification. THX is also proud to announce together with <\/span>TCL\u00ae<\/span><\/a>, one of the world\u2019s best-selling consumer electronics brands and America\u2019s fastest-growing television brand, a new standard in gaming performance for big-screen TVs \u2013 the new THX<\/span>\u00ae<\/b> Certified Game Mode. <\/span>\n\nTHX Certified Game Mode delivers fast response time and the most optimal viewing experience, allowing games to be experienced the way they were intended by the creators, with rich, vibrant colors and better contrast in crisp 4K HDR resolution. When customers select the THX Certified THX Game Mode in their TV, they will know that the performance of every setting has been carefully calibrated and optimized to deliver impactful visual performance to reveal vivid detail in a game while keeping the fast responsiveness that serious gamers demand. Pending THX Certification, TCL, who has been recognized by top-tier tech and business media for the best gaming TVs and gaming performance, is expected to be the first to launch TVs later this year in North America with a dedicated \u201cTHX Certified Game Mode\u201d setting.<\/span>\n\n\u201cTHX was founded on the principle that entertainment should be heard and viewed with as much fidelity as possible to how the creator intended it to be enjoyed. While THX maintains its commitment to cinemas, we are pleased to unveil our dramatic expansion into devices in nearly every genre to bring this cinematic high-end entertainment experience to CE devices of all kinds,\u201d said Min-Liang Tan, chief executive officer, THX Ltd. \u201cFrom audiophile headphones, to TVs, to laptops, the THX engineers worked diligently to calibrate these devices, as well as to integrate key new THX technology offerings to elevate the quality of both audio and video with brighter, clearer, focused contrast.\u201d <\/span>\n\nAdditional new products featuring THX Certification as well as THX Spatial Audio and THX AAA technology launching at CES 2020 include: <\/span>\n\n \t
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