{"id":2624,"date":"2019-08-22T09:17:26","date_gmt":"2019-08-22T17:17:26","guid":{"rendered":"https:\/\/www.thx.com\/?p=2624"},"modified":"2021-06-03T11:04:38","modified_gmt":"2021-06-03T18:04:38","slug":"thx-unveils-new-deep-note-trailer-2","status":"publish","type":"post","link":"https:\/\/www.thx.com\/blog\/thx-unveils-new-deep-note-trailer\/","title":{"rendered":"THX Unveils New Deep Note Trailer – GENESIS"},"content":{"rendered":"\n

THX Unveils New Deep Note Trailer Featuring THX\u00ae<\/sup> Spatial Audio Mix<\/i><\/b><\/p>\n\n\n\n

THX Announces Twitter Fan Poll Winning Name: GENESIS<\/i><\/b><\/p>\n\n\n\n

San Francisco, California (August 22, 2019) \u2013<\/b> THX Ltd., renowned for the certification of world-class cinemas and consumer electronics, has announced the release of its much-anticipated new Deep Note Trailer<\/a> commemorating the company\u2019s 35th anniversary. In addition to the visual celebration and surprises, the trailer offers a deeper immersive audio experience with THX Spatial Audio<\/a> three-dimensional sound over headphones or earbuds.<\/span> THX has also announced the results of its Twitter poll where fans voted for the winning name: GENESIS<\/span>. <\/span><\/p>\n\n\n\n

\u201cWe are thrilled to release the new THX Deep Note trailer to entertainment lovers around the world,\u201d said Min-Liang Tan, THX chief executive officer. \u201cAs a nod of appreciation for THX fans and as a bridge to new fans, we\u2019re offering this trailer in THX Spatial Audio with incredible pre-rendered immersive sound. We engaged brilliant and imaginative people to create a remarkable audio-video experience for broad appeal, that looks and sounds the best it can <\/span>and<\/span><\/i> can be enjoyed where and when people want it \u2012 in the theater, in your home, or on the go from any mobile devices.\u201d<\/span><\/p>\n\n\n\n

To offer this immersive audio experience on the go, THX utilized its THX Spatial Audio post-production mixing tools to provide a multidimensional sound when enjoyed via headphones or earbuds. Innovating beyond traditional surround sound, THX applied advanced objects and ambisonics-based engineering, essentially spherical harmonics, for full-sphere audio. This immersive sound delivers greater realism, drawing the listener into the story as they experience action coming from all directions as in a real-life environment, thus providing the emotional impact as intended by the creators. <\/span><\/p>\n\n\n\n

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From the THX Deep Note trailer, Genesis<\/em><\/figcaption><\/figure><\/div>\n\n\n\n

The trailer will be available to THX Certified Cinema partners in 4K and object-based immersive audio. For playback in THX Ultimate Cinema\u2122, it has been remastered for a visual experience which boasts increased brightness, contrast, clarity and rich brilliant colors. <\/span><\/p>\n\n\n\n

The THX Deep Note, created by industry legend Dr. Andy Moorer, is widely considered the world\u2019s most iconic audio logo. Over the years, trailers designed to visually depict the universally recognizable audio mark have been released by notable talents, and the new trailer continues this tradition drawing from the best and brightest in entertainment to produce this high-fidelity 60 second feature content.<\/span> The THX team developed the new trailer to inspire and capture the imagination of a new generation of fans. Created for enjoyment on major movie screens, home theater and mobile and computing screens alike, the trailer honors THX\u2019s past with surprise glimpses from various points in the company\u2019s rich Hollywood heritage, while also advancing the trailer experience by utilizing leading-edge multidimensional audio and video storytelling capabilities.<\/span><\/p>\n\n\n\n

\u201cOur aim with this piece is to extend the legacy that inspired us as young people in the movie theater,\u201d said Ben Rosenblatt, the trailer’s executive producer and co-founder of American Meme. \u201cAs a kid, I was blown away by the THX Deep Note trailer and would go back to the movie theater again and again just to see it, which inspired me to pursue the career I have in Hollywood today. We hope we\u2019ve taken this a step beyond the originals to open up young minds and inspire an entirely new generation.\u201d<\/span><\/p>\n\n\n\n

Micho Rutare, writer and director of the trailer and co-founder of American Meme, adds, \u201cWe hope this trailer ignites people’s imaginations. We want to take the audience on a journey, in under a minute, that both refreshes the iconic THX brand for the millennial generation and initiates audiences into the immersive entertainment experience available with this new technology.\u201d<\/span> <\/span><\/p>\n\n\n\n

The award-winning creative team behind this project is led by production house American Meme<\/a><\/span> in collaboration with VFX industry leader Video Copilot, and includes: <\/span><\/p>\n\n\n\n