{"id":2346,"date":"2017-02-18T08:52:46","date_gmt":"2017-02-18T00:52:46","guid":{"rendered":"http:\/\/live-thx-www-0.pantheonsite.io\/?p=852"},"modified":"2020-05-31T01:27:11","modified_gmt":"2020-05-31T01:27:11","slug":"star-wars-george-lucas-disappearing-cello-story-thx-cinema-certification","status":"publish","type":"post","link":"https:\/\/www.thx.com\/blog\/cinema-certification-history\/","title":{"rendered":"George Lucas, Star Wars, &#038; A Disappearing Cello: The Story Of THX Cinema Certification"},"content":{"rendered":"<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-857\" src=\"http:\/\/www.thx.com\/assets\/uploads\/2017\/02\/Lucas.jpg\" alt=\"\" width=\"1246\" height=\"832\">\n\nThe year was 1982. George Lucas had changed the world with <em>Star Wars Episodes IV and V<\/em>, and he was gearing up to complete the trilogy with the release of <em>Return of the Jedi<\/em>. But something still plagued Lucas.\n\nLegend has it that Lucas was fond of a theater in the Marina district of San Francisco, so he wanted to screen <em>Return of the Jedi<\/em> there before its release. He had spent months mixing and creating special sound effects for the film and was eager to experience it in a real theater.\n\n<div id=\"attachment_863\" style=\"width: 2410px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.thx.com\/blog\/cinema-certification-history\/kurosawa-studio-skywalker-sound\/\" rel=\"attachment wp-att-863\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-863\" class=\"size-full wp-image-863\" src=\"http:\/\/www.thx.com\/assets\/uploads\/2017\/02\/skysound_kurosawa_medium-Mix-Studio.jpg\" alt=\"\" width=\"2400\" height=\"1489\"><\/a><p id=\"caption-attachment-863\" class=\"wp-caption-text\">Photo: Skywalker Sound<\/p><\/div>\n\nSo Lucas and his team went to this theater in the Marina, but during the screening, they couldn\u2019t hear many of the sound effects they had mixed. For instance, during one of Princess Leia\u2019s classic scenes, the infamous light cello from her theme music couldn\u2019t be heard. The timeless soundtrack and sound effects that made <em>Star Wars<\/em> so memorable weren\u2019t there!\n\nThey left thinking that perhaps they brought the wrong reel, but when they returned to the studio, they realized that it was the theater\u2019s playback of the movie that caused the audio to be distorted. What they later discovered was that background noise in the theater was so bad that it muffled much of the sound from the movie when it was played through the theater\u2019s commercial sound system. Many theaters at the time had poor room acoustics with mono surround sound, including this one.\n\n<div id=\"attachment_868\" style=\"width: 2677px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.thx.com\/blog\/cinema-certification-history\/toshiba-exif-jpeg\/\" rel=\"attachment wp-att-868\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-868\" class=\"size-full wp-image-868\" src=\"http:\/\/www.thx.com\/assets\/uploads\/2017\/02\/Cinema-21.jpg\" alt=\"\" width=\"2667\" height=\"2000\"><\/a><p id=\"caption-attachment-868\" class=\"wp-caption-text\">Marina Theater, San Francisco circa 1980s (Photo: http:\/\/cinematreasures.org\/theaters\/1624)<\/p><\/div>\n\nAnyone who\u2019s studied film knows that sound design is 50% of the movie experience, so Lucas made it his mission to ensure that theaters that played his movies would project all of the intended sound he heard during the mix.\n\nAnd so, the THX Project was born to create a commercial theater design criteria. There were dozens of provisions in this criteria. For example, \u201c(theaters) must be acoustically neutral\u2014non-reverberant\u2014to prevent sonic reflections from muddying dialogue; and (their) sound systems must reproduce substantial deep bass throughout the hall.\u201d If a cinema met all of the THX specifications, it could become \u201cTHX Certified.\u201d\n<h3><strong>The Birth of Lucas&#8217;s THX Cinema Experience<\/strong><\/h3>\nFlash forward to 1983: Around the world, frenzied fans lined up for blocks around their local cinemas, many prancing around in cosplay before that term even existed. <em>Star Wars Episode VI: The Return of the Jedi<\/em> debuted with many screenings in THX Certified theaters.\n\n<div id=\"attachment_864\" style=\"width: 3010px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.thx.com\/blog\/cinema-certification-history\/pa-7966337\/\" rel=\"attachment wp-att-864\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-864\" class=\"size-full wp-image-864\" src=\"http:\/\/www.thx.com\/assets\/uploads\/2017\/02\/PA-7966337.jpg\" alt=\"\" width=\"3000\" height=\"1989\"><\/a><p id=\"caption-attachment-864\" class=\"wp-caption-text\">Photo: http:\/\/flashbak.com\/waiting-in-line-to-see-star-wars-1977-2000-26505\/<\/p><\/div>\n\nAudiences expected the usual pre-feature reels \u2013 20th Century Fox and the rolling snare drums, \u201cA long time ago in a galaxy far, far away\u2026,\u201d an explosion of John Williams trumpets, and a yellow text screen crawl&#8230;\n\nWhat the audience didn\u2019t expect was the debut of a new logo, three letters that would mark a sea change in how cinemas would approach audio. And they certainly weren\u2019t expecting the accompanying loud bass note that would become synonymous with both the logo itself and with ultimate in-theater sound experiences.\n\n<a href=\"http:\/\/www.thx.com\/blog\/cinema-certification-history\/lucasfilm-skywalker-ranch-stag-theater\/\" rel=\"attachment wp-att-860\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-860\" src=\"http:\/\/www.thx.com\/assets\/uploads\/2017\/02\/Lucasfilm-Skywalker-Ranch-Stag-Theater.png\" width=\"1000\" height=\"673\"><\/a>\n\nThe THX era was born, transforming that logo into a pop culture icon. The logo and bass note represented a promise that moviegoers were about to enjoy an audio experience that wouldn\u2019t just enhance the movie\u2014it would imbue the audio into the story of the film itself. The audio wasn\u2019t a background player any longer: it could radically change the pace and feel of the film, or even become a wholly new character with its own story and arc.\n\nNow, as long as the theater was THX Certified, audiences could be assured that they would be completely immersed in the story and experience, hearing everything as the that the artist intended. Nothing would be missed, especially Princess Leia\u2019s theme.\n<h3><strong>Bringing the THX Promise to the Home Market<\/strong><\/h3>\nToday, THX is dedicated to certifying home theater and other media equipment, and to delivering that same sense of wonder and imagination the logo and loud bass note brought to theaters for so many years to the home market.\n\n<a href=\"http:\/\/www.thx.com\/blog\/cinema-certification-history\/placeholder\/\" rel=\"attachment wp-att-862\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-862\" src=\"http:\/\/www.thx.com\/assets\/uploads\/2017\/02\/placeholder.jpg\" alt=\"\" width=\"750\" height=\"500\"><\/a>\n\nWhen you see the \u201cCertified by THX\u201d label on products, you can be assured that no piece of equipment gets that label without demonstrating the highest audio or visual quality. It\u2019s a sure sign that the product inside is more than powerful enough to transport you to a galaxy far, far away, like it did in theaters over 30 years ago.\n\n<strong>Always look for the \u201cCertified by THX\u201d label<\/strong>\n\nStay tuned for more articles on our certification process, where we\u2019ll get into more detail about how products are certified and what this means for your entertainment experience.","protected":false},"excerpt":{"rendered":"The year was 1982. George Lucas had changed the world with Star Wars Episodes IV and V, and he was gearing up to complete the trilogy with the release of Return of the Jedi. But something still plagued Lucas. Legend has it that Lucas was fond of a theater in the Marina district of San [&hellip;]","protected":false},"author":10,"featured_media":5923,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[161],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v14.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>THX - George Lucas, Star Wars, &amp; A Disappearing Cello: The Story Of THX Cinema Certification<\/title>\n<meta name=\"description\" content=\"All George Lucas wanted to do was hear his film soundtrack to Return of the Jedi in the way it was meant to be heard. 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