{"id":201100,"date":"2026-03-30T15:07:12","date_gmt":"2026-03-30T22:07:12","guid":{"rendered":"https:\/\/www.thx.com\/?p=201100"},"modified":"2026-04-02T10:14:42","modified_gmt":"2026-04-02T17:14:42","slug":"thx-ltd-debuts-new-audio-video-labs-in-asia-named-only-dual-hdr10-and-eclipsa-audio-authorized-test-center-in-china","status":"publish","type":"post","link":"https:\/\/www.thx.com\/blog\/thx-ltd-debuts-new-audio-video-labs-in-asia-named-only-dual-hdr10-and-eclipsa-audio-authorized-test-center-in-china\/","title":{"rendered":"THX Ltd.\u00a0Debuts\u00a0New\u00a0Audio-Video\u00a0Labs\u00a0in\u00a0Asia;\u00a0Named Only\u00a0Dual\u00a0HDR10+ and Eclipsa\u00a0Audio\u00a0Authorized Test Center\u00a0in China\u00a0"},"content":{"rendered":"\n

San Francisco, CA, March 31, 2026<\/strong> \u2014 THX Ltd., a globally renowned company founded by Hollywood greats specializing in high-fidelity audio and video tuning, certification, and technology, today announced it has expanded its global footprint to include new audio-video technology laboratories in Asia\u2014THX Shenzhen and THX Taipei. These two different regional state-of-the-art facilities have been designed to provide THX\u00ae Certification and Tuned by THX\u2122 services, as well as to support THX\u00ae Spatial Audio innovations. In addition, the company today announced that its THX Shenzhen lab has been approved by HDR10+ Technologies, LLC as an Authorized Test Center (ATC) for consumer electronics device manufacturers seeking HDR10+ and Eclipsa Audio certifications. The THX Shenzhen lab is the first facility in China that is an Authorized Test Center (ATC) for both HDR10+ and Eclipsa Audio. <\/p>\n\n\n\n

This expansion strengthens THX\u2019s global testing, tuning, and immersive audio and video technology infrastructure. The new THX Shenzhen lab will support the rapidly growing ecosystem of HDR10+ enabled displays, projectors, monitors, and entertainment devices, and the growing demand for the open Eclipsa Audio standard for TVs and sound devices. <\/p>\n\n\n

\n
\"\"<\/figure><\/div>\n\n\n

THX Ltd. CEO and SVP Ribbon Cutting at new THX Shenzhen audio-video technology lab<\/em> <\/p>\n\n\n\n

\u201cWe are pleased to announce new THX facilities in Shenzhen and also in Taipei, expanding our ability to support global consumer electronics device manufacturers with leading\u2011edge, THX high\u2011fidelity services and technologies,\u201d said Tuyen Pham, chief executive officer, THX Ltd. \u201cTo further strengthen our offerings for device manufacturers, we have also added the expertise and achieved the approval to provide HDR10+ and Eclipsa Audio testing services. The THX Shenzhen lab, as the only Authorized Test Center in China for both HDR10+ and Eclipsa Audio, marks an important milestone and a natural extension to our commitment to advancing picture and sound quality standards and experiences for consumers worldwide.\u201d <\/p>\n\n\n\n

Expanding the HDR10+ Ecosystem & Elevating Global Standards in Picture Quality<\/em><\/strong> <\/p>\n\n\n\n

HDR10+ is an enhanced version of HDR10 that leverages dynamic metadata to maximize the black level and peak brightness of every scene and frame on displays. The result is an image that more closely represents the original creative intent of directors. Once a device is certified by an Authorized Test Center, the HDR10+ Technologies Certification and Logo program makes it easy for consumers to find devices, content and services that deliver this high quality HDR viewing experience. <\/p>\n\n\n\n

The THX Shenzhen lab will conduct the full suite of HDR10+ certification protocols, including distribution device compliance, display performance measurement, metadata processing validation, HDR10+ ADVANCED and HDR10+ GAMING assessments. This work complements THX\u2019s long\u2011standing methodology of conducting hundreds of tests to ensure devices reproduce audio and video with exceptional accuracy. Combined with HDR10+\u2019s advanced luminance analysis and dynamic metadata workflow, manufacturers can deliver consumer experiences that preserve detail, accuracy, and creative intent across all lighting environments and content types. The HDR10+ Logo and Certification program has recently expanded support introducing HDR10+ ADVANCED in December 2025.  <\/p>\n\n\n\n

\u201cFor years, our organization has been in the forefront of testing and certifying thousands of HDR10+ devices at a dozen locations globally, to ensure the highest level of performance\u201d, stated Bill Mandel, co-manager HDR10+ Technologies LLC. \u201cNow thanks to THX LTD\u2019s recent announcement, our partners located throughout Asia will be able to have their latest HDR10+ and Eclipsa Audio devices evaluated at one location, in the most timely and cost-effective manner possible.\u201d  <\/p>\n\n\n\n

Eclipsa Audio, the New Open Standard for Immersive Audio and Playback<\/em><\/strong> <\/p>\n\n\n\n

THX Shenzhen is also an Authorized Test Center for Eclipsa Audio. Being an ATC for Eclipsa Audio means THX is now an officially recognized third party facility authorized to perform the rigorous tests required for devices seeking to earn Eclipsa Audio certification.  <\/p>\n\n\n\n

Eclipsa Audio, based on the Immersive Audio Model and Formats (IAMF), is a leading-edge audio format designed to deliver immersive and adaptive audio experiences across various devices and platforms. It enables a rich, dynamic sound environment by allowing audio to adapt to different playback environments and user preferences, ensuring optimal sound delivery, whether on TV, soundbar, or other entertainment devices.  <\/p>\n\n\n\n

\u201cAt Google, we are committed to advancing open standards that elevate the media experience for everyone, and Eclipsa Audio, based on the Immersive Audio Model and Formats (IAMF), is a significant leap forward in bringing high-fidelity, adaptive sound to the ecosystem. By enabling audio to intelligently adapt to diverse playback environments\u2014from TVs to soundbars\u2014Eclipsa Audio ensures that users experience content exactly as the creators intended. We are thrilled to see THX Shenzhen become an Authorized Test Center, providing the rigorous validation necessary to bring this next-generation immersive audio technology to consumers worldwide,\u201d says Matt Frost, director of product management at Google. <\/p>\n\n\n\n

How to get Certified: Gold Standards for Audio and Video Fidelity<\/em><\/strong> <\/p>\n\n\n\n

For more than 40 years, THX Certification has represented the gold standard for audio and visual excellence, with THX engineers performing hundreds of tests to validate quality, performance, and consistency in top entertainment products. The new THX Shenzhen lab extends this mission by offering specialized testing and compliance services to meet both THX Certification standards, while also supporting HDR10+, the dynamic metadata HDR format delivering enhanced contrast, brightness optimization, and frame-by-frame tone mapping accuracy, and the emerging new open immersive audio standard from Eclipsa Audio. <\/p>\n\n\n

\n
\"\"<\/figure><\/div>\n\n\n

THX team completing the build out and blessing of the new THX Shenzhen Lab<\/em> <\/p>\n\n\n\n

Please inquire here https:\/\/www.thx.com\/shenzhen-authorized-test-center,<\/a> or reach out to THXATC@thx.com<\/a>. Further information may also be found by visiting: <\/p>\n\n\n\n