{"id":165432,"date":"2023-03-27T12:07:49","date_gmt":"2023-03-27T19:07:49","guid":{"rendered":"https:\/\/www.thx.com\/?p=165432"},"modified":"2023-03-27T12:07:52","modified_gmt":"2023-03-27T19:07:52","slug":"mk-sound-and-thx-ltd-partner-with-rio-sound-and-vision-australian-megastore-gala-opening","status":"publish","type":"post","link":"https:\/\/www.thx.com\/blog\/mk-sound-and-thx-ltd-partner-with-rio-sound-and-vision-australian-megastore-gala-opening\/","title":{"rendered":"M&K Sound and THX Ltd. partner with RIO Sound and Vision Australian megastore gala opening"},"content":{"rendered":"\n

World\u2019s largest home entertainment experience debuts in Melbourne Australia featuring multiple THX Certified M&K Sound-fitted private cinemas<\/em><\/strong><\/p>\n\n\n\n

San Francisco, California, March 27<\/strong>th<\/sup><\/strong>, 2023 – <\/strong>M&K Sound, whose products are the undisputed \u2018choice of professionals\u2019, announced today its partnership with world-class high-fidelity audio and video tuning, certification, and technology company, THX Ltd., for a gala opening of the world\u2019s largest multi-room home cinema demonstration facility. Located in Melbourne, Australia, the grand showcase opening on March 30th<\/sup>, 2023, will feature Per Becher, chief executive officer of M&K Sound, and Steven P. Martz, vice president of global technology at THX Ltd., to highlight state-of-the-art THX\u00ae Certified M&K Sound audio in RIO home cinema showcase spaces.<\/p>\n\n\n\n

The all-new RIO Sound and Vision experiential retail megastore in Bell Street, Preston, will lead customers and visitors through a scale replica of Lucasfilm Ltd.\u2019s famous private screening room, the Stag Theatre at Skywalker Ranch. There will be six home cinema demo rooms in total at the site fitted with THX Certified M&K loudspeakers, and a vast and exciting selection of original Hollywood movie props and memorabilia. See the entire M&K demo room equipment breakdown in the Stag Theatre replica room at end.<\/p>\n\n\n\n

\u201cM&K Sound boasts having been one of the first audio lines to meet the stringent high-fidelity standards earning the THX Certification mark of approval,\u201d said Per Becher, chief executive officer of M&K Sound. \u201cThis adds to our sense of honor and enthusiasm to be featured throughout RIO Sound and Vision\u2019s amazing display of reference M&K home cinema systems, and to be showcasing these products at RIO with Steve Martz from THX Ltd. who has been a part of our mutual companies\u2019 legacy going back to the days of Lucasfilm Ltd. This event underscores our solid market position in Australia and the world as a leading high-end home cinema audio solution.\u201d<\/p>\n\n\n\n

\u201cEver since we formulated a blueprint for excellent performance of home cinema products in the early 1990s, M&K Sound continues to prove to be an invaluable THX partner,\u201d said Steven P. Martz, vice president of global technology, THX Ltd. \u201cTHX has been dedicated to maximizing loudspeaker performance for movies and music in the home. We continue to capitalize on our strong bond with manufacturers like M&K, so it is important for us to be here on this special day representing a hallmark of audio excellence and a love for high fidelity entertainment experiences.\u201d<\/p>\n\n\n\n

With more than 30 years in the audio business, CEO Paul Riachi\u00b4s latest grand project is the opening of RIO Sound and Vision, a premium AV retailer and custom integrator, the largest of its kind in the world. The new multi-faceted store will take customers on an experiential entertainment journey like no other when they visit the ground-breaking location in the Preston suburb of Melbourne. Visitors will get a chance to hear THX Certified M&K Sound\u2019s reference portfolio of home cinema loudspeakers in multiple demo rooms, each tailored to an individual\u2019s specific budget and residential space requirements. The featured audio lineup includes M&K Sound\u2019s flagship 300 Series, the legendary 150 Series and a variety of in-wall solutions, all primed for the ultimate home cinema experiences.<\/p>\n\n\n\n

Among the spectacular exhibits on show at the new RIO Sound and Vision store will be Paul Riachi\u2019s meticulous scale recreation of Lucasfilm Ltd.\u2019s Stag Theatre at Skywalker Ranch that was originally located in Marin County, California. The luxury viewing room with M&K Sound\u2019s 300 Series loudspeakers and THX Certified M&K Sound\u2019s X15+ subwoofers is tuned to exacting acoustical standards, so visitors will get a chance to experience movie magic first-hand.<\/p>\n\n\n\n

\u201cWe purposely built a Stag Theatre room full of THX Certified M&K Sound speaker systems to provide the highest quality reference experience possible,\u201d said Paul Riachi, chief executive officer of RIO Sound and Vision. \u201cIt is so important to achieve the best sound using the right speakers and, for us, this absolutely means M&K. The company\u2019s loudspeakers are used in the finest dubbing studios and mastering suites around the world. When the industry\u2019s top sound engineers and movie studios use M&K to mix blockbuster movie soundtracks, why would you choose any other speaker brand? Come visit RIO to experience it all!\u201d<\/p>\n\n\n\n

Also, on show at RIO Sound and Vision will be a huge collection of incredible original movie memorabilia. The centerpiece of the exhibits will be Riachi\u2019s pride and joy, the Shelby GT500 Mustang 1967 Fastback from the 2000 film, Gone in 60 Seconds<\/em>. Store customers can check out the original Chevrolet Camaro Bumblebee, as seen in Transformers<\/em> (2007), or gawp at a five-meter-high replica of the Optimus Prime robot from the same movie.The VIP opening will take place on March 30th<\/sup>, and the RIO Sound and Vision experiential store will open to the public on March 31st<\/sup>, 2023. Becher, Martz and Riachi will all be available at the event for consumer and press questions.<\/p>\n\n\n\n

The Stag Theatre Replica Demo Room Equipment List<\/strong><\/p>\n\n\n\n