{"id":1429,"date":"2018-04-24T00:50:41","date_gmt":"2018-04-23T16:50:41","guid":{"rendered":"http:\/\/live-thx-www-0.pantheonsite.io\/?p=1429"},"modified":"2020-05-19T23:22:36","modified_gmt":"2020-05-19T23:22:36","slug":"thx-celebrates-35th-anniversary-new-deep-note-trailer","status":"publish","type":"post","link":"https:\/\/www.thx.com\/blog\/thx-celebrates-35th-anniversary-new-deep-note-trailer\/","title":{"rendered":"THX\u00ae Celebrates 35th Anniversary With New Deep Note Trailer"},"content":{"rendered":"<b>Las Vegas, Nevada (April 23, 2018) &#8211;<\/b><span style=\"font-weight: 400;\"> THX Ltd., renowned for the certification of world-class cinemas and consumer electronics, today announced that production has begun on a brand new Deep Note trailer to commemorate the company\u2019s upcoming 35<\/span><span style=\"font-weight: 400;\">th<\/span><span style=\"font-weight: 400;\"> anniversary. <\/span>\n\n<span style=\"font-weight: 400;\" movie-goers=\"\" are=\"\" no=\"\" strangers=\"\" to=\"\" the=\"\" familiar=\"\" thx=\"\" \u201cdeep=\"\" note,\u201d=\"\" sound=\"\" at=\"\" start=\"\" of=\"\" films=\"\" in=\"\" certified=\"\" cinemas.=\"\" audio=\"\" logo=\"\" was=\"\" first=\"\" developed=\"\" by=\"\" dr.=\"\" james=\"\" 'andy'=\"\" moorer=\"\" 1982=\"\" and=\"\" debuted=\"\" theaters=\"\" before=\"\" star=\"\" wars:=\"\" episode=\"\" vi=\"\" return=\"\" jedi=\"\" 1983.=\"\" since=\"\" its=\"\" premiere=\"\" over=\"\" 30=\"\" years=\"\" ago,=\"\" beloved=\"\" deep=\"\" note=\"\" has=\"\" permeated=\"\" film=\"\" industry=\"\" crossed=\"\" countless=\"\" pop=\"\" culture=\"\" references,=\"\" including=\"\" simpsons,=\"\" become=\"\" one=\"\" most=\"\" iconic=\"\" logos=\"\" history.<=\"\" span=\"\"><\/span>\n\n<span style=\"font-weight: 400;\">THX is collaborating with some of the most creative minds in Hollywood to produce this high-fidelity audio and visual entertainment experience. The intention of creating this new piece is to modernize and adapt to the latest cinema audio and imaging formats while remaining faithful to the original creation. With this new Deep Note trailer, THX honors its past while looking ahead to the company&#8217;s future with a new trailer that will resonate with audiences worldwide and draw similar responses and visceral reactions from movie-goers as the previous THX trailers featuring the famous Deep Note mnemonic.<\/span>\n\n<span style=\"font-weight: 400;\">\u201cWe are thrilled to team up with some of the most brilliant and imaginative people in the industry to create a new trailer and commemorate 35 years of providing high-quality entertainment to consumers,\u201d said Ruben Mookerjee, SVP Products and Services at THX Ltd. \u201cTHX has exciting plans for the future and we look forward to unveiling this trailer this summer.\u201d<\/span>\n\n<span style=\"font-weight: 400;\">The creative team behind this project is led by emerging production house American Meme in collaboration with VFX industry leader Video Copilot and the key roles include:<\/span>\n<ul>\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.imdb.com\/name\/nm2845194\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ben Rosenblatt<\/a>, Executive Producer (Known for <\/span><span style=\"font-weight: 400;\">\u201cThe Alienist,\u201d<\/span><i><span style=\"font-weight: 400;\">Star Wars: The Force Awakens, Star Trek Into Darkness<\/span><\/i>)<\/li>\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.imdb.com\/name\/nm3026436\/\" target=\"_blank\" rel=\"noopener noreferrer\">Micho Rutare<\/a>, Creative Director (Known for <\/span><i><span style=\"font-weight: 400;\">Sharknado<\/span><\/i><span style=\"font-weight: 400;\">, \u201cZ Nation\u201d)<\/span><\/li>\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.imdb.com\/name\/nm3135304\/\" target=\"_blank\" rel=\"noopener noreferrer\">Andrew Kramer<\/a>, Director of Animation\/Visual Effects (Known for <\/span><i><span style=\"font-weight: 400;\">Star Wars: The Force Awakens, Star Trek: Into Darkness<\/span><\/i><span style=\"font-weight: 400;\">)<\/span><\/li>\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.imdb.com\/name\/nm2625722\/\" target=\"_blank\" rel=\"noopener noreferrer\">Lindsey Alvarez<\/a>, Immersive Audio Lead &nbsp;(Known for <\/span><i><span style=\"font-weight: 400;\">War for the Planet of the Apes, 10 Cloverfield Lane<\/span><\/i><span style=\"font-weight: 400;\">)<\/span><\/li>\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.imdb.com\/name\/nm2514109\/?ref_=nv_sr_1\" target=\"_blank\" rel=\"noopener noreferrer\">Robby Stambler<\/a>, Sound Design Supervisor (Known for <\/span><i><span style=\"font-weight: 400;\">10 Cloverfield Lane, Star Wars: The Force Awakens<\/span><\/i><span style=\"font-weight: 400;\">)<\/span><\/li>\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.imdb.com\/name\/nm5158394\/?ref_=fn_al_nm_1\" target=\"_blank\" rel=\"noopener noreferrer\">Gabriela Quiroz<\/a>, Head of Story (Known for <\/span><i><span style=\"font-weight: 400;\">Star Trek: Beyond, Mission: Impossible \u2013 Rogue Nation<\/span><\/i><span style=\"font-weight: 400;\">).<\/span><\/li>\n<\/ul>\n<span style=\"font-weight: 400;\">\u201cI am deeply honored and insanely excited about partnering with THX to create a fresh, innovative, and compelling new trailer,\u201d said Ben Rosenblatt, executive producer of this project.\u201d<\/span>\n\n<span style=\"font-weight: 400;\">\u201cThe iconic Deep Note has memorably introduced my favorite movies of the past 35 years and has itself become a beloved part of pop-culture. All of us on the team hope to draw on our past creative experiences with passion for previous THX pieces to produce something original that will amaze audiences while also serving as a tribute to the company\u2019s rich history and promising future in the world of great cinematic entertainment.\u201d<\/span>\n\n<span style=\"font-weight: 400;\">The new trailer is aiming to set a cutting-edge aesthetic and will pay tribute to THX\u2019s heritage of optimizing the audio and visual fidelity of the entertainment experience in cinema. Production on the trailer started this month and will be released this summer.<\/span>\n\n<b>About THX Ltd<\/b><span style=\"font-weight: 400;\">.<\/span>\n\n<span style=\"font-weight: 400;\">Founded by legendary filmmaker George Lucas in 1983, THX Ltd. and its partners provide premium entertainment experiences in the cinema, in the home and on the go. Over the past thirty years, THX has expanded its certification categories beyond studios and cinemas to consumer electronics, content, and automotive systems. Today, THX continues to redefine entertainment, providing exciting new technologies and assurance of experiences which provide consumers with superior audio and visual fidelity and ensure an artist&#8217;s vision is truthfully delivered to audiences worldwide.<\/span>\n\n<b>About American Meme<\/b><span style=\"font-weight: 400;\">.<\/span>\n\n<span style=\"font-weight: 400;\">Founded by Ben Rosenblatt and Micho Rutare, American Meme produces high-concept thought-provoking entertainment across all platforms. American Meme brings a distinctly millennial point of view to its projects: with an emphasis on nostalgia for the 90s and 80s heyday of film, the company is also forward-looking, aimed at a diverse, emerging demographic. With Rosenblatt&#8217;s experience producing VFX-driven tentpole films and Rutare&#8217;s experience creating viral phenomena, American Meme&#8217;s core mission is to tell fun, immersive stories with cutting-edge sound and visuals.<\/span>\n\n<span style=\"font-weight: 400;\">THX is a registered trademark of THX Ltd. All other trademarks remain the property of their respective owners.<\/span>\n\n<b>THX Media Contact:<\/b>\n\n<span style=\"font-weight: 400;\">Grace Qaqundah \/ THX Ltd.\/ <a href=\"mailto:grace@thx.com\">grace@thx.com<\/a><\/span>\n\n<span style=\"font-weight: 400;\">Get social with us and stay up-to-date with all things #THXLtd<\/span>\n<ul>\n \t<li><a href=\"https:\/\/twitter.com\/THX\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter @THX<\/a><\/li>\n \t<li><a href=\"https:\/\/www.instagram.com\/thxltd\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram @THXLtd<\/a><\/li>\n \t<li>LinkedIn \u201cTHX Ltd\u201d<\/li>\n \t<li><a href=\"https:\/\/www.facebook.com\/thxltd\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook \u201cTHX Ltd.\u201d<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"Las Vegas, Nevada (April 23, 2018) &#8211; THX Ltd., renowned for the certification of world-class cinemas and consumer electronics, today announced that production has begun on a brand new Deep Note trailer to commemorate the company\u2019s upcoming 35th anniversary.","protected":false},"author":10,"featured_media":5846,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56,22],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v14.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>THX - THX\u00ae Celebrates 35th Anniversary With New Deep Note Trailer<\/title>\n<meta name=\"description\" content=\"THX - THX\u00ae Celebrates 35th Anniversary With New Deep Note Trailer -\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thx.com\/blog\/thx-celebrates-35th-anniversary-new-deep-note-trailer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"THX - THX\u00ae Celebrates 35th Anniversary With New Deep Note Trailer\" \/>\n<meta property=\"og:description\" content=\"THX - THX\u00ae Celebrates 35th Anniversary With New Deep Note Trailer -\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thx.com\/blog\/thx-celebrates-35th-anniversary-new-deep-note-trailer\/\" \/>\n<meta property=\"og:site_name\" content=\"THX\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thxltd\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-23T16:50:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-05-19T23:22:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.thx.com\/wp-content\/uploads\/2018\/04\/THX-Graphic-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@THX\" \/>\n<meta name=\"twitter:site\" content=\"@THX\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.thx.com\/#organization\",\"name\":\"THX Ltd.\",\"url\":\"https:\/\/www.thx.com\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/thxltd\/\",\"https:\/\/www.instagram.com\/thxltd\/\",\"https:\/\/www.linkedin.com\/company\/thx-ltd-\/\",\"https:\/\/www.youtube.com\/user\/THXVids\",\"https:\/\/en.wikipedia.org\/wiki\/THX\",\"https:\/\/twitter.com\/THX\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.thx.com\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.thx.com\/wp-content\/uploads\/2016\/07\/THX-Logo.jpg\",\"width\":2100,\"height\":1200,\"caption\":\"THX Ltd.\"},\"image\":{\"@id\":\"https:\/\/www.thx.com\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.thx.com\/#website\",\"url\":\"https:\/\/www.thx.com\/\",\"name\":\"THX\",\"description\":\"The Entertainment experience you want wherever you want it\",\"publisher\":{\"@id\":\"https:\/\/www.thx.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.thx.com\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.thx.com\/blog\/thx-celebrates-35th-anniversary-new-deep-note-trailer\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.thx.com\/wp-content\/uploads\/2018\/04\/THX-Graphic-scaled.jpg\",\"width\":2560,\"height\":1440,\"caption\":\"THX Graphic\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.thx.com\/blog\/thx-celebrates-35th-anniversary-new-deep-note-trailer\/#webpage\",\"url\":\"https:\/\/www.thx.com\/blog\/thx-celebrates-35th-anniversary-new-deep-note-trailer\/\",\"name\":\"THX - THX\\u00ae Celebrates 35th Anniversary With New Deep Note Trailer\",\"isPartOf\":{\"@id\":\"https:\/\/www.thx.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.thx.com\/blog\/thx-celebrates-35th-anniversary-new-deep-note-trailer\/#primaryimage\"},\"datePublished\":\"2018-04-23T16:50:41+00:00\",\"dateModified\":\"2020-05-19T23:22:36+00:00\",\"description\":\"THX - THX\\u00ae Celebrates 35th Anniversary With New Deep Note Trailer -\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.thx.com\/blog\/thx-celebrates-35th-anniversary-new-deep-note-trailer\/\"]}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.thx.com\/blog\/thx-celebrates-35th-anniversary-new-deep-note-trailer\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.thx.com\/blog\/thx-celebrates-35th-anniversary-new-deep-note-trailer\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.thx.com\/#\/schema\/person\/f046b0dfc95eaac4abbb04f8d7329687\"},\"headline\":\"THX\\u00ae Celebrates 35th Anniversary With New Deep Note Trailer\",\"datePublished\":\"2018-04-23T16:50:41+00:00\",\"dateModified\":\"2020-05-19T23:22:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.thx.com\/blog\/thx-celebrates-35th-anniversary-new-deep-note-trailer\/#webpage\"},\"publisher\":{\"@id\":\"https:\/\/www.thx.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.thx.com\/blog\/thx-celebrates-35th-anniversary-new-deep-note-trailer\/#primaryimage\"},\"articleSection\":\"Cinema,PRESS\",\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.thx.com\/#\/schema\/person\/f046b0dfc95eaac4abbb04f8d7329687\",\"name\":\"THX Ltd\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.thx.com\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/da26bf2c628d9f4d14543668264e11ec?s=96&d=mm&r=g\",\"caption\":\"THX Ltd\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","_links":{"self":[{"href":"https:\/\/www.thx.com\/thx-json\/wp\/v2\/posts\/1429"}],"collection":[{"href":"https:\/\/www.thx.com\/thx-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thx.com\/thx-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thx.com\/thx-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thx.com\/thx-json\/wp\/v2\/comments?post=1429"}],"version-history":[{"count":1,"href":"https:\/\/www.thx.com\/thx-json\/wp\/v2\/posts\/1429\/revisions"}],"predecessor-version":[{"id":5851,"href":"https:\/\/www.thx.com\/thx-json\/wp\/v2\/posts\/1429\/revisions\/5851"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thx.com\/thx-json\/wp\/v2\/media\/5846"}],"wp:attachment":[{"href":"https:\/\/www.thx.com\/thx-json\/wp\/v2\/media?parent=1429"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thx.com\/thx-json\/wp\/v2\/categories?post=1429"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thx.com\/thx-json\/wp\/v2\/tags?post=1429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}