{"id":1425,"date":"2018-04-24T06:30:36","date_gmt":"2018-04-23T22:30:36","guid":{"rendered":"http:\/\/live-thx-www-0.pantheonsite.io\/?p=1425"},"modified":"2020-05-19T22:37:29","modified_gmt":"2020-05-19T22:37:29","slug":"thx-announces-premium-large-format-cinema-offering-cinemacon-2018","status":"publish","type":"post","link":"https:\/\/www.thx.com\/blog\/thx-announces-premium-large-format-cinema-offering-cinemacon-2018\/","title":{"rendered":"THX\u00ae Announces Premium Large Format Cinema Offering at CinemaCon 2018"},"content":{"rendered":"Las Vegas, Nevada (April 24, 2018) –<\/b> THX Ltd., renowned for the certification of world-class cinemas and consumer electronics, today announced THX Ultimate Cinema, a branded premium cinema offering for exhibitors and moviegoers that provides a superior cinematic experience that meets all THX Certified Cinema standards. <\/span>\n\nTHX Ultimate Cinema will feature a dual laser projector configuration which integrates image optimization technology to deliver a 4K resolution image with increased brightness, contrast, clarity and rich brilliant colors for premium large format screens. THX Ultimate Cinema will also be equipped with immersive multi-dimensional sound systems, ensuring that movies remastered for this premium cinema experience truly represent the filmmakers intent and can come alive for audiences in the auditorium.<\/span>\n\nThe design of the cinema will be based on THX Certified Cinema standards. THX works with the exhibitor, project architects, acoustical consultants, and equipment installers to create a unique design package with architectural and technical recommendations that address the audio and visual fidelity for each auditorium to ensure a superior cinematic experience.<\/span>\n\n<\/span>\n\n\u201cFor over 35 years, THX has set the standard for the audio and visual fidelity of entertainment experiences,\u201d said Ruben Mookerjee, SVP Products and Services at THX Ltd. \u201cThe launch of the THX Ultimate Cinema is an example of our commitment to enhance the movie-going experience and we look forward to working with our exhibitor partners to bring this offering to life.\u201d<\/span>\n\nTHX is working with exhibitors to bring the THX Ultimate Cinema experience to market and will announce partners as installation plans are completed.<\/span>\n\n \n\nAbout THX Ltd<\/b>.<\/span>\n\nFounded by legendary filmmaker George Lucas in 1983, THX Ltd. and its partners provide premium entertainment experiences in the cinema, in the home and on the go. Over the past thirty years, THX has expanded its certification categories beyond studios and cinemas to consumer electronics, content, and automotive systems. Today, THX continues to redefine entertainment, providing exciting new technologies and assurance of experiences which provide consumers with superior audio and visual fidelity and ensure an artist’s vision is truthfully delivered to audiences worldwide.<\/span>\n\nTHX is a registered trademark of THX Ltd. All other trademarks remain the property of their respective owners.<\/span>\n\nTHX Media Contact:<\/b>\n\nGrace Qaqundah \/ THX Ltd.\/ grace@thx.com<\/a><\/span>\n\nGet social with us and stay up-to-date with all things #THXLtd<\/span>\n