thx visibility
Using industry standards and a proprietary testing methodology, THX engineers evaluate factors that influence the audio and visual fidelity of consumer electronics. THX then publishes data-driven scores on THX Standard to help consumers make an informed purchase decision- unbiased from an editorial perspective.

Partner Benefits

thx visibility
Gain visibility with consumers who are actively seeking information to assist their purchase decision.
thx data driven review
Data-driven reviews and product comparisons from THX and unbiased by an editorial perspective are trustworthy.
thx reporting
Consultation with THX engineers will improve the audio or visual fidelity of current and future products.
thx leverage
In a crowded consumer electronics market, the THX Standard score can be leveraged as a product differentiator.

Consumer Benefits

Trusted Brand Confidence Satisfaction Comparison
For over 35 years, consumers have trusted the THX brand to provide high-fidelity entertainment experiences. Data-driven consumer electronics evaluation without bias from an editorial perspective will aid in purchasing decisions. Products that meet quality expectations create greater purchase satisfaction, regardless of price. Clear side-by-side product comparisons reduce the effort required to make a purchase decision.

THX STANDARD PROCESS

THX Standard allows consumer electronic manufacturers to reach potential consumers with data-driven scores and product comparisons, which are unbiased from an editorial perspective. Manufacturers are encouraged to consult with THX engineers on factors that will influence the audio or visual fidelity of the product.

THX Testing
Testing
Using industry standards and a proprietary testing methodology, THX engineers will test the factors that influence the audio or visual fidelity of the product.

THX Reporting
Reporting
THX will deliver the test results and an analysis of the factors that have both positive and negative impact on the performance of the product. THX engineers are available to discuss their findings with your product development team.

THX Scoring
Scoring
As part of reporting, THX will provide a score of the audio or visual fidelity of the product. The score is then published on THX Standard.

THX Consulting
Consulting
If a manufacturer would like to improve the score of the product, THX engineers can offer extended consulting services to improve the current product, or future products.

THX Certified
THX Certified
THX Certified status involves additional testing and tuning, which is a collaborative process between THX and the product manufacturer. Products that achieve high scores on THX Standard may be good candidates for the THX certification process.

To learn more about THX Standard, contact evaluations@thxstandard.com