At SXSW 2012, our Technical Program Director, Chris Armbrust was selected to lead a discussion on “Tweaking Your Living Room to Director’s Standards” and he had the opportunity to meet and mingle with music artists, film makers and technology visionaries. The excitement and interest in THX’s participation was fantastic, and the wealth of knowledge and feedback from attendees that Chris brought back to THX was incredibly valuable. As SXSW 2013 is approaching, THX is thrilled to announce that it has two panels up for selection! However, THX needs its partners, fans and friends support in getting there.

In order to mold SXSW into what the community is most interested, SXSW allows fans to browse all of the panel ideas submitted and vote for those they like the most, accounting for 30 percent of the entire decision making process. THX believes its two panels on high frame rates and mobile entertainment are topics that are both relevant and important for consumers and the entertainment industry to discuss. Check out the two THX panel submissions below and click on the link to vote.

Thank you in advance for showing THX your support. Voting ends Friday, August 31, so please get your votes in ASAP!

Cinemas and CE: The Race to High Frame Rates

  • Spokesperson: Kevin Wines, Image Technology Director at THX Ltd.
  • Panel Description: Film makers are the unsung heroes of innovation. Refusing to settle, they are constantly looking for ways to deliver greater impact and emotional punch. The latest in a long history of innovation is the move to high frame rate (HFR) film production. While this technology has been around for more than 50 years, the transition to digital has allowed HFR to rapidly move front and center. With Peter Jackson’s The Hobbit being produced at 48 frames per second (fps) and James Cameron rumored to consider 60fps for Avatar 2, is this the beginning of a full-on transition? Or does it represent another tool in the filmmakers’ palette to be utilized the way 3D has been?
  • In order to view the enhanced content, are theater owners ready to make the transition? If so, how much time, effort and money will be required? And once a movie leaves the theater and becomes available for purchase on Blu-ray, what kind of changes will be required to experience those movies in their native format at home?

Mobile Entertainment – Convenience vs. Quality

  • Spokesperson: Peter Vasay, Vice President of Technology Operations at THX Ltd.
  • Panel Description: Today’s mobile devices enable users to consume rich, multimedia entertainment anywhere at any time. To date, this discussion has focused on the way content is delivered and consumed, but what about content quality? Do the qualities of color, tone and detail, and the depth of the sound convey the story the creator intended? Or are those finer aspects simply lost, diminishing the overall impact of the art? Does the consumer even care? When viewing content from a mobile device, consumers may believe they are getting convenience, but the consequence is they are neutralizing the power of the story.
  • As users rely more on mobile devices for all aspects of entertainment consumption, they are demanding more from the experience. Manufacturers must act quickly to remedy this situation by addressing audio and video quality issues to remain competitive and continue to fuel market growth, and content creators must produce content designed specifically for devices with smaller screens.

About SXSW:

SXSW’s original goal was to create an event that would act as a tool for creative people and the companies they work with to develop their careers, to bring together people from a wide area to meet and share ideas. That continues to be the goal today whether it is music, film or the internet. And Austin continues to be the perfect location.