This week at the National Association of Broadcasters (NAB) in Las Vegas, THX is partnering with Microsoft, Level 3, Inlet Technology and TVN GROUP to demonstrate 3D streaming content.

Most movie fans have heard the THX Deep Note sound effect playing before a favorite film. But, what exactly is THX? Is it the same as Dolby Surround Sound or DTS?

A recent study by THX reveals an additional benefit to video calibration—energy savings. Beyond fine tuning picture quality for watching movies and sports programs, professional calibration improves an HDTV’s energy efficiency by up to 50 percent.

The storyline for Amazing Life provided a fun and entertaining way to demonstrate the power and performance of a THX Certified Cinema’s surround sound and projection system, while getting audiences excited for the feature presentation.