Why Go To A THX Certified Cinema?

When you go to the movies and see the THX letters come up on the big screen with THX Deep Note playing through the sound system, you know you’re in for a good entertainment experience. However, there’s a lot that goes on behind the scenes to bring that experience to life.

The What and Why of Artistic Intent

When making a movie, the director is more than just a manager of the hundreds of people involved in the process. It’s their vision that drives the look, feel, and tone of a movie. In the end, all decisions about what you see on screen are up to them (ideally). The possibilities are infinite. Take Stanley Kubrick’s 2001: A Space Odyssey, for example. This film was shot in the ultra-wide 2.20:1 aspect ratio. Engineered to be seen on a big screen, each shot is filled with plenty to see in every part of the frame. On all televisions, this film has black bars at the top and bottom of the screen. If you adjust your TV to remove the black bars, the sides of each shot are lost – by up to 20%, and you are missing out on aspects of the image that Kubrick intended you to see.

New Avatar Extended Edition is THX Certified

Just when you thought you’d seen it all, James Cameron brings audiences even deeper into the world of Pandora with the release of the Avatar Extended Collector’s Edition 3 Disc Blu-ray/DVD set. Featuring more than 15 minutes of deleted material and a whole host of behind-the-scenes documentaries, this set is sure to be at the top of everyone’s Black Friday shopping list.

Avatar Blu-ray Disc Gets THX Treatment

THX and its post-production partner BluFocus were tasked with ensuring Mr. Cameron’s masterpiece maintained its artistic detail as the sound and visuals moved from mastering and encoding through the rest of the Blu-ray and DVD production chain.

Social Networks

THX Newsletter

For information on upcoming workshops, sign up for the THX Newsletter.