The first Super Bowl was played on January 15, 1967. No one thought the event would spawn billions in advertising dollars and 46 years later be the reason 100 million pounds of chicken wings are eaten in a single day. In fact, no one even bothered to keep a copy of this first Super Bowl [...]

The growing popularity of mobile devices is changing the landscape of consumer entertainment. With 50 percent of adult Americans owning either a smart phone or a tablet or both, according to a recent Pew Research report, the television is rapidly ceding ground as the device of choice for entertainment.

Over the past few months, leading CE manufacturers began announcing the availability of new Ultra HD televisions capable of displaying 4K content. You might have already read articles either outlining why you should invest in an Ultra HD set, or on the opposite spectrum, why Ultra HD televisions are not necessary for the average consumer. So when does it actually matter if your television’s resolution is 4K versus standard high definition?

There is nothing worse than spending thousands of dollars on upgrading your home theater system to sit and watch the first film with utter disappointment. Crackling speakers through which you can’t understand any dialogue, a display that reflects the window behind the sofa instead of a fine-tuned picture, and a subwoofer that seems to do [...]

In addition to promising the best entertainment experience from our certified products, we also want to deliver an entertaining and informative experience online. We hope you can take a couple of minutes to complete this short survey and share your thoughts. In appreciation of your efforts, upon completing the survey, you’ll be entered into a [...]

We love CEDIA as it’s always full of THX fans eager to share their experiences with our brand. This year THX staff was scattered throughout partner booths helping educate visitors about some fantastic new THX Certified products, including the new Epson line of THX Certified projectors, Acurus’ new 7-channel Ultra2 amplifier, and JVC’s new line of reference and consumer projectors.


THX CE Certification Overview from THX Ltd. on Vimeo.
Over the past 30 years, THX has certified thousands of movie theaters, post-production facilities, sound mixing rooms, consumer electronic devices, DVD/Blu-ray titles and games.
It is this level of involvement within the content community and commitment to genuine reproduction that makes THX an expert in translating artistic intent [...]

At SXSW 2012, we sent our Technical Program Director, Chris Armbrust to lead a discussion on “Tweaking Your Living Room to Director’s Standards” and to meet and mingle with music artists, film makers and technology visionaries. The excitement and interest in THX’s participation was astounding, and the wealth of knowledge Chris brought back to THX was impressive. As SXSW 2013 is approaching THX is thrilled to announce that we have two panels up for selection! However, we need our partners, fans and friends support in getting there.

There are few events as epic in scale and international excitement as the Olympic Games. Every four years stars of track and field or slopes and ice, compete to achieve legendary status.

AIX Records is a pioneer in modern content creation involving music performances, using the latest technologies to create industry leading products. Many of AIX’s new releases contain THX Media Director (link) technology. THX Media Director enables CE devices to select the most appropriate audio and video playback settings, based on creative intent helping to ensure an authentic and simplified user experience.