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	<title>THX.com &#187; Consumer</title>
	<atom:link href="http://www.thx.com/section/consumer/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.thx.com</link>
	<description>Official site of THX.</description>
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		<title>THX 3D Certified Displays</title>
		<link>http://www.thx.com/consumer/home-entertainment/video/thx-3d-certified-displays/</link>
		<comments>http://www.thx.com/consumer/home-entertainment/video/thx-3d-certified-displays/#comments</comments>
		<pubDate>Wed, 08 Sep 2010 14:07:23 +0000</pubDate>
		<dc:creator>rhennigan</dc:creator>
				<category><![CDATA[Video]]></category>
		<category><![CDATA[3D Certification]]></category>

		<guid isPermaLink="false">http://www.thx.com/?p=5081</guid>
		<description><![CDATA[THX 3D Certified Displays deliver 3D movie experiences with the stunning clarity and detail found in the filmmaker’s studio. The new LG INFINIA PX950 Plasma Series are the world’s first TVs that have what it takes to achieve THX 3D Display certification.
]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.thx.com/files/2010/09/tex-3d-display.jpg" alt="THX 3D Certified Display" title="tex-3d-display" width="616" height="404" class="alignnone size-full wp-image-5082" /></p>
<h3>Introducing THX 3D Certified Displays</h3>
<p>THX 3D Certified Displays deliver 3D movie experiences with the stunning clarity and detail found in the filmmaker’s studio. The new LG INFINIA PX950 Plasma Series are the world’s first TVs that have what it takes to achieve THX 3D Display certification.</p>
<p>During the THX 3D certification process, more than 400 laboratory tests are conducted, evaluating Left and Right Eye images for color accuracy, cross-talk, viewing angles and video processing performance. This testing is critical because a THX Certified 3D TV must present both Left and Right eye images accurately, with minimal artifacts, to ensure a pristine 3D effect for the viewer.</p>
<p>However, since most of us spend the majority of our time watching 2D TV programs and other content, all THX 3D Certified Displays undergo a rigorous design and laboratory testing process to also ensure exceptional 2D image quality. The result is the LG PX950’s THX 2D and 3D Cinema Modes which, with a simple push of a button, present stunning 2D and 3D movie experiences from broadcast sources and Blu-ray Discs.</p>
<h3>Performance Benefits</h3>
<ul>
<li><strong>400 Bench Tests:</strong> THX testing delivers accurate images and pristine video processing performance in both Left and Right Eye images.</li>
<li><strong>Accurate Color Reproduction:</strong> 3D adds a layer of complexity to achieve accurate color. THX certification closely reproduces the HD Color Standard used by filmmakers for broadcast and Blu-ray Discs in both 2D and 3D Modes.</li>
<li><strong>Simplified Set-up: </strong>With the push of a button, selecting THX 2D and 3D Cinema Modes delivers the closest thing to a pre-calibrated video setting right out-of-the-box.</li>
<li><strong>Sharper Pictures: </strong>THX certification improves 2D and 3D de-interlacing and jaggies, ensuring sharp images.</li>
</ul>
<p><img src="http://www.thx.com/files/2010/09/3D-display-modes.jpg" alt="THX 3D Certified Display Modes" title="3D-display-modes" width="309" height="266" class="alignright" style="margin-top: 30px; padding-bottom: 20px;" size-full wp-image-5084" /></p>
<h3>THX Optimized Settings</h3>
<p><strong>THX Cinema: </strong>A simple, one-button solution<br />
for reproducing accurate color used by<br />
filmmakers in the studio.</p>
<p><strong>THX Bright Room:</strong> Bright Room Mode sets<br />
luminance, color, blacks, and gamma for<br />
typical bright room conditions.</p>
<p><strong>THX 3D Cinema: </strong>Sets luminance, color,<br />
blacks, gamma and video processing for 3D<br />
broadcasts and Blu-ray Discs.</p>
<h5 style="margin-top: 15px;">For more information LG HDTVs visit the <a href="/consumer/home-entertainment/partners/lg-partner-profile/">LG Partner Profile</a></h5>
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		<item>
		<title>THX-BluFocus 3D Certification</title>
		<link>http://www.thx.com/consumer/thx-technology/thx-blufocus-3d-certification/</link>
		<comments>http://www.thx.com/consumer/thx-technology/thx-blufocus-3d-certification/#comments</comments>
		<pubDate>Mon, 09 Aug 2010 16:44:33 +0000</pubDate>
		<dc:creator>rhennigan</dc:creator>
				<category><![CDATA[THX Technology]]></category>
		<category><![CDATA[3D]]></category>

		<guid isPermaLink="false">http://www.thx.com/?p=4772</guid>
		<description><![CDATA[THX has teamed with BluFocus to build an ecosystem of production and mastering services for 3D broadcasters, authoring houses and  post-production studios.]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-4773" title="THX-Blufocus 3D Certification" src="http://www.thx.com/files/2010/08/blu-focus-3d-spaceship.jpg" alt="" width="616" height="288" /></p>
<h3>THX®-BluFocus 3D Certification</h3>
<p>The 3D revolution will be broadcast, streamed and also delivered to you on Blu-ray Disc. But, with this added dimension of entertainment comes more layers of complexity for filmmakers, content producers and others in the mastering chain. Even consumers have to grapple with new playback modes, 3D glasses and device interoperability, as well as physiological questions about the effects of 3D.</p>
<p>THX has teamed with <a href="http://www.blufocus.com/">BluFocus</a>, an official Testing Center for the <a href="http://www.blu-raydisc.com/en.html">Blu-ray Disc Association (BDA)</a>, to build an ecosystem of production and mastering services for 3D broadcasters, authoring houses and  post-production studios. This partnership brings together two of the most respected names in Hollywood and consumer electronics to address 3D picture quality, interoperability and the physiological effects of 3D.</p>
<h3>THX-BluFocus 3D Certification Categories</h3>
<p>The THX-BluFocus 3D certification program helps pinpoint and eliminate any AV quality and creative flaws long before movies are broadcast, streamed or manufactured on optical disc. Attention is also paid to disc interoperability, with THX and BluFocus testing Blu-ray Discs and Players to ensure they play seamlessly. When shopping for a 3D Blu-ray Disc, consumers should look for the following THX-BluFocus certification icons.</p>
<div style="padding-top: 5px; border-bottom: solid #D1D7D9 1px;">
<p><img class="alignright size-full wp-image-4775" style="margin-top: 55px;" title="THX 3D AV Certification" src="http://www.thx.com/files/2010/08/thx-3d-av.jpg" alt="" width="206" height="116" /></p>
<h4>Audio Video Certification</h4>
<p>The “AV” icon indicates that a movie’s 3D visual images have been analyzed frame-by-frame to ensure Left and Right Eye images retain the sharpness and detail of the original master video elements. In addition, the audio elements have also been fully evaluated to make sure they meet studio <a href="/consumer/thx-technology/thx-reference-level/">Reference Level</a> and remain faithful to the master recordings. The result of all of this work is a pristine 3D Blu-ray Disc experience, free of digital artifacts.</p>
</div>
<div style="padding-top: 10px; border-bottom: solid #D1D7D9 1px;">
<p><img class="alignright size-full wp-image-4776" style="margin-top: 55px;" title="THX 3D Creative Certification" src="http://www.thx.com/files/2010/08/thx-3d-c.jpg" alt="" width="206" height="116" /></p>
<h4>Creative Certification</h4>
<p>All 3D elements, including characters, graphics and subtitles, should enhance the storyline and visual experience, not distract from it. The “C” icon indicates that THX and BluFocus engineers have reviewed all 3D visuals to make sure they are properly focused and in the accurate “action location” onscreen. 2D-to-3D conversions are also analyzed to detect creative errors and flaws that deviate from the director’s intent or may cause 3D viewer fatigue.</p>
</div>
<div style="padding-top: 15px; margin-bottom: 15px; border-bottom: solid #D1D7D9 1px;">
<p><img class="alignright size-full wp-image-4778" style="margin-top: 35px;" title="THX 3D Interoperablity Certification" src="http://www.thx.com/files/2010/08/thx-3d-i.jpg" alt="" width="206" height="116" /></p>
<h4>Interoperability Certification</h4>
<p>THX-BluFocus 3D “I” (Interoperability) certification applies to Blu-ray Discs to ensure they play seamlessly on 2D and 3D Blu-ray Players from major CE brands. More than 100 Blu-ray players, from different regions, are evaluated with each THX-BluFocus Disc to deliver a hassle-free user experience.</p>
</div>
<h5>To find a complete list of THX Certified DVDs, Blu-ray Discs and THX-BluFocus Certified 3D titles, <a href="/consumer/home-entertainment/thx-certified-releases/">click here</a>.</h5>
<h4>For questions about getting your next 3D Blu-ray Disc, broadcast program or digital download THX-BluFocus Certified, <a href="http://blufocus.com/contact.cfm">click here</a>.</h4>
]]></content:encoded>
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		<item>
		<title>THX Certified Acoustic Materials</title>
		<link>http://www.thx.com/consumer/home-entertainment/audio/thx-certified-acoustic-materials/</link>
		<comments>http://www.thx.com/consumer/home-entertainment/audio/thx-certified-acoustic-materials/#comments</comments>
		<pubDate>Thu, 03 Jun 2010 22:33:39 +0000</pubDate>
		<dc:creator>rhennigan</dc:creator>
				<category><![CDATA[Audio]]></category>
		<category><![CDATA[Acoustic Materials]]></category>

		<guid isPermaLink="false">http://www.thx.com/?p=4438</guid>
		<description><![CDATA[Acoustic Materials Certified by THX provide home theater designers and architects the tools to meet the sound isolation demands of commercial cinemas, recording studios and premium home theaters.
]]></description>
			<content:encoded><![CDATA[<p>Acoustic Materials Certified by THX provide home theater designers and architects the tools to meet the sound isolation demands of commercial cinemas, recording studios and premium home theaters.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Logitech Partner Profile</title>
		<link>http://www.thx.com/consumer/home-entertainment/partners/logitech-partner-profile/</link>
		<comments>http://www.thx.com/consumer/home-entertainment/partners/logitech-partner-profile/#comments</comments>
		<pubDate>Tue, 23 Mar 2010 18:34:19 +0000</pubDate>
		<dc:creator>rhennigan</dc:creator>
				<category><![CDATA[Partners]]></category>

		<guid isPermaLink="false">http://www.thx.com/?p=3889</guid>
		<description><![CDATA[For nearly a decade, THX and Logitech have worked together to revolutionize desktop speaker system performance. Beginning with the THX Certified Z-560 in 2001, the collaboration continues to produce awe-inspiring audio products, perfect for PC gaming, sound and video editing and watching your favorite movies.]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-4369" title="Logitech Logo" src="http://www.thx.com/files/2010/03/logitech-logo.jpg" alt="Logitech Logo" width="250" height="212" /></p>
<h3>Logitech Speaker Systems</h3>
<p>A THX Certified Multimedia Speaker system is designed for those who crave the power and performance of home theater and studio sound at the desktop.</p>
<p>A deep understanding of the filmmaking process is at the very heart of every THX Certified 2.1 and 5.1 speaker system from Logitech. Engineered to mirror the performance characteristics of professional studio speakers, THX certification recreates peak, <a href="/consumer/thx-technology/thx-reference-level/">Reference Level </a>quality at your desktop listening position.</p>
<div id="attachment_3908" class="wp-caption alignnone" style="width: 626px"><img src="http://www.thx.com/files/2010/08/logitech-speakers-z263-616w.jpg" ><p class="wp-caption-text">Logitech Z623 2.1 Speaker System</p></div>
<h3>Logitech Z623 2.1 Speaker System</h3>
<p>THX worked closely with Logitech during product development, ensuring the two-satellite and subwoofer Z623 speaker system was meticulously mapped to THX design standards. Then, THX performed more than 400 bench tests, including frequency response, noise, distortion and power. The result is a THX Certified Multimedia Speaker system that delivers THX Reference Level sound pressure and fidelity &#8211; letting you hear every bass note, sound effect and dialogue as it was created in the studio.</p>
<p><embed width="545" height="327" name="viddlerplayer-a0c56853" flashvars="autoplay=f&amp;disablebranding=f" allowfullscreen="true" allowscriptaccess="always" type="application/x-shockwave-flash" src="http://www.viddler.com/simple/a0c56853/" style="visibility: visible;"></p>
<h4>Z623 Performance Benefits:</h4>
<ul>
<li><strong>400 Bench Tests:</strong> THX acoustic and electrical bench tests ensure accurate and powerful audio performance.</li>
<li><strong>THX Reference Level:</strong> Designed to mirror the performance characteristics of professional studio speakers, recreating peak, THX Reference Level quality.</li>
<li><strong>Wide Bandwidth: </strong>Low frequency extension of satellite speakers ensures a smooth and balanced audio experience when sound pans from satellites to subwoofer.</li>
<li><strong>Desktop Engineered:</strong> The Logitech Z623 is perfect for PC gaming, podcast production, audio and video editing, and enjoying music and movie applications on your desktop.</li>
</ul>
<h3>Desktop Listening Recommendations</h3>
<div style="float: left; clear: left; padding-top: 13px; padding-right: 10px;"><div id="attachment_322" class="wp-caption alignleft" style="width: 250px"><a class="thickbox" title="THX Desktop Speaker Setup" href="/files/2009/12/5-1-desktop-pc-speaker-setup-616x462.jpg"><img class="size-full wp-image-322      " title="5-1-desktop-pc-speaker-setup-400x300" src="http://www.thx.com/files/2009/12/5-1-desktop-pc-speaker-setup-400x300.jpg" alt="" width="240" height="180" /></a><p class="wp-caption-text">Click to view larger image</p></div></div>
<p>For the best listening experience, THX recommends having a 28-inch viewing distance from your speakers and desktop display to your seating position. If you have a 5.1 Logitech system, the Front Left and Right speakers should be placed to the side of your display, with the Center Channel Speaker either above or below the display —aimed at the listening position. The Surround speakers should be positioned 56 inches from your seating position. <a href="/consumer/home-entertainment/home-theater/surround-sound-speaker-set-up/">Click here</a> to get more Speaker Setup Tips from THX.</p>
<h4 style="padding-top: 35px;">For more information about Logitech speaker systems, visit<a href="http://www.logitech.com/index.cfm/speakers_audio/home_pc_speakers/&amp;cl=us,en" target="blank"> www.logitech.com</a>.</h4>
]]></content:encoded>
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		<item>
		<title>Onkyo Partner Profile</title>
		<link>http://www.thx.com/consumer/home-entertainment/partners/onkyo/</link>
		<comments>http://www.thx.com/consumer/home-entertainment/partners/onkyo/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 02:10:25 +0000</pubDate>
		<dc:creator>rhennigan</dc:creator>
				<category><![CDATA[Partners]]></category>

		<guid isPermaLink="false">http://www.thx.com/?p=3792</guid>
		<description><![CDATA[Onkyo served as the driving force behind developing the industry’s first THX Certified audio-video receiver in 1994—the Onkyo TX-SV919THX. More than a decade later, the Onkyo and THX collaboration have provided consumers numerous groundbreaking THX Certified products, including <a href="/consumer/home-entertainment/audio/thx-certified-speakers/">loudspeakers</a>, <a href="/consumer/home-entertainment/audio/thx-certified-receivers/">AV receivers</a> and <a href="/consumer/home-entertainment/video/thx-certified-blu-ray-disc-players/">THX Certified Blu-ray Disc players</a>.
]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-3806" title="Onkyo" src="http://www.thx.com/files/2010/03/onkyo-partner-logo.jpg" alt="Onkyo" width="493" height="75" /></p>
<h3>Onkyo &#038; THX</h3>
<p>THX and Onkyo® are celebrating more than 15 years of collaboration and innovation. Onkyo served as the driving force behind developing the industry’s first THX Certified audio-video receiver in 1994—the Onkyo TX-SV919THX. More than a decade later, Onkyo and THX collaboration has provided consumers numerous ground breaking THX Certified products, including <a href="http://www.us.onkyo.com/model.cfm?m=HT-S9100THX&#038;class=Systems&#038;p=i" target="blank">Integrated Systems</a>, <a href="http://www.us.onkyo.com/prod_class.cfm?class=Receiver" target="blank">AV receivers</a> and <a href="http://www.us.onkyo.com/model.cfm?m=BD-SP807&#038;class=DVD&#038;p=i" target="blank">THX Certified Blu-ray Disc players</a>.</p>
<div id="attachment_3798" class="wp-caption alignnone" style="width: 626px"><img class="size-full wp-image-3798" title="onkyo-TX-SR608-AVR" src="http://www.thx.com/files/2010/03/onky-TX-SR608-AVR.jpg" alt="Onkyo TX SR608 THX Certified AVR" width="616" height="308" /><p class="wp-caption-text">Onkyo TX SR608, 3D Ready AV Receiver</p></div>
<h3>Onkyo TX-SR608 7.2 Channel AVR</h3>
<p>At its very core, THX receiver and pre-amp certification aims to recreate cinema volume and fidelity. This is achieved through a mix of engineering standards, strict laboratory testing and THX proprietary DSP technology.</p>
<p>The 2010 line of Onkyo THX Certified AV receivers are well equipped to provide superior music and movie surround sound experiences, with high build-quality and excellent value. The TX-SR608 is packed with audiophile features and is Onkyo’s first 3D-ready AV receiver.</p>
<ul>
<li><strong>THX Tested:</strong> 2,000 THX bench tests ensure <a href="/consumer/thx-technology/thx-reference-level/">Reference Level</a> performance with no distortion.</li>
<li><strong>Connected:</strong> HDMI v1.4 connectivity.</li>
<li><strong>3D-ready:</strong> Six HDMI inputs capable of passing 3D video.</li>
<li><strong><a href="/consumer/home-entertainment/home-theater/thx-certification-performance-categories/">THX Select2 Plus Certified:</a></strong> Designed for home theaters systems in medium sized rooms with a 10-12 foot viewing distance from the screen.</li>
<li><strong><a href="/consumer/thx-technology/thx-loudness-plus/">THX Loudness Plus:</a></strong> Engineered with THX technology to deliver every detail of a surround sound mix when the volume is lowered.</li>
</ul>
<div style="padding-top: 15px; margin-bottom: 20px; border-bottom: 2px solid #D1D7D9;"></div>
<div id="attachment_3809" class="wp-caption alignnone" style="width: 626px"><img src="http://www.thx.com/files/2010/03/Onkyo-BD-SP807.jpg" alt="Onkyo BD SP807 THX Certified Blu-ray Player" title="Onkyo-BD-SP807" width="616" height="216" class="size-full wp-image-3809" /><p class="wp-caption-text">Onkyo BD SP807 THX Certified Blu-ray Player</p></div>
<h3>Onkyo BD-SP807</h3>
<p><a href="/consumer/home-entertainment/video/thx-certified-blu-ray-disc-players/">THX Certified Blu-ray disc players</a> are engineered to recreate superior images that closely match the filmmaker’s mastering environment. During the THX certification process, THX engineers conduct in-depth analysis of image quality and signal processing to ensure Blu-ray disc players present accurate color, contrast, and black/white levels without softening the picture or producing digital artifacts.</p>
<p>The Onkyo BD-SP807 Blu-ray Disc Player provides a robust and versatile playback solution for your favorite movies and music on Blu-ray discs, DVDs and CDs.</p>
<ul>
<li><strong>THX Picture Quality:</strong> Critical analysis of image quality and video processing capabilities ensures accurate color, contrast and clean processing.</li>
<li><strong>True High Definition:</strong> Playback of Blu-ray Discs with full high definition 1080p video resolution.</li>
<li><strong>Connected:</strong> Ethernet port enables interactive Profile 2.0 BD-Live features; SD card slot lets you enjoy downloaded Web content or digital photos.</li>
<li><strong>Serious Sound:</strong> Delivers a Pure Data Bitstream from Dolby TrueHD and DTS-HD Master Audio codecs.</li>
</ul>
<h4>For more information about Onkyo AV receivers and HTiBs, visit <a href="http://www.onkyo.com" target="blank">www.onkyo.com</a>.</h4>
]]></content:encoded>
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		</item>
		<item>
		<title>LG Partner Profile</title>
		<link>http://www.thx.com/consumer/home-entertainment/partners/lg-partner-profile/</link>
		<comments>http://www.thx.com/consumer/home-entertainment/partners/lg-partner-profile/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 01:36:00 +0000</pubDate>
		<dc:creator>rhennigan</dc:creator>
				<category><![CDATA[Partners]]></category>

		<guid isPermaLink="false">http://www.thx.com/?p=3616</guid>
		<description><![CDATA[The INFINIA LE 9500 Series are the only LED LCD TVs to receive THX certification in the U.S. market and will be LG’s first 3D-ready models. ]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-3617" title="LG Electronics" src="http://www.thx.com/files/2010/02/lg-partner-logo-614w.jpg" alt="LG Electronics" width="393" height="187" /></p>
<h3>LG INFINIA Series TVs</h3>
<p>LG has completely redesigned its 2010 LED LCD and Plasma TV line-up with the introduction of the INFINIA Series. Combining a slim design and thin bezel with enhanced connectivity options, including Skype and Netflix 2.0, the LG INFINIA LED LCDs and Plasmas deliver the perfect blend of style, sophistication and stunning visual performance.</p>
<p>The new LG INFINIA 8500 LED LCD series, and LG INFINIA PK950 and PK750 Plasmas are among the world’s top performing TVs that have what it takes to be called THX Certified. They are also the first TVs to feature THX Bright Room, a new playback setting that lets you recreate cinematic image quality in home theaters with abundant ambient light.</p>
<div id="attachment_3621" class="wp-caption alignnone" style="width: 625px"><img class="size-full wp-image-3621" title="LG Infinia LE9500 LED LCD TV" src="http://www.thx.com/files/2010/02/lg-le9500-2-shot-616w.jpg" alt="LG Infinia 8500 LED LCD TV" width="615" height="374" /><p class="wp-caption-text">LG Infinia 8500 LED LCD TV</p></div>
<h3>Product Spotlight: LG INFINIA 8500</h3>
<p>The INFINIA 8500 Series are the only LED LCD TVs to receive THX certification in the U.S. market.</p>
<ul> <strong>The 8500 features include:</strong></p>
<li>Uni-layer design with ultra-slim (8.5MM) bezel</li>
<li>Full LED Slim technology with Local Dimming, TruMotion 480Hz</li>
<li>LG Magic Wand Remote</li>
<li>NetCast Entertainment Access: Skype, Vudu, Netflix, Youtube, Yahoo! Widgets, and more</li>
<li>THX Display Certification, featuring THX Movie Mode and THX Bright Room Mode</li>
</ul>
<h3>The THX Advantage</h3>
<p>Filmmakers work hard to bring their vision to life. When their films are mastered in the studio, the color, black levels and other video parameters are carefully monitored and adjusted so that movies play back a very specific way in the home. THX certification helps recreate the filmmaker’s vision in your living room.</p>
<ul>
<li><strong>THX Certified image quality:</strong> LG TVs are designed and tested to meet the rigorous THX standards for image quality and signal processing performance.</li>
<li><strong>Studio color, out-of-the-box:</strong> THX Movie Mode comes as close as possible to reproducing the HD Color Standard used by filmmakers in the studio.</li>
<li><strong>Optimized settings for ambient room lighting:</strong> THX Bright Room Mode sets luminance, black levels, gamma and backlighting for typical bright room conditions.</li>
</ul>
<p><img class="alignnone size-full wp-image-3623" title="LG THX Certified Bag" src="http://www.thx.com/files/2010/02/lg-badge.png" alt="LG THX Certified Bag" width="141" height="141" /></p>
<h4>For more information about LG TVs, visit <a href="http://www.lge.com/us/thx" target="blank">www.lgusa.com</a></h4>
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		<title>THX TruStudio Software Suite</title>
		<link>http://www.thx.com/consumer/thx-technology/thx-trustudio-software-suite/</link>
		<comments>http://www.thx.com/consumer/thx-technology/thx-trustudio-software-suite/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 07:04:29 +0000</pubDate>
		<dc:creator>rhennigan</dc:creator>
				<category><![CDATA[THX Technology]]></category>
		<category><![CDATA[Software]]></category>

		<guid isPermaLink="false">http://www.thx.com/?p=2652</guid>
		<description><![CDATA[Whether playing the latest first person shooter or watching a Hollywood blockbuster movie, THX TruStudio provides the tools to accurately process and reproduce movie, music and game soundtracks and effects for PC platforms. The result is an immersive sound field that puts you in the middle of the action.]]></description>
			<content:encoded><![CDATA[<div id="attachment_3670" class="wp-caption alignnone" style="width: 625px"><img src="http://www.thx.com/files/2010/01/wow-headphones-616w2.jpg" alt="Creative&#039;s WOW Headphones featuring THX TruStudio" title="wow-headphones-616w" width="615" height="375" class="size-full wp-image-3670" /><p class="wp-caption-text">Creative's WOW Headphones featuring THX TruStudio</p></div>
<p>Today&#8217;s movie fans and gamers expect their sound experience on PCs and Netbooks to be on par with other home entertainment devices. Whether playing the latest first person shooter or watching a Hollywood blockbuster movie, THX TruStudio provides the tools to accurately process and reproduce movie, music and game soundtracks and effects for PC platforms. The result is an immersive sound field that puts you in the middle of the action.</p>
<h3>THX TruStudio Features and Benefits</h3>
<p>THX TruStudio is the result of collaborative development from <a href="http://www.creative.com/oem/technology/thx.asp" target="blank">Creative Labs</a> and THX. This suite of technologies deliver the fullest audio experience for games, music and movies, while remaining true to the source and intention of the artists who created it.</p>
<ul>
<li><strong>THX TruStudio Surround:</strong> Provides virtual surround sound channels to control the level of immersion.</li>
<li><strong>THX TruStudio Crystalizer:</strong> Improves the natural dynamic range of compressed music.</li>
<li><strong>THX TruStudio Speaker:</strong> Improves low frequency elements and gives you the extra bass impact for sound systems without a subwoofer.</li>
<li><strong>THX TruStudio Dialog Plus:</strong> Enhances dialogue intelligibility, allowing you to clearly understand dialogue along with music and ambient effects.</li>
<li><strong>THX TruStudio Smart Volume:</strong> Automatically measures and adjusts volume to minimize sudden changes, so you don’t have to reach for the volume dial.</li>
</ul>
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		<title>THX Slot Speaker</title>
		<link>http://www.thx.com/consumer/thx-technology/thx-slot-speaker/</link>
		<comments>http://www.thx.com/consumer/thx-technology/thx-slot-speaker/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 06:35:00 +0000</pubDate>
		<dc:creator>rhennigan</dc:creator>
				<category><![CDATA[THX Technology]]></category>
		<category><![CDATA[Speaker]]></category>

		<guid isPermaLink="false">http://www.thx.com/?p=2643</guid>
		<description><![CDATA[THX Slot Speaker technology redefines how speakers look and sound, transforming traditional circular speakers into narrow slot openings that can distribute sound to wider listening areas. ]]></description>
			<content:encoded><![CDATA[<div id="attachment_2249" class="wp-caption alignnone" style="width: 626px"><a href="http://www.thx.com/consumer/automotive/thx-car-audio/attachment/thx-car-audio-mkt-616/" rel="attachment wp-att-2249"><img src="http://www.thx.com/files/2009/12/thx-car-audio-mkt-616.jpg" alt="THX Slot Speaker Technology" title="THX Slot Speaker Technology" width="616" height="310" class="size-full wp-image-2249" /></a><p class="wp-caption-text">THX II Certified Car Audio System using THX Slot Speaker Technology</p></div> THX Slot Speaker technology redefines how speakers look and sound, transforming traditional circular speakers into narrow slot openings that can distribute sound to wider listening areas. Featured in 2010-2011 <a href="http://www.lincoln.com/mks/interiorfeatures.asp" target="blank">Lincoln cars</a>, the Slot Speaker technology enables the <a href="/consumer/automotive/thx-car-audio/">THX II Certified 5.1 Surround system</a> to widen the range and directivity of sound within the car’s cabin—without cluttering the dashboard with audio components. </p>
<ul>
<h3>THX Slot Speaker Advantage</h3>
<li>Modify directional characteristics of sound</li>
<li>Simplify packaging</li>
<li>Reduce grille area</li>
<li>Opportunity for new speaker styling ideas</li>
</ul>
<h3> THX Slot Speaker and Ground Plane</h3>
<p>When listening to traditional PC speakers, sound reflecting from the desktop surface can add to the audio experience at low frequencies, but also cause interference with the direct sound at higher frequencies. The THX Ground Plane and Slot Speaker technologies make use of the desktop surface to improve the overall sound presentation across all frequencies.</p>
<h3>Razer Mako 2.1 Desktop Audio System</h3>
<p>THX is redefining desktop speaker performance with its THX Ground Plane and Slot Speaker technologies combined for the first time in the <strong>Razer Mako 2.1 THX Certified Multimedia System</strong>. For PC gamers and music lovers, the THX Slot Speaker and Ground Plane Technologies create a spacious soundstage with room filling sound.<br />
<div id="attachment_1442" class="wp-caption alignnone" style="width: 626px"><a href="http://www.thx.com/?attachment_id=1442"><img src="http://www.thx.com/files/2009/12/thx-slot-speaker-616w.jpg" alt="" title="THX Slot Speaker Technology" width="616" height="462" class="size-full wp-image-1442" /></a><p class="wp-caption-text">THX Razer Mako Desktop Audio System</p></div>
<h5><a href="http://www.razerzone.com/gaming-audio/razer-mako/" target="blank">Click here</a> to buy a Razer Mako 2.1 THX Certified Multimedia System.<br />
</h5>
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		<title>THX Optimizer Subwoofer Crossover</title>
		<link>http://www.thx.com/consumer/home-entertainment/home-theater/thx-optimizer/thx-optimizer-subwoofer-crossover/</link>
		<comments>http://www.thx.com/consumer/home-entertainment/home-theater/thx-optimizer/thx-optimizer-subwoofer-crossover/#comments</comments>
		<pubDate>Fri, 08 Jan 2010 05:44:12 +0000</pubDate>
		<dc:creator>rhennigan</dc:creator>
				<category><![CDATA[THX Optimizer]]></category>
		<category><![CDATA[Subwoofer Crossover]]></category>

		<guid isPermaLink="false">http://www.thx.com/?p=2461</guid>
		<description><![CDATA[Although in 5.1 sound systems there is a discrete channel for the low frequencies – LFE (subwoofer), low frequencies can still exist in the left, center, and right channels, depending on the soundtrack.]]></description>
			<content:encoded><![CDATA[<p>THX insists on a high level of quality in the products that we endorse. For a home theater system to carry the THX logo, the products must pass a stringent THX Certification process. Although in 5.1 sound systems there is a discrete channel for the low frequencies – LFE (subwoofer), low frequencies can still exist in the left, center, and right channels, depending on the soundtrack. Depending on how your receiver is set-up, these low frequencies will crossover into the subwoofer channel. Some systems may have problems in a seamless crossover from the Left-Center-Right channels to the subwoofer. As this may affect system set-up and adjustments, it is best to know how your system is performing.</p>
<p>A tone, which starts at 200Hz and transitions down to 20Hz, is generated in the left, center and right channels during this test. The purpose of the test is to alert you to any frequencies that might drop out or not be faithfully reproduced as your Left-Center-Right speakers crossover to the subwoofer. Listen for a drop in volume level during the transition. A high quality system will reproduce the tone sweep smoothly and without volume level fluctuations as the frequency decreases. Systems that appear to vary in audible levels may need further diagnosis. Although any problems maybe inherent in the system, it is important to know what your sound system is capable of reproducing. Faults may be due to a variety of reasons, but the best resource would be your local home theater salesperson. They may suggest a variety of options for you to try. Don’t forget to check out the THX recommended list of home products!</p>
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		<title>THX Optimizer Speaker Phase</title>
		<link>http://www.thx.com/consumer/home-entertainment/home-theater/thx-optimizer/thx-optimizer-speaker-phase/</link>
		<comments>http://www.thx.com/consumer/home-entertainment/home-theater/thx-optimizer/thx-optimizer-speaker-phase/#comments</comments>
		<pubDate>Fri, 08 Jan 2010 05:43:42 +0000</pubDate>
		<dc:creator>rhennigan</dc:creator>
				<category><![CDATA[THX Optimizer]]></category>
		<category><![CDATA[Speaker Phase]]></category>

		<guid isPermaLink="false">http://www.thx.com/?p=2459</guid>
		<description><![CDATA[ In order for your speakers to faithfully reproduce the sound field, your speakers must all be wired the same way (or in-phase). ]]></description>
			<content:encoded><![CDATA[<p>When you have more than one speaker, the speakers interact with each other to create a sound field. Sound designers/mixers have the ability to place sounds in various locations within the sound field since they understand the relationship between each speaker. In order for your speakers to faithfully reproduce the sound field, your speakers must all be wired the same way (or in-phase). All negative (-) outputs from the receiver should be connected to the same color (-) input post on each speaker and all positive (+) outputs should be connected to the same color (+) input post on each speaker. If your speakers are out-of-phase with each other, the overall sound will lack the fullness that in-phase speakers reproduce, and you will not hear what the sound designer/mixer intended. Even if only one speaker is wired the opposite way, the sound image will not be correct.</p>
<p>Sounds can be mixed between channels so that they appear centered between the channels or dispersed in nature. If an effect is to sound centered between two channels, an identical level of sound will be directed to each of the two channels desired “in-phase” with each other. The same signal but “out-of-phase” with each other will produce a wide and dispersed sound image. Improper speaker wiring can produce an out-of-phase image by reversing the two wires that feed the speaker. Proper speaker phase is not only important for the front left and right channels, but the center and surround channels as well.</p>
<p>During each Phase Test, the two speakers indicated on the still graphic will emit test tones that alternate being in-phase and out-of-phase. By observing the sound image that is produced by each speaker test sequence, you will be able to determine if your speakers are correctly wired. Listen to these tests by positioning yourself centered between the speakers under test. “In-Phase” will produce a sound image centered between the channels under test while “Out-of-Phase” will produce a sound image that is wide and dispersed and difficult to localize. If you hear an out-of-phase sound image when the image is supposed to be in-phase, and vice versa, turn off your audio amplifier. Next, reverse the wires that feed the speaker highlighted with a red box in the still graphic. Once this correction is made, verify that the correct sound images are now being reproduced, and then proceed to the next test.</p>
<p>Note: This test is most effective for 5.1-channel or 7.1-channel systems only. If your audio system has only two channels, you may reference the left and right front test only. If you have a 7.1 system, the phase tests for the surround channels will appear in the surround back channels during the in-phase test and in the surround left and surround right channels during the out-of-phase test.</p>
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