THX has partnered with Rovi to make their professional tools THX Media Director enabled. With CineVision®, the cinematic encoding solution coupled with Scenarist®, professional Blu-ray and DVD authoring tools, content creators are ensured their artistic vision is communicated into the home.

How Does it Work?

CineVision is a mastering-level video encoding system specifically designed to meet the stringent image-quality demands of major motion picture studios and high-end authoring facilities. With THX Media Director, CineVision allows content creators to associate metadata with encoded video. Files encoded using CineVision can easily be loaded into a Scenarist workflow to author Blu-ray and DVD titles.

Scenarist then enables authors to pair THX Media Director metadata with specific assets and navigation logic.

By creating a single file that includes content descriptors for audio and video characteristics, the artistic intent is represented on the disc as ROM data — from the desired color profile to audio reference levels. This file is located, read and opened by THX Media Director enabled playback devices, such as TVs, HTiBs and Blu-ray players.

THX Media Director Communicates Artistic Intent

THX Media Director enables CE devices to make intelligent decisions, automatically adjusting the audio and video settings for optimal playback experience — just as the artist intended.

Features and Benefits

• Bridging the Gap: Audio and video characteristics defined by the content creator are directly communicated to the playback devices to automatically deliver the artist’s true intent.
• Ease of Use: Content creators simply define and input the audio and video content characteristics during the encoding process.
• Pairing of Metadata: Allows authors to pair metadata with specific assets and navigation logic.
• Seamless Playback: Each piece of content carries its specific metadata that is automatically acted upon by consumer electronics devices for seamless playback experience.