Press Releases

Senior Vice President Rick Dean to Discuss the 3D Viewing Experience and Certifying 3D Performance in the Home

Forest Grove, Ore. – May 26, 2011 – THX Ltd. today announced Senior Vice President Rick Dean’s participation in Pacific University’s Vision Performance Institute’s Vision and 3D Conference, a conference that brings together representatives from industry, research and academia to present the current studies that will guide the future of 3D.

WHAT:

THX SVP and Chairman of the 3D@Home Consortium, Rick Dean will join leading industry experts to discuss the interaction between the human visual system and the virtual 3D environment created by 3D displays.

At the conference Dean will be presenting on the topic of “Certifying 3D Performance in the Home”.

WHO:

Rick Dean, SVP of THX and Chairman of the 3D@Home Consortium, joins this conference with other industry leaders from top vision research universities, experts from Intel and Microsoft, optometrists and others.

WHEN:

Wednesday, June 1, 2011 at 4:30 p.m. PT

WHERE:

Pacific University College of Optometry
Jefferson Hall
2221 Pacific Avenue, Forest Grove, Oregon

WHY:

As 3D entertainment continues to mature, the need for research on the 3D environment and the unique challenges it creates to the human visual system is a high priority for the 3D industry. THX supports and promotes this research into the human factors associated with 3D viewing to ensure that the technology is enjoyed by consumers in a comfortable and healthy manner.

About THX Ltd.

From the big screen to your screen, THX ignites your passion for exciting entertainment experiences. Founded by George Lucas and recognized by audiences around the globe, THX is synonymous with the design and certification of world-class cinemas, premium audio systems, HDTVs, and blockbuster movies and games. Products featuring THX technologies defy convention and define quality in their class, whether in the cinema, in the home or on the road. For more information, visit www.thx.com.