Press Releases

New Analog Amplifier and Steerable Line Array Technologies Will Change Next-Generation Audio Product Design

LAS VEGAS, NV. – Jan. 5, 2011 – THX Ltd. today announced an innovative new concept speaker array that will enable the creation of larger or multiple listening sweet spots in a room, providing the highest-quality sound for all listeners even in difficult acoustic environments. The concept prototype being demonstrated at the Consumer Electronics Show in Las Vegas is capable of 96 discrete channels that can be steered dynamically, creating new opportunities for CE manufacturers and content creators.

The result of more than five years of research and development at THX, the concept speaker includes a breakthrough all-analog amplifier and a proprietary steerable line array. The analog amplifier delivers traditional audiophile quality while meeting the modern requirements for the highest energy efficiency. The THX Steerable Line Array technology uses digital signal processing (DSP) to direct multiple beams of sound to any part of the room, providing the best sound wherever you choose to sit. Listeners are no longer confined to a single position with every seat becoming the best seat in the house.

All the sound comes from a long, narrow slot. Even the amplifier has an unusually low profile. These features provide unique design and packaging opportunities. The sound system can be made so unobtrusive that it can disappear, leaving only the music.

“While innovation on the visual display side of home entertainment has been rapid, the audio side has been slower to evolve,” said Laurie Fincham, senior vice president, THX. “Sound is too important to take a backseat. These new technologies will allow more people to hear music at its best wherever they sit.”

THX is committed to collaborating with filmmakers, CE manufacturers, automakers and cinema chains to develop THX Certified products and THX Technologies that simplify and improve the entertainment experience. The components THX are introducing at CES 2011 will create a superior, unified audio experience that exceeds the consumers’ expectations for both performance and design. These groundbreaking technologies will be on display for private demos to media and consumer electronic industry organizations throughout CES 2011 within a private suite at the Renaissance Hotel, next to the LVCC’s South Hall.

About THX Ltd.

From the big screen to your screen, THX ignites your passion for exciting entertainment experiences. Founded by George Lucas and recognized by audiences around the globe, THX is synonymous with the design and certification of world-class cinemas, premium audio systems, HDTVs, and blockbuster movies and games. Products featuring THX defy convention and define quality in their class, whether in the cinema, home or on the road. For more information, visit www.thx.com.