Press Releases

Milpitas, CA Jan. 7, 2010 – Creative Technology Ltd. today announced the PCI-E Creative Sound Blaster® X-Fi® Titanium HD and USB Creative Sound Blaster X-Fi HD, setting the gold standard for PC audio with the first discrete audio card and USB digital audio system to include THX TruStudio PC™ audio technology.

The Sound Blaster X-Fi Titanium HD and Sound Blaster X-Fi HD provide the highest quality audio playback of any sound products we have ever introduced, over a period of time where we have sold more than 400 million Sound Blaster cards, said Steve Erickson, Vice President and General Manager of Audio and Video at Creative.We are thrilled to announce that our newest additions to the Sound Blaster line include THX TruStudio PC audio technology, bringing together two of the most respected names in sound quality to provide an unparalleled audio experience on the PC.

Creative Sound Blaster X-Fi Titanium HD
The Creative Sound Blaster X-Fi Titanium HD is powered by the second-generation Creative X-Fi Xtreme Fidelity audio processor for PCI Express slots. The Creative Sound Blaster X-Fi Titanium HD combines captivating industrial design with audiophile grade Digital to Analog Converters (DACs) and components to produce a 122dB signal-to-noise ratio, the highest SNR ever produced by a Creative sound card. A replaceable Op-amp is also a distinguishing feature allowing users to customize audio output with coloration that is refined to their personal tastes.

Additional product specifications include:

  • RCA Line Out for audio playback up to 122dB, 24-bit/96kHz Digital-to-Analog Converters (DAC)
  • RCA Line Input for recording up to 118dB, 24-bit 96kHZ Analog-to-Digital Converters (ADC)
  • 0.001% Total Harmonic Distortion + Noise (THD+N)
  • Headphone output for audio listening up to 115dB 33 Ohms, and 117dB, 330 Ohms, at 24bit/96kHz
  • Replaceable Op-amps
  • Hardware-accelerated 3D positional audio and EAX® 5.0 effects that provide a truly immersive experience with headphones and speakers
  • Dolby Digital and DTS encoding enables one-step single-cable connection to home entertainment systems
  • TOS-link optical-in/out
  • 1/8” microphone-in
  • 1/8” headphone jack
  • Creative ALchemy™ to restore EAX and surround sound that is otherwise lost in DirectSound game titles running under Windows Vista and Windows 7
  • ASIO recording support with latency as low as one millisecond with minimal CPU load
  • Works with Windows Vista and Windows 7 operating systems

Creative Sound Blaster X-Fi HD
Designed as a high definition USB audio solution for notebooks and desktops, the Creative Sound Blaster X-Fi HD USB digital audio system features audiophile-grade recording and playback. It is the only USB digital audio system that includes an analogue phono input, as well as standard audio inputs, enabling users to effortlessly convert analogue audio from their record albums or cassette tapes into MP3, AAC, FLAC and other digital formats. The systems comes with Media Toolbox, a comprehensive software package, including an advanced noise reduction program that easily remove unwanted clicks, crackles, hums, pops, rumble and other sound imperfections from the tracks after they have been recorded, substantially improving the audio quality for playback.

The Creative Sound Blaster X-Fi HD USB digital audio system also features THX TruStudio PC, bringing the same great audio experience found in live performances, films, and recording studios to laptop and desktop PCs.

Additional product specifications include:

  • RCA Line Out for audio playback up to 114dB, 24-bit/96kHz Digital-to-Analog Converters (DAC)
  • RCA/Phono Line Input for recording up to 108dB, 24-bit 96kHZ Analog-to-Digital Converters
  • TOS-link optical-in/out
  • Gold-plated 1/4” microphone-in
  • Gold-plated 1/4” headphone jack
  • USB-bus powered, no external power supply required
  • Creative ALchemy to restore EAX and surround sound that is otherwise lost in DirectSound game titles running under Windows Vista and Windows 7
  • Works with Windows Vista and Windows 7 operating systems

THX TruStudio PC
THX TruStudio PC is specially designed to bring the same great audio experience found in live performances, films, and recording studios to the PC. THX TruStudio PC provides groundbreaking PC audio technologies, the result of collaborative research and development from Creative and THX. Together, these technologies deliver the fullest audio experience for music, movies and games, while remaining true to the source and intention of the artistes who created it. THX TruStudio PC includes:

THX TruStudio PC Surround
THX TruStudio PC Surround provides immersion control to enhance the natural sense of audio depth and spaciousness by creating virtual surround sound channels. Stereo content or multi-channel content played over stereo speakers and headphones will sound as if it is coming from all sides while voices remain centered in front and original balance and timbre is preserved.

THX TruStudio PC Crystalizer
THX TruStudio PC Crystalizer restores the natural dynamic range that is lost when iTunes and MP3 music get compressed. This makes the music sound as good as the artiste originally intended, and adds an enhanced level of realism for movies and games.

THX TruStudio PC Speaker
THX TruStudio PC Speaker fills in the missing low frequency tones and gives the extra impact for a better entertainment experience. Consumers no longer have to tolerate lack of bass in speakers built into notebook PCs, 2.0 speakers or headphones, as THX TruStudio PC Speaker technology dramatically improves the sound experience without a subwoofer.

THX TruStudio PC Dialog Plus
THX TruStudio PC Dialog Plus enhances the voices in movies for clearer dialogue, allowing the listener to hear the dialogue over the rest of the soundtrack and over ambient noise in the listening environment.

THX TruStudio PC Smart Volume
THX TruStudio PC Smart Volume addresses the problem of abrupt volume level changes during playback and between songs by automatically and continuously measuring volume, and intelligently applying gain and attenuation to compensate for those changes.

Pricing and Availability
The Creative Sound Blaster Titanium HD is priced at $199.99US and is available now. Sound Blaster X-Fi HD is priced at $99.99US and is available XX. For more information about the Sound Blaster X-Fi Titanium HD and the Sound Blaster X-Fi HD, please visit www.creative.com or www.soundblaster.com.

About Creative
Creative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN® MP3 and portable media players. Creative’s innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment – anytime, anywhere.

About THX Ltd.
From the big screen to your screen, THX ignites your passion for exciting entertainment experiences. Recognized by audiences around the globe, THX is synonymous with the design and certification of world-class cinemas, premium audio systems, HDTVs, and blockbuster movies and games. Products featuring THX defy convention and define quality in their class, whether in the cinema, home or on the road.

THX and the THX Logo are trademarks of THX Ltd., which may be registered in some jurisdictions. All rights reserved.