Consumer Electronics Show (CES), Las Vegas, January 7, 2008 - THX Ltd. and Portrait Displays, Inc. have partnered to bring simplicity to HDTV setup and operation. The two companies announced today that they will jointly market their new display technologies—THX® Media Director™ and Portrait Display’s TV Tune—to the content creation and consumer electronics communities. The THX-Portrait Displays collaboration will allow digital media on DVDs, downloads, and broadcast channels to communicate directly with HDTVs, enabling these devices to select the appropriate settings and deliver an optimal playback experience.

The Portrait Displays’ TV Tune, patent pending technology, will play a significant role in the THX Media Director ecosystem, which spans the digital production chain—from the studio to the living room. THX Media Director turns movies, music or video games into “smart content” that can communicate information about AV content directly to home entertainment products. Portrait Display’s TV Tune decodes this information, enabling the HD display to automatically adjust color temperature, brightness, sharpness, aspect ratio and other settings.

"THX Media Director allows filmmakers and other artists, who spend hours perfecting their content in the studio, to communicate exactly how it should look and sound when presented in the home," said Rick Dean, vice president of technology development at THX. "Partnering with Portrait Displays provides a means to communicate Media Director metadata directly to the HDTV, enabling the display to dynamically adjust key video settings specific to the content being played."

Many consumers avoid adjusting their HDTV’s configuration out of fear of making a mistake. By simplifying operation and set-up, THX Media Director and Portrait Displays TV Tune encourage consumers not to fear the remote control. This simplified operation provides them the confidence to maximize the use of their HD components. In addition, THX and Portrait Displays are providing assurance to the creative community that their movies and video games can be accurately presented on HDTV’s in the home.

"High Definition TV Technology has improved tremendously in recent years; however, with THX’s Media Director and Portrait Displays TV Tune combined solution, we are creating a breakthrough in automatic accurate image viewing and customer satisfaction that provides a greatly enhanced HD experience," said Martin Fishman, Executive Vice President of Portrait Displays.

ABOUT PORTRAIT DISPLAYS, INC.
Portrait Displays, Inc. since 1986, is a leading software developer for display technologies including PC’s and Consumer Electronics Televisions platforms. With its world-leading Display Tune® and Pivot® Pro software, Portrait has been pioneering On Screen Display (OSD) management of PC displays as well as software display rotation solutions that provide visual improvement and productivity enhancement applications to display company’s globally. Portrait Displays' software is bundled with displays from leading manufacturers throughout the world. Portrait Displays, Inc., is a private corporation with headquarters in Pleasanton, California, USA; representatives in Europe, Taiwan, China, and Korea.

For more information about Portrait Displays’ technology, visit www.portrait.com or contact sales@portrait.com.

ABOUT THX LTD.
Born out of George Lucas’ vision to improve the movie-going experience, THX is a driving force in cinema, post-production, car audio and home entertainment. THX is dedicated to developing new ways to make the creation, delivery and presentation of entertainment content more efficient, more powerful and more enjoyable. Today, the world’s premier commercial cinemas, post-production studios, car audio systems and home entertainment products incorporate THX technologies and have achieved the coveted THX Certified status. For more information, visit www.thx.com.

THX and the THX Logo are trademarks of THX Ltd., which may be registered in some jurisdictions. All rights reserved.