SAN RAFAEL, Calif., November 28, 2007 - THX Ltd. is gearing up for the debut of a new movie trailer for 20th Century Fox’s much-anticipated animated feature Horton Hears a Who!. Developed in partnership with Fox and Blue Sky Studios, the latest THX trailer features characters based on the beloved Dr. Seuss book, including Horton voiced by Jim Carrey, and the Mayor of Who-Ville voiced by Steve Carell. The trailer will debut in THX Certified Cinemas around the globe beginning this holiday season.

"Horton Hears a Who!, with its emphasis on sight and sound, is a perfect fit for a movie-themed THX trailer," said Ed Rice, director of global marketing at THX. "We are thrilled to partner with 20th Century Fox, Blue Sky Studios and the stars of Horton to produce this trailer. As one of the most anticipated animated features for 2008, we are confident that the film and trailer will appeal to movie-goers of all ages."

Horton Hears a Who! is about an imaginative elephant named Horton who attempts to prove that a tiny speck of dust is actually a microscopic world called Who-ville. Horton is the only character that can hear the inhabitants of Who-ville as they call for help. The filmmakers leveraged this plot to help build the trailer’s theme, playing off of the familiar THX tagline “The Audience is Listening” and THX Deep Note™ audio mark.

"THX trailers have become fan favorites and pop culture icons, known around the world for delivering incredible entertainment experiences," said Jamie Hamilton, executive director of feature film promotions at Fox. "Partnering to develop a THX trailer offers movie-goers a sneak peak at some of the Horton characters and the storyline, while delivering a high impact surround-sound and visual experience that THX fans have grown to love."

THX trailers are designed to showcase the sound and visual performance unique to THX Certified Cinemas. Over the years, THX trailers have been created by some of the world’s renowned animation, visual effects and sound design teams and have featured characters from popular feature films, including Shrek and Donkey from Dreamworks’ Shrek; Wayne and Garth from Wayne’s World; and Fox’s The Simpson’s.

To view other THX trailers or to find a THX Certified Cinema, visit www.thx.com.

ABOUT ‘HORTON HEARS A WHO’
HORTON HEARS A WHO is based on the beloved book, first published in 1954, by Ted Geisel, who wrote under the pen name Dr. Seuss. Seuss books are among the defining works of family literature, have sold over 200 million copies, and have been translated into fifteen languages. The “Horton” series (“Horton Hears a Who,” “Horton Hatches the Egg”) are consistently among the top-selling of all Seuss titles – generation after generation.

HORTON HEARS A WHO is from Twentieth Century Fox Animation’s Blue Sky Studios, whose recent "Ice Age: The Meltdown" grossed $650 million in worldwide theatrical box office.

ABOUT THX LTD.
THX Ltd. was founded by filmmaker George Lucas to improve the way movie audiences experience the sights and sounds of feature films on the silver screen. The goal, then and now, is to continually improve the entertainment experience through strict engineering performance standards, innovative product designs and breakthrough technologies. Leading companies from around the globe count on THX to help them create better, more innovative products and services. For more information, visit www.thx.com.

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