ShoWest 2007, Las Vegas, March 13, 2007 - THX Ltd., the leading provider of technologies, certification programs and quality assurance standards for the entertainment industry, today launched THX Cinema Services, a turnkey solution to support the cinema industry’s transition from film to digital projection systems. Barco, a global leader in digital cinema, has selected THX Cinema Services as a preferred service provider for future installations of its digital projection systems.

With a network of highly trained technicians, THX Cinema Services will focus on the installation, calibration, maintenance and service of D-Cinema equipment, analog projection and audio equipment, as well as training of cinema personnel.

"The promise of D-Cinema is finally upon us," said Jerry Zernicke, director of professional services at THX Ltd. "However, if new D-cinema equipment is not serviced and maintained on a regular basis, the new technology advances will fail to deliver improvements to the cinematic experience. THX Cinema Services provides a complete solution for system integration and maintenance, enabling cinema operators and moviegoers to fully realize the benefits of going digital."

THX Cinema Services addresses the growing need for technical expertise to support North American cinema screens that will make the transition from film to digital. It offers a comprehensive set of service offerings for D-Cinema and analog projection, within both THX Certified and non-Certified venues, including installation, project management and support. Additionally, THX Cinema Services technicians will be trained to work with a variety of cinema equipment manufacturers and technology formats to ensure the highest quality from venue to venue.

"For years, THX has driven innovation in the cinema and beyond, and played a key role in providing superior movie presentation quality and equipment performance," said Scott Freidberg, vice president of digital cinema, North America, Barco. "We welcome the launch of THX Cinema Services and expect this same commitment to excellence and attention to detail from its team of technicians."

For more information about THX Cinema Services, please visit booth #1829 at ShoWest.

ABOUT THX LTD.
Born out of George Lucas’ vision to improve the movie-going experience, THX is a driving force in cinema, post-production, car audio and home entertainment. THX is dedicated to developing new ways to make the creation, delivery and presentation of entertainment content more efficient, more powerful and more enjoyable. Today, the world’s premier commercial cinemas, post-production studios, car audio systems and home entertainment products incorporate THX technologies and have achieved the coveted THX Certified status. For more information, visit www.thx.com.

THX and the THX Logo are trademarks of THX Ltd., which may be registered in some jurisdictions. All rights reserved.