SAN RAFAEL and SOUTH LAKE TAHOE, Calif., February 16, 2005 - Keep your noggins warm this Presidents’ Day weekend with a THX beanie. THX Ltd., the leading provider of technologies, certification programs and quality assurance standards for the entertainment industry, has teamed with the Heavenly Village Cinema in South Lake Tahoe to give away THX-embroidered beanie hats to moviegoers with a valid Heavenly Mountain Resort lift ticket and Heavenly Village Cinema ticket stub.

WHO: THX and the Heavenly Village Cinema
WHAT: Free THX beanie for moviegoers with valid Heavenly Mountain Resort lift ticket. THX beanies are available while supplies last.
WHEN: Presidents’ Day weekend, February 19-21, 2005
WHERE: Heavenly Village Cinema, South Lake Tahoe

The eight-screen Heavenly Village Cinema, which opened this holiday season, is celebrating its distinction of being the region’s first and only all-THX Certified cinema. This means that Tahoe moviegoers are treated to the ultimate cinematic experience, because the entire cinema environment is designed and tested to meet THX specifications for sound and visual excellence. Through the implementation of stringent performance standards for auditorium design, acoustic performance and background noise, the Heavenly Village Cinema delivers the sharpest images and clearest sounds to every seat in the house.

Heavenly Village retailers are also joining the celebration. Cold Stone Creamery and Nestle Tollhouse Café will be offering 10 to 20 percent discounts to all patrons with THX postcards, which will be distributed in the Heavenly Village shopping center.

The Heavenly Village Cinema is located at 1021 Heavenly Village Way. For more information visit www.heavenlyvillagecinema.com.

About THX Ltd. As consumers seek entertainment experiences with greater sensation and sensory immersion, using precision science to invent new technologies has become paramount. THX Ltd. is continually enhancing these consumer experiences by enabling the creation, delivery and presentation of digital content through more efficient, more powerful, and more enjoyable methods. With structured certification programs and innovative technology development, THX is embedding the science of sensation in diverse entertainment venues and influential products. Today, the world’s premier commercial cinemas, post-production studios and home entertainment products incorporate THX technologies and have achieved the coveted THX Certification. The company is headquartered in San Rafael, Calif. Its Digital Works office, offering movie and DVD mastering and post-production services, is based in Burbank, Calif. For more information, visit www.thx.com.