THX TO PROVIDE VERIFICATION SERVICES TO TECHNOLOGY DEVELOPERS
SAN RAFAEL, Calif., February 15, 2005 -
THX Ltd. today launched THX™ Verified, a set of testing and validation services for companies developing applications and processes used in the creation, distribution and playback of entertainment content. As a provider of professional post-production and consumer electronics technologies and services, THX is uniquely positioned in the entertainment industry to offer a verification program that ensures a company’s assertions are objectively validated.
THX has expanded its professional laboratory and research services to integrate THX Verification, and is in the process of evaluating a variety of new digital applications and technologies in both the consumer and professional markets. Companies interested in receiving THX Verified status will be required to have their technologies or processes carefully reviewed through THX testing protocols. THX recently verified Macrovision’s RipGuard DVD™ technology, and determined that RipGuard does not degrade the audio, video or playback experience of standard definition DVDs.
"Providing verification services is a natural extension of the product design and evaluation processes that were created for our THX Certified programs," said Sheau Ng, chief technology officer at THX. "This type of work provides content developers and product manufacturers a means to better evaluate technologies for their use in professional applications, and it offers consumers piece of mind that new technologies will perform as expected."
About THX Ltd.
As consumers seek entertainment experiences with greater sensation and sensory immersion, using precision science to invent new technologies has become paramount. THX Ltd. is continually enhancing these consumer experiences by enabling the creation, delivery and presentation of digital content through more efficient, more powerful, and more enjoyable methods. With structured certification programs and innovative technology development, THX is embedding the science of sensation in diverse entertainment venues and influential products. Today, the world’s premier commercial cinemas, post-production studios and home entertainment products incorporate THX technologies and have achieved the coveted THX Certification. The company is headquartered in San Rafael, Calif. Its Digital Works office, offering movie and DVD mastering and post-production services, is based in Burbank, Calif. For more information, visit www.thx.com.