Today’s entertainment experiences come in many shapes and forms, with blockbuster movies on your mobile phone, broadcast programs streaming on the Web, and 3D TV in the living room. As the sheer number of media devices and delivery formats grow, you can often be overwhelmed with choices. THX Media Director addresses this challenge.

What are the Benefits of THX Media Director?

• Smart Content: THX Media Director communicates content descriptors, in the form of metadata, describing picture size, content type, surround sound encoding and other information to your playback system.
• Simplified Setup: THX Media Director descriptors let your TV and sound system determine the correct playback settings, alleviating remote control confusion.
• Maximize Features: Allows you to get the most out of your product’s signature playback features and settings.
• Artistic Intent: Provides piece of mind that the artistic look and feel will be represented on playback.
• 3DTV: Describes 3D content type, enabling your TV and sound system to select specific 2D and 3D Modes and features automatically.

How THX Media Director works

Content Creation

From capture to post-production THX Media Director metadata describes specific creative and technical characteristics of audio and video content.

Distribution

THX Media Director metadata is associated with each program and is distributed with the content.

Playback

THX Media Director enabled devices, such as Blu-ray players, AV receivers, and 3D TVs, act upon the metadata to automatically select appropriate playback settings.