Inside ‘THX Media Director’

THX Media Director™ Takes Flight on Upcoming Red Tails Blu-ray & DVD

According to video commentary on the Red Tails website bringing the true life story of the Tuskegee Airmen to film was a project that brewed in George Lucas’ mind for nearly 20 years. In order to pay due diligence to the Tuskegee Airmen—their struggles and victories—the development of this film required respect, truthfulness and absolute attention to detail.

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THX MEDIA DIRECTOR™ BECOMES MORE READILY AVAILABLE TO CONSUMERS WITH UPCOMING LUCASFILM AND TWENTIETH CENTURY FOX TITLE, RED TAILS ON BLU-RAY™, DVD

Additional Partnerships with Industry’s Top Quality Assurance Facilities Broaden Accessibility of THX Media Director Titles for Artistically Accurate, Shockingly Simple, High-Quality Home Entertainment

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Star Wars Complete Saga Becomes First THX Media Director Enabled Blu-ray

Imagine this: You unwrap a shiny new copy of your favorite Star Wars movie (doesn’t matter which one, we won’t judge). You place the disc in your Blu-ray player, and in moments the player, your receiver, and your television all subtly adjust to correctly configure their various settings, allowing you to just sit back and enjoy the movie.

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THX Media Director at CEDIA 2011

At CEDIA 2011, THX is unveiling support from leading semiconductor chip companies that are critical to expanding the THX Media Director™ foundation as this will enable CE device manufacturers to easily implement THX Media Director functionality into devices that utilize these components, such as Blu-ray players, AV receivers, displays (2D/3D) and projectors.

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THX® EXPANDS MEDIA DIRECTOR™ ECOSYSTEM WITH COLLABORATION FROM LEADING SEMICONDUCTOR CHIP COMPANIES

INDIANAPOLIS (CEDIA 2011 – Booth # 1543), September 8, 2011—THX Ltd. today announced that Analog Devices, Sigma Designs, Silicon Image and Quantum Data, are providing industry-leading silicon solutions and HDMI protocol testing platform support that now make it easier for CE manufacturers to implement THX Media Director™ into Blu-ray players, AV receivers, TVs and projectors. THX’s unique technology transforms movies, music and other digital media into metadata or “smart content” that enables A/V components to auto-select the most appropriate audio and video playback settings, preserving the content creator’s artistic intent.

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THX Media Director at CES 2011

At CES 2011, THX will unveil an ecosystem of CE manufacturers and content distributors who have all pledged support for THX Media Director. This collection of THX partners, which includes LG Electronics, Onkyo, JVC, Epson and Sonic Solutions, share a common goal of delivering unsurpassed quality and ease-of-use.

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