LAS VEGAS (NAB 2012 – SL14407) – April 16, 2012 – THX Ltd. today announced a new component to its THX cineSpace™ Color Management Suite, the de facto standard in film and television post-production for achieving color accuracy and consistency through display calibration and profiling. THX cineCube™ HD is specifically designed to emulate the ITU-Rec. 709 (HD video color standard) color space for facilities specializing in television commercials, music videos, corporate videos and television programs.

The THX cineSpace toolset is used by production companies, post facilities, animation studios, VFX companies, game developers, DI facilities and others to produce and render near-perfect representations of how images will appear in final form. It is a cost-effective way to implement precision color management at every stage of content production, post-production and delivery. With specific requirements from creative artists about the way color is displayed, color matching is a lengthy, iterative cycle in post-production. THX cineSpace cuts down on these cycles by removing the guesswork when dealing with film images and producing accurate image representations which can be viewed and manipulated on a digital workstation monitor or projector.

The new THX cineSpace module, cineCube HD, offers all the functionality needed to calibrate and profile displays of any type – projectors, plasmas and LCDs so artists can color grade material confidently, knowing that what they see in the suite will be duplicated in the target viewing environment. cineCube HD licenses include the full version of cineProfiler™, a THX cineSpace component that optimizes and profiles output devices and creates accurate profiles for all viewing equipment including CRT, LCD screens, plasma displays, digital projectors and broadcast monitors.

“THX cineSpace technology has brought a new level of confidence to monitoring at our facility with its high-precision color management toolset. Managing color with THX cineSpace across all of our finish and color suites provides quality assurance for our customers and increased workflow efficiency,” said Mark Pruett, owner of Nashville’s Storyville Post.  “The introduction of an affordable, simplified solution that offers the same quality as THX cineSpace is exciting.  cineCube HD makes THX cineSpace technology more cost-effective to boutique operations like ours – facilities that may have a narrower range of color management concerns, but still require the same precision and results that the original THX cineSpace software provides.”


THX at NAB 2012:

THX will be showcasing its new cineCube HD application and the full suite of THX cineSpace color management solutions at NAB booth #SL14407. In addition, THX will be demonstrating THX Media DirectorTM and highlighting its latest partners.

cineCube HD is available today through THX cineSpace resellers for $1,895 (one seat node).

About THX:

From the big screen to your screen, THX ignites your passion for exciting entertainment experiences. Founded by George Lucas and recognized by audiences around the globe, THX is synonymous with the design and certification of world-class cinemas, premium audio systems, 3D HDTVs and blockbuster movies. Products featuring THX technologies defy convention and define quality in their class, whether in the cinema, in the home or on the road.

THX’s new Room Certification will comprise a set of standards for critical viewing room layouts of all sizes, including specifications for lighting systems selection and placement, wall coverings and equipment. The service will ensure that facilities are able to provide the best possible 2D and 3D viewing environments for creatives making critical color and image decisions for motion pictures, TV and commercials. Creative intent will be maintained as projects are transferred between different studio locations.

“The goal of THX’s new Room Certification is to provide post-production facility operators a way to differentiate their services. Projects will be truly portable, as clients will be able to hire the best creative talent for the job and be assured that the viewing environment is entirely consistent as the project moves through its various phases,” said Jerry Zernicke, director, Professional Services, THX. “We will be working directly with architects and designers throughout the facility setup process to ensure that every room detail is held to THX performance standards so clients will be able to offer absolute quality assurance to content producers.”

THX will be exhibiting at IBC and executives will be at the THX booth, located at Hall 7, Stand 7.K01.

For the latest THX Media Director and THX cineSpace technology announcements, please visit THX Media Director Momentum Release 9/8/11 and THX cineSpace Updates Release 9/9/2011.

About THX Ltd.

From the big screen to your screen, THX ignites your passion for exciting entertainment experiences. Founded by George Lucas and recognized by audiences around the globe, THX is synonymous with the design and certification of world-class cinemas, premium audio systems, HDTVs, and blockbuster movies and games. Products featuring THX defy convention and define quality in their class, whether in the cinema, home or on the road.

AMSTERDAM (IBC 2011 – Hall 7, Stand 7.K01), September 9, 2011—THX Ltd. today announced enhancements to its popular THX cineSpaceTM color management software, the de facto standard in film and television post-production for image color accuracy and consistency, with support for 64-bit operating systems on Windows, Mac and Linux platforms, in addition to 64-bit support in cinePlugin versions for Adobe Photoshop™, Apple Shake™, Eyeon Fusion™, Nucoda Film Master™ and Nuke™.

The plugins are tightly integrated into the workflow and functionality of the associated systems and enable highly efficient display calibration and LUT selection. The latest THX cineSpace offerings also add support for the new X-Rite i1 Display Pro colorimeter and the Datacolor Spyder line of colorimeters, providing facilities with more choices in terms of price, quality, accuracy and functionality for display calibration devices.

THX cineSpace products are used in major post-production, visual effects and animation facilities worldwide to calibrate monitors and projection systems, and establish an end-to-end color pipeline. It ensures that visual artists are able to see how an image will appear in a wide range of target environments, including film projection, digital cinemas, plasma monitors and LCD consumer displays. The THX cineSpace product line includes software programs optimized for use in animation and visual effects workstations as well as products for use in Digital Intermediate and mastering facilities.

“The combination of our new color science tools, THX Media DirectorTM and critical viewing Room Certification are key components in our initiative to help post houses optimize workflow and ensure that artists are working in room environments that support their best creative efforts,” said Rick Dean, senior vice president, THX Ltd. “THX cineSpace is one of the most advanced and flexible color management systems on the market and is used by leading facilities all over the world.”

THX cineSpace Customer Examples

As one of the oldest and most well-respected effects facilities in the world, Tippett Studio, produces highly complex animation and visual effects sequences for major feature films ranging from fantasies, such as Harry Potter and the Deathly Hallows Part 2 and The Smurfs, to dramatic productions, like the upcoming film, Hemmingway and Gelhorn.

“Realism is key to producing compelling effects sequences. It’s absolutely critical that our artists know that what they see on their workstations translates well and tells the story properly when it makes it to the big screen, and then later to the home environment. It’s a non-trivial technical challenge and a requirement for success,” explained Page Frakes, color pipeline supervisor for Tippett Studio. “The THX cineSpace color management software gives us the tools we need to calibrate our displays accurately and also emulate virtually any target viewing environment, from 2D and 3D digital cinema to LCD flat screens used in the home.”

NYC-based Nice Shoes is a full service, artist-driven design, animation, visual effects and color grading studio specializing in high-end commercials, web content, film, TV and music videos. Nice Shoes grades and finishes commercials for brands, such as Adidas, Cartoon Network, Coca-Cola, Ford and Google. Its work is seen in digital signage, on movie theater screens and in hundreds of millions of homes.

“The market for post services in New York is extremely competitive and one of the ways Nice Shoes has maintained its edge is by adopting THX cineSpace. It’s our standard color management tool,” said Chris Ryan, partner, colorist and head of technical operations, Nice Shoes. “THX cineSpace makes it easy for us to emulate every possible viewing environment and we depend on the precision of its 65-point LUTs to ensure our clients that they are reviewing work on the most accurately calibrated displays possible.”

MTI Film provides a complete range of post-production services for film restoration and television, such as the new Sarah Michelle Gellar show, “Ringer” and the TNT series, “Rizzoli and Isles.” The Hollywood facility was built from scratch in late 2010 and utilizes the best technologies currently available, such as Avid editing systems, dailies processing by Control Dailies, Convey and Nucoda Film Master.

“It’s a time-critical business with tight deadlines and hectic schedules. We know that our deliverables will be seen in millions of homes with every possible type of display technology—from high end projection systems to old CRT-based TVs,” said Larry Chernoff, CEO, MTI Films. “We have been using the THX cineSpace color management system extensively since we started the business. THX cineSpace supports the quality, efficiency and flexibility we need for our color pipeline; it’s essential to our workflow.”

With continued investment in THX cineSpace, the growth of its THX Media Director ecosystem and forthcoming critical viewing Room Certification services, THX is providing the tools and expertise to preserve artistic intent and produce an exceptional consumer entertainment experience.

THX is exhibiting its new THX cineSpace color management software at IBC this week, located at Hall 7, Stand 7.K01. For the latest THX Media Director technology and new critical viewing Room Certification announcements, please visit THX Media Director Momentum Release 9/8/11 and THX New Room Certification Release 9/9/11.

If you are interested in evaluating THX cineSpace products, please contact cinesupport@thx.com

About THX Ltd.

From the big screen to your screen, THX ignites your passion for exciting entertainment experiences. Founded by George Lucas and recognized by audiences around the globe, THX is synonymous with the design and certification of world-class cinemas, premium audio systems, HDTVs, and blockbuster movies and games. Products featuring THX defy convention and define quality in their class, whether in the cinema, home or on the road.