TIMING:

April 23 – May 25, 2012 (the “Contest Period”)

Round 1:
The entry period of the “Where in the World is Tex?” contest (the “Contest”) begins on or about 11 AM PT on Monday, April 23, 2012 and ends at 7 PM PT on May 13, 2012 (the “Entry Period Round 1”).

Round 2:
The selection period of the Contest begins on or about 11 AM PT on May 14, 2012 and ends at 4 PM PT on May 14, 2012 (the “Selection Period Round 2”).

Round 3:
The voting period of the Contest begins on or about 5 PM PT on May 14, 2012 and ends at 4 PM PT on May 25, 2012 (the “Voting Period Round 3”).

Winners Announced:
All winners will be announced online at THX’s website at www.thx.com and THX’s Facebook page at www.facebook.com/thxltd on or about 5PM PT on May 25, 2012.

HOW TO ENTER:

ENTRY PERIOD ROUND 1 – April 23, 2012 through May 13, 2012
During the Entry Period Round 1, participants are invited to submit photos for the following Categories:

1. Category 1: A photo that contains an instance, or instances of the THX “Tex” Doll inside any THX Certified Cinema of their choice.
2. Category 2: A photo that contains an instance, or instances of the THX “Tex” Doll in front of any THX Certified Cinema of their choice.
3. Category 3: A photo that contains an instance, or instances of the THX “Tex” Doll near a recognizable landmark in a city that contains one or more THX Certified Cinemas.

In order to qualify, all photos must be posted to the “Where in the World is Tex?” Photo Contest App, found on the THX Facebook Page. All Photos must contain a descriptive caption with the name and location of the cinema for Categories 1 and 2, or for Category 3, the city and the country where the photo was taken.

* There is no limit to how many photos an individual participant may submit for each Category.
*Image Requirements: All photos must include a clear instance of the THX Tex Doll to qualify.
*Images deemed to be illegal or obscene, defamatory or offensive to a general audience or to THX, or the THX brand will be disqualified and removed, at the sole discretion of THX.

FINALISTS:

SELECTION PERIOD ROUND 2 – May 14, 2012
During the Selection Period Round 2, five (5) finalists will be selected for each submission Category by Sponsor in its sole discretion based on a combination of the following criteria: 1) uniqueness, 2) creativity, 3) clarity, 4) placement of THX Tex Doll in relation to THX Certified Cinema’s signage and/or recognizable landmark.

*All photos must meet the minimum requirements to be considered during the selection period.

Once the five (5) finalists are selected for each Category, those finalists will be posted to the “Where in the World is Tex?” Photo Contest App, found on the THX Facebook Page. Finalists will be posted on or about 5pm on May 14, 2012.

FAN VOTES:

VOTING PERIOD ROUND 3 – May 14-25, 2012
During the Voting Period Round 3, fans are invited to vote on their favorite finalist photos for each Category.

HOW TO WIN:

The photo that receives the most votes in each Category will win the prize for that Category. In the event of a tie, Sponsor reserves the right to select a winner based on a combination of the following tie-breaking criteria: 1) uniqueness, 2) creativity, 3) clarity, 4) placement of THX Tex Doll in relation to THX Certified Cinema’s signage and/or recognizable landmark.

THE FOLLOWING PRIZES WILL BE AWARDED:

• Category 1:
  The winner will receive a fifty US dollar (USD $50) Gift Certificate to a THX Certified Cinema of their choice. The winner will also receive one (1) THX “Gift Bag,” containing one (1) THX Hat, one (1) THX Messenger Bag, one (1) THX Vintage T-shirt, and one (1) THX Water Bottle, worth an approximate total value of one hundred US dollars (USD $100).
• Category 2:
  The winner will receive a one hundred US dollar (USD $100) Gift Certificate to a THX Certified Cinema of their choice. The winner will also receive one (1) THX “Gift Bag,” containing one (1) copy of the Star Wars: The Complete Saga Blu-ray Box Set, one (1)THX Hat, one (1) THX Messenger Bag, one (1) THX Vintage T-shirt, and one (1) THX Water Bottle, worth an approximate total value of one hundred US dollars (USD $200).
• Category 3:
  The winner will receive two (2) movie tickets to a THX Certified Cinema of their choice, every month for one (1) year, worth an approximate total value of four hundred US dollars (USD $400). The winner will also receive two (2) THX “Gift Bags,” each containing one (1) THX Baseball Hat, one (1) THX Messenger Bag, one (1) THX Vintage T-shirt, and one (1) THX Water Bottle, worth an approximate total value of one hundred US dollars (USD $100).

ELIGIBILITY:

Participation in the Contest is open to legal residents of the following United States: California, Illinois, Indiana, Kansas, Massachusetts, Maryland, Michigan, Missouri, New Jersey, Nevada, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, Texas, Virginia, Washington, Washington DC and Wisconsin. Participation in the Contest is also open to legal residents of the following countries: Australia, Austria, Belgium, Brazil, Czech Republic, Denmark, France, Germany, Iceland, Indonesia, Italy, Japan, Korea, Malaysia, Malta, Mexico, Netherlands, Norway, Philippines, Poland, Portugal, Singapore, Spain, Sweden, Switzerland, Taiwan, and the United Kingdom. All participants must be at least 18 years or older at time of entry and have internet access. Employees of THX Ltd. or its affiliates and subsidiaries, participating advertising and promotion agencies, prize suppliers and partners, and members of their immediate family and/or those living in the same household of each, are not eligible.

HOW TO GET A THX TEX DOLL:

Participants may visit the following THX Certified Cinemas starting April 23, 2012 until May 13, 2012 to receive a free THX Tex Doll:
Participating THX Certified domestic theaters:

• Airport 12 Cinema – Santa Rosa, CA
• Commodore Theater – Portsmouth, VA
• Cornelius Cinemas – Cornelius, OR
• Grauman’s Chinese Theatre – Hollywood, CA
• Lemoore Stadium Cinemas – Lemoore, CA
• Park Cinemas – Paso Robles, CA
• Roxy 14 Cinema – Santa Rosa, CA

Participating THX Certified international theaters:

• Apollon Struer – Struer, Denmark
• Arcaplex Spijkenisse – Spijkenisse, Netherlands
• Cathay Cineplexes – (5 locations), Singapore
• Cinema 21 – (Multiple Locations) Jakarta, Indonesia
• Cinema City Kinepolis – Poznan, Poland
• Cinema City Krewetka – Gdansk, Poland
• EM- Filmtheaterbetriebe Mertz – (3 locations) Stuttgart, Germany
• Kinematograph Film – München, Germany
• Sterling Cineplex – Maharashtra, India

If participants are not able to visit one of the above listed THX Certified Cinemas, or the THX Certified Cinema has run out of THX Tex Dolls, THX Tex Dolls may also be obtained free of charge by visiting the THX Online Store between April 23, 2012 through May 13, 2012. (Please allow enough time for shipping.)

*THX Tex Dolls are only available while supplies last.

CONDITIONS OF ENTRY:

Entrants must meet the eligibility criteria and enter in the manner described above. By participating, entrants agree to these Official Rules and Regulations and the decisions of the Sponsor which shall be final and binding in all respects. ANY VIOLATION OF THESE OFFICIAL RULES AND REGULATIONS BY ANY WINNER (AT SPONSOR’S SOLE DISCRETION) WILL RESULT IN SUCH WINNER’S DISQUALIFICATION AS WINNER OF THE CONTEST AND ALL PRIVILEGES AS WINNER WILL BE IMMEDIATELY TERMINATED. Entries that fail to comply with these Official Rules and Regulations shall be disqualified. Sponsor is not responsible for incorrect or inaccurate transcription of entry information, or for any human error, technical malfunctions, lost or delayed data transmission, omission, interruption, deletion, defect, line failures of any telephone network, computer equipment, software, inability to access any Web site or online service, or any other error or malfunction, or late, lost, misdirected, invalid, incomplete or illegible entries, including without limitation any injury or damage to entrant’s or any other person’s computer resulting from any cause, including without limitation on downloading any materials related to the Contest or Sponsor. All entries become the property of Sponsor and will not be acknowledged or returned. The Winner will be required to complete, sign by witness of notary, and return an affidavit of eligibility and liability release.

CONDITIONS OF PARTICIPATION:

All applicable federal/state/local laws and regulations apply. By entering, participants agree to release and hold harmless Sponsor, Facebook, Inc., and the parents, subsidiaries and affiliated entities, directors, officers, employees, attorneys, agents, and representatives of Sponsor and/or Facebook, Inc., from any damage, injury, death, loss, claim, action, demand, infringement of any intellectual property rights, or any other liability that may arise from their entry, acceptance and/or use of any prize or their participation in this Contest, or from any misuse or, malfunction of any prize awarded. Sponsor has the sole and binding right to decide all matters and disputes arising from the Contest and its determination shall be final and binding on all entrants. The value of the prize may be taxable as income. Winner is required to comply with any and all applicable federal, state and local taxes that become due with respect to the prize. By participating, entrants agree to be bound by these Official Rules and Regulations and waive any and all rights to claim ambiguity or error in these Official Rules and Regulations or in the Contest itself. Acceptance of prize constitutes consent to use winner’s name, photograph, voice, statements made by or attributed to winner, and likeness for editorial, advertising, publicity, and legitimate business purposes (including but not limited to print, broadcast, and internet), without compensation, except where prohibited. Sponsor reserves the right at its sole discretion to disqualify any individual it finds to be tampering with the entry process or the operation of the Contest; to be acting in violation of the Official Rules and Regulations; or to be acting in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person. All questions, comments or complaints regarding the Contest should be directed to Sponsor.

NOTIFICATION:

Sponsor shall notify winner by email within three (3) business days after selection. All potential winners must complete and return an Affidavit of Eligibility and Prize Acceptance Form, including tax reporting information for US winners, within five (5) days of notification. If after a reasonable number of attempts contact has not been made, or if any prize notification is returned as undeliverable, or if a potential winner fails to return the required documents in a timely manner, prize will be forfeited and an alternate winner will be randomly selected from the remaining entries. In case of a dispute related to the identity of an entry, the entry will be deemed made by the authorized account holder of the username which made the entry. The “authorized account holder” is that person or entity who is assigned the username. Potential winners may be required to provide credible evidence to prove that the potential winner is an “authorized account holder” of the account associated with the winning entry.

FULFILLMENT:

Prizes will be delivered to the Winners in 4-6 weeks.

LIMITATIONS:

Sponsor reserves the right to clarify or correct any typographical, printing, computer programming, calculation, or operating errors associated with the Contest at any time, including during the Contest Period. Sponsor has the right to cancel, terminate or modify this Contest if it cannot be completed as planned due to computer virus, bugs, tampering, unauthorized intervention, technical failures, or other conditions that impair the functioning of the Contest as intended by Sponsor, in Sponsor’s sole discretion, and to select winner from eligible and salvageable entries received on or before the termination date. Sponsor is not responsible for any failure to contact entrants, whether due to technical or human error. Sponsor is not responsible for any delay in shipping or delivery of the prize. Sponsor is not responsible for any installation, maintenance, or repair costs associated with the Winner’s use of the prize.

CAUTION:

ANY ATTEMPT TO DAMAGE THE SITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST MAY CONSTITUTE A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK REMEDIES AND DAMAGES FROM ANY SUCH ENTRANTS TO THE FULLEST EXTENT PERMITTED BY LAW, INCLUDING CRIMINAL PROSECUTION.

SPONSOR:

The Sponsor of the Contest is THX Ltd., 1600 Los Gamos Dr., Ste 130, San Rafael, CA 94903. This promotion is in no way sponsored, endorsed or administered by, or associated with Facebook, Inc.

PRIVACY:

Sponsor will be collecting personal data about entrants in accordance with its privacy policy. Please review Sponsor’s privacy policy at www.thx.com. By participating in the Contest, you agree to Sponsor collecting and using your personal information and you acknowledge you have read Sponsor’s privacy policy. By entering in the Contest, you understand that you are providing your information to THX Ltd. and not to Facebook, Inc.

CHOICE OF LAW:

Except where prohibited by law, all entrants agree that any disputes, claims and causes of action, or any issues regarding the construction, validity, and interpretation or enforceability of these Official Rules and Regulations, or the rights and obligations of entrants and Sponsor, shall be governed by and construed in accordance with the laws of the State of California in the United States, without regard to conflict of law principles. The invalidity or unenforceability of any provision of these Official Rules and Regulations shall not affect any other provision so long as the general intent of these Official Rules and Regulations remains in effect.

WHAT:

The THX “Where in the World is Tex?” online photo contest is open to consumers living in a country that contains a THX Certified Cinema. Through global partnerships with multiple THX Certified Cinemas, fans are asked to capture the most interesting and unique photo of Tex at local THX Certified Cinemas or near a well-known city landmark where THX Certified Cinemas exist. For complete rules on the THX online photo contest, please visit: Official Rules and Regulations.

HOW:

Entering the online contest is simple. Pick up a free Tex doll at participating THX Certified Cinemas from April 23 – May 13 or by contacting the THX Store and make it the subject of a unique and creative photo. The contest consists of three photo categories: 1) Photos of Tex inside a THX Certified Cinema, 2) Photos of Tex outside a THX Certified Cinema, and 3) Photos of Tex near a recognizable city landmark. Contestants should submit the best image(s) to the “Where in the World is Tex?” Photo Contest App, found on the THX Facebook Page. THX will select five finalists from each of the three categories on Sunday, May 13, 2012. Images will be judged based on uniqueness, creativity, clarity and placement of Tex relative to THX Certified Cinema signage, or the landmark. Between May 14 and May 25, 2012, Facebook fans will vote by number of “Likes” for one of the five finalists within each of the three contest categories to select the winner.

WHY:

THX will award prizes to the winners in each category. The winner of Category 3 will receive one year’s worth of movie tickets (24 tickets in total) to the THX Certified Cinema nearest them. Prizes for the winner of each category include:

• Category 1 (Tex inside a THX Certified Cinema) – One $50.00 gift certificate to a THX Certified Cinema along with a THX gift bag containing a THX branded hat, messenger bag, vintage t-shirt and water bottle
• Category 2 (Tex outside a THX Certified Cinema) – One $100.00 gift certificate to a THX Certified Cinema along with one copy of the Star Wars: The Complete Saga Blu-ray Box Set and a THX gift bag containing a THX branded hat, messenger bag, vintage t-shirt and water bottle
• Category 3 (Tex near a recognizable city landmark) – One year’s worth of movie tickets to a THX Certified Cinema along with two THX gift bags containing a THX branded hat, messenger bag, vintage t-shirt and water bottle in each bag

WHO:

Any consumer, THX fan or movie fanatic living in a country that contains a THX Certified Cinema.

WHEN:

The THX online photo contest runs from April 23 – May 25, 2012:

• Entry period – Begins at 11 a.m. Pacific Time (PT) on Monday, April 23 and ends at 7 p.m. PT on Sunday, May 13, 2012
• Selection period – On May 14, THX will select five photos from each of the three categories (15 finalist photos total)
• Fan voting – Between May 14 at 5 p.m. PT, and May 25, 2012 at 4 p.m. PT, fans are encouraged to vote for their favorite finalists by “liking” their photo. The person whose one photo within each category receives the most “likes” will win the prize in that category

WHERE:

Participants can visit any of the following THX Certified Cinemas from April 23 –May 13, 2012 to receive a free THX Tex Doll to use in the contest (while supplies last). Contestants may also visit the THX Store to obtain one free of charge (while supplies last).

Participating THX Certified domestic theaters:

• Airport 12 Cinema – Santa Rosa, CA
• Commodore Theater – Portsmouth, VA
• Cornelius Cinemas – Cornelius, OR
• Grauman’s Chinese Theatre – Hollywood, CA
• Lemoore Stadium Cinemas – Lemoore, CA
• Park Cinemas – Paso Robles, CA
• Roxy 14 Cinema – Santa Rosa, CA

Participating THX Certified international theaters:

• Apollon Struer – Struer, Denmark
• Arcaplex Spijkenisse – Spijkenisse, Netherlands
• Cathay Cineplexes – (5 locations), Singapore
• Cinema 21 – (Multiple Locations) Jakarta, Indonesia
• Cinema City Kinepolis – Poznan, Poland
• Cinema City Krewetka – Gdansk, Poland
• EM- Filmtheaterbetriebe Mertz – (3 locations) Stuttgart, Germany
• Kinematograph Film – München, Germany
• Sterling Cineplex – Maharashtra, India

About THX Cinema Certification

The best cinemas in the world are THX Certified. THX Cinema Certification program sets unique standards and specifications for theaters in order to bring the director’s intent to the consumer. Through meeting various THX exacting standards for architectural design, acoustics, sound isolation and audio/visual excellence, THX Certified Cinemas deliver movies the way they were intended to be seen and heard with the highest level of audio and image performance. With approximately 1,200 THX Certified Cinemas worldwide, consumers can experience the ultimate entertainment experience by finding one closest to them: http://www.thx.com/consumer/movies/find-a-thx-certified-cinema/

About THX Ltd.

From the big screen to your screen, THX ignites your passion for exciting entertainment experiences. Founded by George Lucas and recognized by audiences around the globe, THX is synonymous with the design and certification of world-class cinemas, premium audio systems, HDTVs, and blockbuster movies and games. Products featuring THX technologies defy convention and define quality in their class, whether in the cinema, in the home or on the road.