CEDIA 2012 is behind us, but those who were fortunate enough to be there had the opportunity to see some cool stuff:

• The “Integra Theater” provided visitors an enveloping experience of 11.1 audio;
• The Sony booth wowed viewers with the insane clarity of their new 4K display; and
• If you had the extra time, you could have swung by the Interactive Sports Technologies booth to play a few holes of virtual golf.

We love CEDIA as it’s always full of THX fans eager to share their experiences with our brand. This year THX staff was scattered throughout partner booths helping educate visitors about some fantastic new THX Certified products, including the new Epson line of THX Certified projectors, Acurus’ new 7-channel Ultra2 amplifier, and JVC’s new line of reference and consumer projectors. We were also thrilled to talk to show attendees about our THX CEDIA Sweep promotion, hand out THX Audiophile and Videophile T-shirts to those that participated, and even film a few of their responses. Sometimes we got more than we bargained for – take a look at our CEDIA 2012 video to hear from a variety of THX followers and die-hard fans as they share their THX story or do their best imitation of famous THX sounds.

To all those who didn’t get to see at CEDIA and capture on film, we invite you to please post your anecdotes, experiences and best imitations of Deep Note or Moo Can on our Facebook page or send us a message at web@thx.com.

BERLIN, Sep 04, 2012 (BUSINESS WIRE) - THX Ltd. today announced its partnership with Sontia® – the company that introduced the groundbreaking audiophile-grade Stable Phase audio Technology family (SPT) – to bring spectacular audio performance to consumers at all price points and across a more comprehensive set of audio and speaker products than what exists today. The companies will collaborate to deliver innovative sound processing technology that enhances audio performance as well as reduces development and production costs for consumer electronics manufacturers.

Due to the explosion of media across different platforms, there are many types of new speakers available today. Based on consumer interest and demand, manufacturers have been looking for a way to improve sound quality in small, thin speakers used in the majority of today’s portable devices – and at the same time, keep production costs in check. Sontia and THX are bringing an innovative solution to market with interest to date from home theater, tablet, auto and speaker companies.

“THX has proved to be a trusted brand, known for providing the ultimate benchmark and quality standards to deliver best-in-class entertainment,” said Chris Vernon, CEO, Sontia. “With its thought-leadership and deep subject matter knowledge of quality sound, THX will help to ensure that these collaborative products deliver the maximum level of performance possible and the overall experience consumers expect from the THX brand.”

Sontia and THX will work together to carefully analyze products and evaluate their capabilities, leveraging both Sontia’s critical testing lab and THX’s regime of precision tests. The goal of a two-layer testing approach is to provide the optimal audio performance relative to individual products.

“We are committed to working with our industry partners to ensure that any products and technologies that we help develop or certify define quality in their class,” said Matt Chrispen, director, business development, THX Ltd. “Our partnership with Sontia represents a particularly innovative expression of this commitment. Together, we will offer improved audio performance across a variety of consumer electronic products where small speakers could be enhanced with this technology – from smart phones, to headphones, to sound bars and other smaller-sized speakers.”

About Sontia:

Sontia is a provider of innovative linear-phase ‘pre-correction’ sound technology for incorporation into third party audio products. It is headquartered in the UK, with offices in Sheffield, and local offices in China, Korea and Japan. It is privately funded with international investors, including former ARM Chairman, Sir Robin Saxby, and one of the world’s most successful serial technology entrepreneurs, Dr. Hermann Hauser.

About THX:

From the big screen to your screen, THX ignites your passion for exciting entertainment experiences. Founded by George Lucas and recognized by audiences around the globe, THX is synonymous with the design and certification of world-class cinemas, premium audio systems, 3D HDTVs and blockbuster movies. Products featuring THX technologies defy convention and define quality in their class, whether in the cinema, in the home or on the road.

THX CE Certification Overview from THX Ltd. on Vimeo.

Over the past 30 years, THX has certified thousands of movie theaters, post-production facilities, sound mixing rooms, consumer electronic devices, DVD/Blu-ray titles and games.
It is this level of involvement within the content community and commitment to genuine reproduction that makes THX an expert in translating artistic intent to audiences worldwide. THX Certification is an assurance to consumers of uncompromised quality, best-in-class performance and consistency. Blending art, technology and the ever-changing challenges of a real-world viewing environment, THX and its partners continue to deliver a transcending experience just as the creator intended.