This week in Washington D.C., Lincoln is unveiling its 2011 Lincoln MKX crossover SUV, featuring the THX II Certified Audio system. This latest THX system puts competitors to shame with exclusive technology, pristine THX sound quality and incredible value for car buyers—only $995, a fraction of the price of other automakers.

What’s under the hood? 600 watts and 14 speakers, including an 8-inch subwoofer system and 12-channel DSP controlled amplifier. THX also developed an ingenious way to distribute sound around the vehicle cabin. Since most car speakers are inserted in doors near your feet, a THX Slot Speaker on the MKX dashboard helps raise the soundstage to ear level, and creates the ambience of a home theater.

But, what about surround sound? Can’t you only get true 5.1 from a few hard-to-find DVD-Audio titles? Not anymore. Through a partnership with DTS, the THX II Certified Audio system in the 2011 Lincoln MKX lets audiophiles rock-out with 5.1 surround sound from hundreds of radio stations, including many HD Radio™ broadcasts.

The THX system in the Lincoln MKX also features more ways to get your favorite music in the car. HD Radio delivers more than 1,000 subscription-free stations, Sirius gives you 130 digital channels, CDs deliver uncompressed music that mirrors the recording studio, USB-connectivity and Bluetooth brings your MP3 player’s digital music library to life. All of these music sources can be accessible using the new MyLincoln Touch™ interface.

And, only Lincoln features a “THX Demo Button,” giving driver and passengers the legendary THX Deep Note™ “OoommMMM” cinematic sound—anytime, anywhere. We’re not kidding. We actually put a THX Deep Note button in the Lincoln. Hit play. We dare you.

Click here to learn more about the THX II Certified Audio system features in the 2011 Lincoln MKX.

Featuring covers of rock classics, such as “Major Tom,” “Burnin’ for You,” and “Twilight Zone,” Lincoln’s iconic TV ads rocked the airwaves last fall. They also introduced us to several rising stars in the music industry— Shiny Toy Guns, Sia and CSS. Anyone who heard these musicians, had to download their tracks.

Now you can vote for the next artist to be featured on Lincoln’s newest TV commercial. Go to Lincoln.com/music to learn more about the five nominees and cast your vote.

And, be sure to download the original 2010 Lincoln cover tracks to enjoy on your THX® II Certified Audio system in Lincoln vehicles.

Automakers haven’t always been known as technology visionaries. But, times they are a changing. At this year’s CES, Ford unveiled MyLincoln Touch, a new user interface and connectivity system that eliminates traditional dials and buttons in favor of “mobile phone” style touch screen controls. Powered by SYNC, MyLincoln Touch aims to streamline in-cabin controls for entertainment, air conditioning, navigation and much more.

MyLincoln Touch represents another technology win for Ford which defined the hands-free in-cabin experience with SYNC. The technology boasts touch sensitive buttons, improved voice-recognition, WiFi connectivity and a Web browser for when the car is parked.

Ford is also adding HD Radio and Pandora to an already critically acclaimed THX II Certified Audio system in 2011 Lincoln vehicles. This provides driver and passengers more options for enjoying music on the road, all of which can be accessed with MyLincoln Touch and the THX II Certified system.

MyLincoln Touch will debut with THX II Certified Audio in the 2011 Lincoln MKX later this fall.