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	<title>THX.com</title>
	<link>http://www.thx.com</link>
	<description>Official site of THX.</description>
	<lastBuildDate>Fri, 01 Feb 2013 23:53:31 +0000</lastBuildDate>
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	<language>en</language>
	
	<item>
		<title>THX tune-up™– your Super Bowl Game Plan for Improved Picture Quality</title>
		<description><![CDATA[
The first Super Bowl was played on January 15, 1967. No one thought the event would spawn billions in advertising dollars and 46 years later be the reason 100 million pounds of chicken wings are eaten in a single day. In fact, no one even bothered to keep a copy of this first Super Bowl [...]]]></description>
		<link>http://www.thx.com/test-bench-blog/thx-tune-up%e2%84%a2%e2%80%93-your-super-bowl-game-plan-for-improved-picture-quality/</link>
			</item>
	<item>
		<title>THX tune-up&#8482; FAQ</title>
		<description><![CDATA[After reading through the FAQ, if you&#8217;re still having trouble with the THX tune-up app, email tuneupsupport@thx.com.

1. Why is THX tune-up crashing or not opening when I launch it? 
We have received some reports that THX tune-up is crashing or not opening when launched.  We apologize for this problem and the inconvenience.  Please tell [...]]]></description>
		<link>http://www.thx.com/consumer/home-entertainment/mobile-apps/thx-tune-up-faq/</link>
			</item>
	<item>
		<title>THX tune-up&#8482; App for iOS</title>
		<description><![CDATA[THX tune-up&#8482; allows you to properly adjust your TV, projector and speakers, helping you get the most out of your entertainment system. ]]></description>
		<link>http://www.thx.com/consumer/home-entertainment/mobile-apps/thx-tune-up-app-for-ios/</link>
			</item>
	<item>
		<title>THX LAUNCHES ITS FIRST MOBILE iOS APP TO HELP CONSUMERS PROPERLY ADJUST AND GET THE MOST FROM THEIR TV, PROJECTOR AND SPEAKERS</title>
		<description><![CDATA[THX tune-up&#8482; is Available Free for One Week Worldwide, then Will be Offered at $1.99 in Select Countries

SAN RAFAEL, Calif. – January 29, 2013 – THX Ltd. today announced its first mobile app, THX tune-up&#8482;, which is now available in the iTunes App Store. THX tune-up is an easy-to-use, interactive app that lets the general [...]]]></description>
		<link>http://www.thx.com/press-releases/thx-launches-its-first-mobile-ios-app-to-help-consumers-properly-adjust-and-get-the-most-from-their-tv-projector-and-speakers/</link>
			</item>
	<item>
		<title>Matthew Dever &#8211; Senior Director of Sales</title>
		<description><![CDATA[
As Senior Director of Sales at THX Ltd., Matthew Dever is responsible for growing revenue worldwide for the company’s automotive, cinema, consumer electronics and education divisions.  He leads a team in negotiating worldwide licensing contracts with leading manufacturers, partners and customers.  
Previously, Dever spent more than 20 years with Pioneer Electronics.  He [...]]]></description>
		<link>http://www.thx.com/about-us/executive-managment/matthew-dever-senior-director-of-sales/</link>
			</item>
	<item>
		<title>THX and Sontia: Partnering to Bring Big (Quality) Audio to Small Devices</title>
		<description><![CDATA[The growing popularity of mobile devices is changing the landscape of consumer entertainment. With 50 percent of adult Americans owning either a smart phone or a tablet or both, according to a recent Pew Research report, the television is rapidly ceding ground as the device of choice for entertainment. ]]></description>
		<link>http://www.thx.com/test-bench-blog/thx-and-sontia-partnering-to-bring-big-quality-audio-to-small-devices/</link>
			</item>
	<item>
		<title>When does 4K Matter?</title>
		<description><![CDATA[Over the past few months, leading CE manufacturers began announcing the availability of new Ultra HD televisions capable of displaying 4K content. You might have already read articles either outlining why you should invest in an Ultra HD set, or on the opposite spectrum, why Ultra HD televisions are not necessary for the average consumer. So when does it actually matter if your television’s resolution is 4K versus standard high definition? ]]></description>
		<link>http://www.thx.com/test-bench-blog/when-does-4k-matter/</link>
			</item>
	<item>
		<title>THX UNVEILS NEW 4K CERTIFICATION PROGRAM FOR ULTRA HIGH-DEFINITION DISPLAYS</title>
		<description><![CDATA[<strong>LAS VEGAS (CES 2013 – Renaissance Hospitality Suites #530 and #539) – January 8, 2013 – </strong>THX Ltd. today announced its THX® 4K Certification program, which features newly developed tests and parameters to ensure that the latest 4K HD televisions are able to present content in full Ultra High-Definition (Ultra HD) resolution with image clarity far superior to that of conventional HDTVs.]]></description>
		<link>http://www.thx.com/press-releases/thx-unveils-new-4k-certification-program-for-ultra-high-definition-displays/</link>
			</item>
	<item>
		<title>THX Speaker Bar Certification Brochure</title>
		<description><![CDATA[For consumers who crave power and performance of movie and music sound systems in a convenient, integrated speaker and subwoofer combination, THX customized standards and benchmarks specific to delivering a solution to this growing need in the market.
]]></description>
		<link>http://www.thx.com/consumer/home-entertainment/thx-speaker-bar-certification-brochure/</link>
			</item>
	<item>
		<title>THX Right to Brag Sweepstakes (the “Sweepstakes”) Official Rules &amp; Regulations</title>
		<description><![CDATA[NO PURCHASE OR CONSIDERATION OF ANY KIND IS NECESSARY. VOID WHERE PROHIBITED BY LAW OR OTHERWISE RESTRICTED, AND SUBJECT TO ALL APPLICABLE FEDERAL, STATE, AND LOCAL LAWS. ODDS OF WINNING DEPEND UPON THE NUMBER OF ELIGIBLE ENTRIES RECEIVED.
INTERNET ACCESS REQUIRED.
HOW TO ENTER
The Entry Period for the Sweepstakes begins on or about 10:00 AM PT on [...]]]></description>
		<link>http://www.thx.com/consumer/promotions/thx-right-to-brag-sweepstakes-the-%e2%80%9csweepstakes%e2%80%9d-official-rules-regulations/</link>
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