Indian Wells, CA (Palm Springs) @ the Hyatt Grand Champions
February 14-17, 2012

Who: Geoff Tully, technology development director at THX
What: Mr.Tully will present a paper entitled, “Getting Creative Intent to the Viewer” on THX Media Director
Date/Time: Wednesday, February 15.5:15pm to 5:45pm on

Description:

Capturing and refining creative intent in post is a science, an art form, as well as a labor of love that all members of the HPA understand and is a passion. A continuing frustration for many on the creative side is the challenge of reproducing the creative intent within the home theater environment. THX has been developing content-related metadata capture and distribution that can enable CE devices to automatically select appropriate audio and video playback settings based on the content. At CEDIA 2011, a THX Media Director enabled system was demonstrated on Blu-ray disc (the Star Wars Blu-ray box set) using a Blu-ray player by Dune HD and an Elite display. Integration of support for metadata processing in CE devices and transport via HDMI was announced by several key IC/SoC manufacturers, including Silicon Image and Analog Devices. At CES 2012, THX showed compatible devices by Epson and Indy Audio Labs. Rovi DVD and BD authoring tools already support the encoding of this metadata, but also announced at CES was support from authoring facilities BluFocus, Deluxe and re:fine.

THX will provide an overview of the workflow involved in creating and assembling metadata for optical media and OTT (streaming/download) content, and show how this facilitates delivering creative intent in the home.

In addition, THX is hosting three Breakfast Roundtables during the event, which are open to all attendees:

Optimizing the Consumer Experience with Metadata

Date/time: Wednesday, Feb. 15, 2012; 7:30-8:30 AM
Moderator: Geoff Tully, THX

Will I need color management once I have ACES?

Date/time: Thursday, Feb. 16, 2012; 7:30-8:30 AM
Moderator: Kevin Wines, THX

The Evolution of the Grading Suite

Date/time: Thursday, Feb. 16; 7:30-8:30 AM
Moderator: Hugh Heinsohn, THX

THX will also have a demo table in the Demo Room where we will be showing the latest version of THX Media Director and cineSpace.

For additional details on location, pricing, etc. please visit the Hollywood Post Alliance (HPA) Tech Retreat website.
http://www.hpaonline.com/mc/page.do?sitePageId=130712&orgId=hopa